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Using Talent Updates for Success in 2014 - Search and Staffing Firms
The document discusses strategies for effective talent sourcing and employer branding, emphasizing the importance of building relationships with potential hires. It highlights the value of posting regular updates on social platforms to engage followers and attract candidates, suggesting an 80:20 content split between job posts and engaging content. Additionally, it outlines steps for companies to enhance their recruitment efforts through targeted updates and effective use of analytics.
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Using Talent Updates for Success in 2014 - Search and Staffing Firms
- 1. Wesley Hendriks Recruitment ProductConsultant Alex Charraudeau Media Solutions Consultant Introducing Talent Updates December 2013 #TalentUpdates
- 2. Source: De Academievan Arbeidsmarktcommunicatie Three ways of sourcing directindirectindirect Positively influencing your Employer Brand Building relationships Attracting the right candidates
- 3. 3 “Continuously and systematicallybuild relations with potential placements, current placements and alumni with the goal of identifying and creating mutual opportunities”
- 4. Three facets foran efficient pipeline workflow Prospecting Developing Search Refine Organise Reach Interest Nurture Build Interest Close ReductioninTimetoHire Sourcing
- 5. Talent Updates: Keepbuilding those relationships Post updates to the feed of people who follow your company, right from Recruiter Focus on the right talent with powerful targeting Instantly build relationships with interested prospects Surface candidates that are ready make a move
- 6. Join the teamthat is transforming the future. We are passionate about what we do. Jobs at Ariel Hsiao Amazon ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Our Career Site ► xyzCo 494794 followers xyzCo xyzCo Manager Todd Logan VP of Finance Emily Meinhardt Account Executive Hillary Carroll Manager of Operations Manager Manager Manager Director of Human Resources Director of Human Resources Senior Manager Senior Manager Careers 71% of members are interested in updates on job opportunities from companies they follow 83% follow 6 or fewer companies Company Followers are a highly valuable asset for companies They are your biggest fans, brand evangelists, and potential future hires!
- 7. Followers are sharingyour message with their network Your followers, fans, members, connections will see your content. Good content will get Liked, Shared and Commented on. This may spread your content further to their networks. This is called social amplification or Viral Marketing Organic Earned
- 8. Posting Content Split jobposts and content 80:20. Short and sweet. 50 characters or less drives 28% more engagement. “Best of” and “Top 10” lists are in. They will increase amplification by about 40%. Ask questions. Want 50% more comments? Then ask a question. Get it? Over 2 billion updates are seen weekly across LinkedIn.
- 9. Follow your Brandguidelines LinkedIn Confidential ©2012 All Rights Reserved 9
- 10. Follow your Brandguidelines 1. How are we different? 2. How do I communicate as a consultant? Is it the same message as my colleagues? 3. Do I have authority to speak about this subject? 4. What are our values? 5. What is our unique selling proposition? LinkedIn Confidential ©2012 All Rights Reserved 10
- 11.
- 12. Let’s see howit works
- 13. Getting started: requestaccess from your Company Page admin
- 14. Log in toRecruiter and go to the Talent Updates page Requesting Access
- 15. Click ‘Learn more’to request access (step 1 of 3) Requesting Access
- 16. Company Page admins are listedhere Click ‘Request access’ (step 2 of 3) Requesting Access
- 17. Send the InMailrequest to Company Page Admins (step 3 of 3) Requesting Access
- 18. Company Pages Adminsare notified of requests Requesting Access
- 19. You are notifiedin two ways when your request is approved 19 Requesting Access
- 20. Posting updates andpipelining from results
- 21. Focus on theright talent with powerful targeting • Company Size • Industry • Function • Seniority • Geography • Current Employee/ non- Employees Updates will be seen by company followers Posting an Update
- 22. Type the post,a preview appears, then click share Posting an Update
- 23. See who likes, commentsor shares the post so you can add interesting people to your pipeline Real time data on key metrics & analytics relating to the post Real-time analytics show you who responds so you can surface warm leads Pipelining from Results
- 24. Your five nextsteps 1. Make Talent Updates a part of your social strategy 2. Designate one or two RPS seat holders to post updates 3. Start building your brand and accelerate your pipeline 4. Get inspired by our gallery of great updates: http://lnkd.in/AllStarGallery 5. Post your company’s first Talent Update!