🌤️ The afternoon sessions are in full swing here at Programmatic Pioneers Connect! We’re closing out an incredible two days of discussion, collaboration, and innovation with an agenda focused on identity, omnichannel measurement, and in-housing excellence. Here’s what’s coming up this afternoon: 🔐 A fireside chat on navigating the identity landscape with leaders from Co-op, Hearts & Science, and OMD, exploring how brands can collaborate on data and addressability in a cookie-less world. 📊 An omnichannel measurement session featuring EssenceMediacom, PepsiCo, and Nectar360 (Sainsbury’s) on how to connect digital, offline, and programmatic touchpoints for a unified view of performance. 🏠 A case study from Trustpilot’s Alex Davies on building an in-house programmatic centre of excellence to achieve greater control, transparency, and efficiency. As we wrap up Programmatic Pioneers Connect 2025, the conversation continues to push boundaries, challenge convention, and inspire progress in the programmatic space. Stay tuned for our closing highlights and reflections from #PPSConnect! ✨ With thanks to our sponsors: Adform, Adlook, Blis, Channel Factory, Integral Ad Science, NIQ for Media, OpenX, Readpeak, StackAdapt, Talon, The Trade Desk and Vistar Media.
