ExchangeWire

Shirley Marschall’s latest column dives into how humans have positioned themselves in the AI era and asks why we’ve become the 'error-prone machines’. Click link below to read the full piece now: https://lnkd.in/dS4fZDXu #AI #Adtech #technology

As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence. #AdTech #Optimisation #Publisher #Revenue https://lnkd.in/e6Nbi9Gc

Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide. #Audience #BrandSuitability #Brands #Loyalty https://lnkd.in/eiJYcDnq

BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions.  #Partnership #Security #Transparency https://lnkd.in/em_nDRr6

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. #DOOH #Programmatic #Sustainability https://lnkd.in/evE6j5xy

In this episode of the MadTech Podcast, Nicole Pruess, freelance presenter and educator at U of Digital, joins ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree. They discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising. #Meta #AdFraud #Podcasts #CTV https://lnkd.in/en82Dzzn

AI and Humans, relationships status: it’s complicated! In my latest ExchangeWire column I’m wondering… How did humans end up on a pro and con list? Why can’t we stop comparing ourselves to AI? Why are we treating ourselves like glitchy, buggy, error-prone machines with a few charming features? Oh and the cat 🐈⬛ is back! "Human beings are to independent thinking as cats are to swimming. They can do it, but they prefer not to." Link: https://lnkd.in/dCeHnr8Q Thanks Andrea Girelli for the inspiring discussion!

Proud to partner with Magnite for this week’s ATS Tokyo event as we dive into the future of advertising in the region. #ATSTokyo25

☕ In the latest ExchangeWire A Coffee With... episode, I had a great chat with Jessica Treasure of Bountiful Cow. Tune in as we chat brand safety, Bountiful Cow's RA:Unblocked tool, and let loose on this year's batch of Xmas ads... https://lnkd.in/ecABjvui

Delighted to have OpenX join us as a partner at ATS Tokyo, supporting a week of thought-leadership and innovation across the ad tech ecosystem. #ATSTokyo25