Programmatic Pioneers Summit

🌤️ The afternoon sessions are in full swing here at Programmatic Pioneers Connect! We’re closing out an incredible two days of discussion, collaboration, and innovation with an agenda focused on identity, omnichannel measurement, and in-housing excellence. Here’s what’s coming up this afternoon: 🔐 A fireside chat on navigating the identity landscape with leaders from Co-op, Hearts & Science, and OMD, exploring how brands can collaborate on data and addressability in a cookie-less world. 📊 An omnichannel measurement session featuring EssenceMediacom, PepsiCo, and Nectar360 (Sainsbury’s) on how to connect digital, offline, and programmatic touchpoints for a unified view of performance. 🏠 A case study from Trustpilot’s Alex Davies on building an in-house programmatic centre of excellence to achieve greater control, transparency, and efficiency. As we wrap up Programmatic Pioneers Connect 2025, the conversation continues to push boundaries, challenge convention, and inspire progress in the programmatic space. Stay tuned for our closing highlights and reflections from #PPSConnect! ✨ With thanks to our sponsors: Adform, Adlook, Blis, Channel Factory, Integral Ad Science, NIQ for Media, OpenX, Readpeak, StackAdapt, Talon, The Trade Desk and Vistar Media.

🍂  Another Autumnal day is underway at Programmatic Pioneers Connect! After an incredible first day of insights and networking, we’re diving straight back in with a morning focused on AI innovation, marketing evolution, and brand safety. Here’s what’s on the agenda this morning: ☕ Registration and welcome coffee followed by opening remarks from Rochelle Samuel, Content Director at WBR, and Dan Larden, Head of Media at ISBA. 💭 Shula Sinclair, Chief Strategy Officer at T&PM, opens with an inspiring session on how marketing can evolve to become a future-focused source of reassurance and growth in an uncertain world. 🤖 David Ayre from Dentsu International takes the stage with a keynote on how AI-powered buying can transform media planning, bidding efficiency, and campaign optimization. 🧠 Our all-star AI panel featuring experts from Suntory Global Spirits, EssenceMediacom, and Singapore Airlines explores how to balance AI-driven efficiency with transparency, accountability, and fairness. 🛡️ We’ll round out the morning with a panel on brand safety with leaders from Suntory Global Spirits, Channel 4, and ISBA, discussing how to protect media investments in an increasingly fragmented landscape. It’s shaping up to be another insightful day full of collaboration, forward thinking, and powerful ideas. Stay tuned for more updates live from #PPSConnect! 🚀 With thanks to our sponsors: Adform, Adlook, Blis, Channel Factory, Integral Ad Science, NIQ for Media, OpenX, Readpeak, StackAdapt, Talon, The Trade Desk and Vistar Media.

🚀 What an incredible morning, and we’re just getting started at Programmatic Pioneers Connect As we head into an inspiring afternoon, the focus turns to measurement, attribution, and innovation, exploring how brands are redefining programmatic success in an AI-driven world. Here’s what’s ahead: 📊 StackAdapt and VCCP Media kick things off with a look at breaking silos between AdTech and MarTech to unlock full-funnel collaboration and measurable business outcomes. 🧭 A powerhouse panel featuring Kenvue, Trustpilot, and Pernod Ricard will tackle the shift beyond last-click, rethinking how we measure programmatic’s true impact across digital and offline channels. 🤖 The Adlook Think Tank will explore how AI-driven programmatic strategies can deliver real business results. 🔒 From Channel Factory’s insights on mastering walled gardens to Channel 4’s case study on scaling retail media partnerships, it’s all about driving performance through smarter collaboration. 🛒 We’ll wrap up with a stellar retail media fireside chat featuring leaders from Diageo, Co-op, Haleon, Tesco, and PepsiCo, unpacking how to go beyond clicks to prove incremental sales and campaign effectiveness. And of course, we’ll close the day with our Beers & Bubbles World Café, where attendees dive into roundtables on transparency, creative impact, ROI, and omnichannel measurement. Plenty more insights, innovation, and inspiration to come. Stay tuned as we continue live from Programmatic Pioneers Connect! 💬✨ #PPSConnect With thanks to our sponsors: Adform, Adlook, Blis, Channel Factory, Integral Ad Science, NIQ for Media, OpenX, Readpeak, StackAdapt, Talon, The Trade Desk, Vistar Media.

✨ And we’re off! ✨ Programmatic Pioneers Connect is well underway, and we’re thrilled to be uniting Digital Media and Programmatic Leaders from Europe’s top brands to explore what’s next in marketing innovation. It’s been an action-packed morning so far, with highlights including: 💡 Barbara Agatha Piras (TUI) on how to harness AI and emerging tech to drive long-term strategic growth and digital maturity. 🧩 A fireside chat with LG Electronics, OMD, and Blis, diving into unlocking first-party data and optimising activation in a privacy-first world. 🤖 Insights from OpenX, Mars, and Omnicom Media Group on how AI-powered contextual targeting is redefining precision and brand safety without identifiers. 🌍 A dynamic panel from Talon, OMD, Havas, and the7stars, reimagining programmatic OOH in a digital-first, sustainable era. And, of course, engaging networking sessions and one-to-one meetings helping our attendees connect and collaborate. Stay tuned as we continue to bring you more highlights from #PPSConnect ... it’s just getting started! 🚀

We spoke to so many people at this year's Programmatic Pioneers Summit, so we had to ask........ Why Programmatic Pioneers Summit? A massive thank you to everyone who took the time to speak to us! #ProgrammaticPioneersSummit #Programmatic

How did leaders in Programmatic get into the industry? Megan Smith asked the experts. Massive thank you to our contributors: ⭐Vincenzo Averna at PHD ⭐Rob Linton at MiQ ⭐Nadim Kabir at TUI ⭐Ladi Fagbola, PhD at Monks #ProgrammaticPioneersSummit #Programmatic

We all know now that Google has again delayed the removal of third-party cookies, but what does that mean for the Programmatic industry? At this year's event, Megan Smith asked the experts whether they thought third-party cookies should be 'In' or 'Out going forward. What do you think??? Massive thank you to our contributors: ⭐Nadim Kabir at TUI ⭐Yehuda Hendel at BIScience ⭐Andrew Kyriacou at HELLO! Magazine ⭐Ladi Fagbola, PhD at Monks ⭐Vincenzo Averna at PHD ⭐Rob Linton at MiQ #ProgrammaticPioneersSummit #ThirdPartyCookies #Programmatic

The event may be over, but that doesn't mean the insights stop. Our content team was onsite this year to speak with leaders about the hottest topics facing the industry, and we'll be sharing some great content over the coming weeks. First up, Megan Smith asked the experts, 'Is AI in or out in 2025?' Massive thank you to our contributors: ⭐Andrew Kyriacou at HELLO! Magazine ⭐Rob Linton at MiQ ⭐Ladi Fagbola, PhD at Monks ⭐Yehuda Hendel at BIScience ⭐Nadim Kabir at TUI #ProgrammaticPioneersSummit #AI #Programmatic

There were plenty of insights to gain from this year's Programmatic Pioneers Summit, but it doesn’t stop there! Integral Ad Science are giving you the opportunity to win a fantastic Fortnum & Mason picnic basket - simply follow the link below to download their latest research and be in with a chance of winning.   Enter here: https://integr.al/4kXkdmV

Thank you to those that joined us in London last week for our special 10th edition of the Programmatic Pioneers Summit! Check out the official photo album here: https://lnkd.in/e6VakVHU   Are you looking to reminisce on your time at the Programmatic Pioneers Summit, or perhaps you're in need of a new LinkedIn profile pic? Check out the official photo album! Thank you to our 2025 sponsors:    Principal Sponsor Quantcast Sponsors BIScience | Adform | Adlook | Blis | Bloomberg Media | Causal | Coolmedia Marketing | Displayce | DoubleVerify | EBX European Broadcaster Exchange Ltd. | Experian | Epsilon | FunnelFuel | Genius Sports | HUMAN | illuma | Integral Ad Science | Lotame Solutions | MiQ | Nano Interactive | Nexxen | Ogury | OpenX | Permutive | PrimeAudience | Scope3 | Seedtag | tangoo | The Trade Desk | Utiq | Vevo | Vistar Media | Yieldmo #Programmatic #Digitalmedia