Career
Networking
Using Social
Media
Becky Livingston

November 16, 2012
Bergen Community College Job
Fair
Agenda
›  Injectsocial media efforts into networking
›  Increase online profile presence
›  Tips and Tools for You
›  What not to do in current social media
›  Social Media Checklist for Job Hunters
Why Networking
›  46,000  people
›  Pre-screening
›  92% recruiters use social to find talent
›  73% recruiters hired candidates identified
    via social
›  LinkedIn is used 80% of the time
6 Ways to Use Social
1.    Brand consistency
2.    Know your audience
3.    Be proactive
4.    Research
5.    Network online             The more you
                                 do online, the
6.    Know your online profile   easier it will be
                                 for recruiters
                                 to find you.
What’s the Priority
›  Build  your personal brand.
›  What type of job?
›  What kind of employer?
›  Seek connections in same industry.
›  Seek connections with similar positions in
    different industries.
The Who
›  Industry Professionals/Gurus
›  Fellow Job Seekers
›  Former/Current Mentors
›  Family/ Friends
›  Fellow Industry Pros
Tips
›  If still employed, send one-on-one
    messages; Don’t post to general status
    updates.
›  If you haven’t spoken to a contact in a
    while
   ›  Refresh  on how you met
   ›  Mention you’re looking for new opportunities
   ›  Identify the positions/industry of interest
Tips, cont.
›  Check  out all suggestions from contacts
›  Thank people
›  Don’t be a pest
›  Create an online portfolio and link to all
    social platforms and personal messages
Where to Go
›  Twitter
  ›  TweetMyJobs
  ›  TwitJobSearch

›  Mashable     Jobs
›  Facebook
  ›  Branch    Out & Social Jobs
›  Pinterest
Twitter Hashtags
#hiring        #jobhunt
#tweetmyjobs   #employment
#recruiting    #joblisting
#jobsearch     #jobsearch
#hireme        #nowhiring
#needajob      #HR
#jobtips       #jobposting
               #career
6 LinkedIn Groups Help With
Jobs
›  Jobs 2.0
›  Your college/alumni group
›  Companies you’ve worked for
›  Glassdoor
›  Job Openings, Job Leads, and Job
    Connections
›  Career Explorer
Pinterest – Yea that one
1.    Pin your resume; search for “my resume”
2.    Create a resume pin board
3.    Follow career experts, like CareerBliss
      and The 405 Club
4.    Link to your Pinterest resume
What not to do
›  Photos
›  Profanity
›  Confessions




                  Facebook: I hate my f’ng boss!
Social Media Checklist
Handout

            Also available online at
 www.RoyalAppleMarketing.com/speaking-engagements/
Resources
›    Mashable http://mashable.com/2012/09/15/social-network-job-
      search/
›    Right Management http://www.right.com/news-and-events/press-
      releases/2012-press-releases/item23658.aspx
›    Jobvite’s 2012 Social Media Recruiting Survey
›    LinkedIn’s Global Recruiting Trends
›    Jigsaw Social Media http://jigsawsocialmedia.com/2011/social-media-
      profile-checklist-before-the-new-job/
›    Journal Sentinel http://www.jsonline.com/sponsoredarticles/business/
      six-ways-to-use-social-media-in-your-job-
      search8071171150-179329731.html
›    The Burns & McDonnell Careers Blog
›    5 Ways to Use Pinterest for Your Job Search http://mashable.com/
      2012/09/23/pinterest-job-search/

Career networking using social media slides

  • 1.
    Career Networking Using Social Media Becky Livingston November16, 2012 Bergen Community College Job Fair
  • 2.
    Agenda ›  Injectsocial mediaefforts into networking ›  Increase online profile presence ›  Tips and Tools for You ›  What not to do in current social media ›  Social Media Checklist for Job Hunters
  • 3.
    Why Networking ›  46,000 people ›  Pre-screening ›  92% recruiters use social to find talent ›  73% recruiters hired candidates identified via social ›  LinkedIn is used 80% of the time
  • 5.
    6 Ways toUse Social 1.  Brand consistency 2.  Know your audience 3.  Be proactive 4.  Research 5.  Network online The more you do online, the 6.  Know your online profile easier it will be for recruiters to find you.
  • 6.
    What’s the Priority › Build your personal brand. ›  What type of job? ›  What kind of employer? ›  Seek connections in same industry. ›  Seek connections with similar positions in different industries.
  • 7.
    The Who ›  IndustryProfessionals/Gurus ›  Fellow Job Seekers ›  Former/Current Mentors ›  Family/ Friends ›  Fellow Industry Pros
  • 8.
    Tips ›  If stillemployed, send one-on-one messages; Don’t post to general status updates. ›  If you haven’t spoken to a contact in a while ›  Refresh on how you met ›  Mention you’re looking for new opportunities ›  Identify the positions/industry of interest
  • 9.
    Tips, cont. ›  Check out all suggestions from contacts ›  Thank people ›  Don’t be a pest ›  Create an online portfolio and link to all social platforms and personal messages
  • 10.
    Where to Go › Twitter ›  TweetMyJobs ›  TwitJobSearch ›  Mashable Jobs ›  Facebook ›  Branch Out & Social Jobs ›  Pinterest
  • 12.
    Twitter Hashtags #hiring #jobhunt #tweetmyjobs #employment #recruiting #joblisting #jobsearch #jobsearch #hireme #nowhiring #needajob #HR #jobtips #jobposting #career
  • 15.
    6 LinkedIn GroupsHelp With Jobs ›  Jobs 2.0 ›  Your college/alumni group ›  Companies you’ve worked for ›  Glassdoor ›  Job Openings, Job Leads, and Job Connections ›  Career Explorer
  • 16.
    Pinterest – Yeathat one 1.  Pin your resume; search for “my resume” 2.  Create a resume pin board 3.  Follow career experts, like CareerBliss and The 405 Club 4.  Link to your Pinterest resume
  • 18.
    What not todo ›  Photos ›  Profanity ›  Confessions Facebook: I hate my f’ng boss!
  • 19.
    Social Media Checklist Handout Also available online at www.RoyalAppleMarketing.com/speaking-engagements/
  • 20.
    Resources ›  Mashable http://mashable.com/2012/09/15/social-network-job- search/ ›  Right Management http://www.right.com/news-and-events/press- releases/2012-press-releases/item23658.aspx ›  Jobvite’s 2012 Social Media Recruiting Survey ›  LinkedIn’s Global Recruiting Trends ›  Jigsaw Social Media http://jigsawsocialmedia.com/2011/social-media- profile-checklist-before-the-new-job/ ›  Journal Sentinel http://www.jsonline.com/sponsoredarticles/business/ six-ways-to-use-social-media-in-your-job- search8071171150-179329731.html ›  The Burns & McDonnell Careers Blog ›  5 Ways to Use Pinterest for Your Job Search http://mashable.com/ 2012/09/23/pinterest-job-search/