Follower Tips and Targeted Status Updates

Follower Tips and Targeted Status Updates

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  Connect with YourFollower Base on LinkedIn Millions of professionals have expressed interest in learning more about companies by following them on LinkedIn. A company’s followers represent a tremendously valuable pool of talent. In fact, over 70% of these members are interested in learning more about job opportunities. Company Updates are a powerful and simple way to engage these followers and build lasting relationships. They’re also a great way to reach passive candidates who want to stay connected, but may not be searching for your jobs proactively. Companies can post updates right from their Company Page, which will appear in the network update streams of every follower. These updates go viral as members like, share and comment on them. Introducing Targeted Status Updates Targeted Status Updates allow companies to deliver relevant content to a subset of their followers. Relevance is the key to engagement, particularly when it comes to passive candidates. With Targeted Status Updates, you can speak directly to specific pools of talent with content that resonates with them. To help you get up and running quickly, here’s our top 10 tips list for driving success with Targeted Status Updates. 10 Tips for Engaging Followers with Targeted Status Updates 1. Personalize your messages to your audience Drive increased engagement by targeting your status updates to specific groups of your followers using LinkedIn’s rich, up-to-date profile data. For example, you might want to let Software Engineers know about exciting engineering projects, or invite followers in London to a local networking event. For your more general messages, include all of your followers for maximum reach. Also, include employees in your status updates. They’re your brand ambassadors and will share to their networks, amplifying your message. LinkedIn Best Practices Targeted Status Updates Hiring Solutions
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  Copyright © 2012LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-080-G 0612 How to post a Targeted Update: • Navigate to the “Overview” tab of your LinkedIn Company Page. • Select “Targeted audience” under the “Share with:” prompt to select your audience. • Enter your update and attach links as needed. Note: You must be designated as a Company Page admin to post updates. Additional Information To request more information about LinkedIn’s Recruiting Solutions, visit http://talent.linkedin.com, or contact your LinkedIn account representative. 2. Vary your content and think long-term engagement Building relationships with passive candidates happens over time. Nurture your talent community by sharing interesting content and insights about your company. Over 70% of followers are interested in job updates, but they also want to learn more about what your company is like. • 60% of members are interested in industry insights • 53% are interested in company news 3. Encourage your audience to participate Post status updates that encourage your followers to interact with your updates. Interactions (e.g., likes, comments, and shares) drive the amplification of your updates to your followers’ connections to help extend your reach. • Participate in the conversation with follow-up questions or answers • Write updates that include clear calls to action (e.g., like, share, or “Tell us something”) • Ask questions to spark participation in the discussion thread 4. Keep it brief and interesting Make your posts succinct and meaningful. Spice up your content with links, embedded images, or videos from YouTube, accompanied by a compelling text message that’s to the point. 5. Time your status updates Time the posting of your status updates during business hours for maximum reach. LinkedIn’s busiest hours are Monday-Friday, morning and midday. 6. Post regularly and consistently Post as many status updates as your content supports. When targeting audiences, be sure to create updates for all different segments of your talent pool, and continue to post general updates to all of your followers. 7. Mix it up Keep testing the target, content, and strategy. Keep conversations fresh with different content types including company news, event announcements, cool company projects, or high priority hiring needs. Certain content may resonate more with different targeting segments. Experiment to learn what works! 8. Plan and organize the editorial execution Think about assigning multiple Company Page admins to cover all your priority geographies and functional areas. Create an editorial calendar so that each admin can organize their content and the timing of status updates. 9. Monitor, analyze, and refine Monitor and analyze individual status update performance and your follower analytics page to measure impact and refine your strategy. Pay attention to the types of content, audiences, and frequency that drive the most interactions. 10. Cross-promote your employment branding assets to your followers Drive followers to your LinkedIn Career Page to learn more about your employment brand and to see jobs personalized to them. You can also promote LinkedIn Groups or other social media pages. Followers join 13X more groups than other members.