Hi-Tech Robotic Systemz: Acing The Talent Game With Social Recruiting

Hi-Tech Robotic Systemz: Acing The Talent Game With Social Recruiting

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  Hi-Tech Robotic Systemz CASESTUDY Acing The Talent Game With Social Recruiting Founded in 2004, The Hi-Tech Robotic Systemz Limited (THRSL) is a robotics company specialising in the area of automated driverless solutions for the auto industry, and automated logistics vehicles for warehouses. This 500+ employee organization works with global brands like Ford, Daimler, Honda, and Indian majors such as ITC, Asian Paints and Urban Ladder.
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  Hi-Tech Robotic Systemzwas looking to hire versatile talent. They were not just looking for individuals with technical ability and skill sets, but those who had put them to actual use in live projects – a brief that confounded traditional recruiting agents. THE CHALLENGE
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  Hi-Tech Robotic Systemzturned to LinkedIn and deployed three unique strategies to attract the right kind of talent, across both - entry and lateral levels. 1. Catching ‘em young THRSL was keen to attract talent from Tier-I institutes across the globe, especially those pursuing higher education in the robotics engineering field from countries like UK, US and Germany. But why wait till they graduate? Sourcing for entry-level hiring was done extensively by scouring student profiles on LinkedIn. Since LinkedIn profiles allow listing of projects that a person has completed, finding students with relevant practical experience became super convenient. The team engaged with students who were of particular interest, while they still pursued their specializations. THE SOLUTION
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  InMails resulted inreal-time conversations, completely eliminating geographical distances. While students learnt the tricks of the trade, THRSL gave them a peek into life at the organization and primed them for a role with the company.
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  2. Generic jobtitles and descriptions for appeal and applications Hiring for lateral positions was done through the simple yet effective use of LinkedIn Jobs. Rather than posting specialized job positions, THRSL cast a wider net and looked for generalists with exposure to relevant domains through LinkedIn Job Slots. As a consequence, candidates with diverse backgrounds, but with the kind of practical exposure that THRSL was looking for applied. The most suitable candidates were reached through InMails and fruitful conversations ensued. This exercise not just helped THRSL meet current requirements but also created potential candidate pipeline for future.
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  3. Consistent candidateexperience on digital and on-ground Along with a focused content strategy highlighting the THRSL way of life on LinkedIn, the organization also took care of the candidate experience when they came for interviews. What the candidate saw and read online was translated into reality on ground with live product demonstrations and a tour of the shop floor where equipment is developed, giving them a vision of what they will be contributing to as part of THRSL. “Earlier we used to work with almost half a dozen vendors to meet our requirements and managing vendors itself required a dedicated resource. With LinkedIn, we have been able to attract talent from two distinct domains effectively. We have also been able to effectively showcase our work culture, evident from the fact that 50% of our hires applied through Job Slots and the other 50% applied on their own.” Divya Lohiya Human Resource Professional
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  Highlight jobs at the company LinkedIn CareerPage Company Overview Showcase your company culture
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  Candidates hired between Jul’16-17 Hiring through LinkedIn InMail acceptancerate Reduction in cost of hiring 20 45% THE RESULTS By adopting specific strategies for entry-level and lateral hiring, THRSL was successful in attracting the right kind of talent for various positions and reduce dependency on external vendors to a considerable extent. 50% Up to 50% *All results from Jul’16-17
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  “The Asia Pacificregion is set to become the highest spending region on robotics in the world and we are at the heart of this rapidly evolving sector. As a growing organization, it is critical for us to find the right talent. The depth with which we are able to review potential profiles using LinkedIn has helped us make some great hires.” Anuj Kapuria Founder and CEO
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  Founded in 2003,LinkedIn connects the world’s professionals to make them more productive and successful. With over 500 million members in more than 200 countries and territories worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network. offers a full range of solutions to help organizations in various stages of growth recruit relevant talent, build their brand, and grow their business. If you're curious about social recruiting, join us in discovering the possibilities. ` CONTACT US