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What You’re Missing: LinkedIn Hiring Features Revealed
The document outlines LinkedIn's hiring features and strategies for 2018, focusing on challenges in recruitment and methods to enhance talent sourcing, pipeline management, and data reporting. It emphasizes using advanced LinkedIn tools like job slots, recruiter systems, and career pages to improve hiring efficiency and candidate engagement. Key takeaways include the importance of branding, authentic storytelling, and leveraging data insights for better talent intelligence and strategic planning.
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What You’re Missing: LinkedIn Hiring Features Revealed
- 1. What You’re Missing: HiringFeatures Revealed
- 2. 2 Meet today’s speakers RO B E R T D E A N Marketing Manager, LinkedIn S H A W N M E A L Y Sr. Customer Success Manager, LinkedIn A L L E N H O M Sr. Customer Success Manager, LinkedIn 2
- 3. Agenda 1. Top 2018hiring challenges & priorities 2. LinkedIn hiring features revealed 3. Expert tips & tricks 3
- 4. Areas of focusfor Talent Leaders 2018 recruiting priorities for growing businesses
- 5. Areas of focusfor Talent Leaders in 2018 5 Talent Sourcing Help find the best talent faster and more efficiently Pipeline Management Easier ways to manage talent across our portfolio of tools Data and Reporting Demonstrate value with data-driven insights and ROI Talent Strategy Ways to use actionable data and insights to be more strategic
- 6. Talent Sourcing Help findthe best talent faster and more efficiently Pipeline Management Easier ways to manage talent across our portfolio of tools Data and Reporting Demonstrate value with data-driven insights and ROI Talent Strategy Ways to use actionable data and insights to be more strategic Areas of focus for Talent Leaders in 2018 6 Reporting and AnalyticsJobs Recruiter Career Pages
- 7. LinkedIn hiring featuresrevealed
- 8. 8 Helps Talent Leadersexcel at: Talent Sourcing Managing Pipeline JOBS
- 9. J O BS A closer look Jobs gives you: • Job Slots vs. Job Posts • Improved Jobs relevance 9 Members who view LinkedIn Jobs every week22M+
- 10. Posting time Interchangeable jobsposting Data ownership (Personal vs. company account) Previous applicant records (Increase engagement rates) Customer Success Manager (Dedicated account team) J O B S L O T • Promote unlimited jobs in 1 “slot” for any time within 12 months • Interchange jobs with unlimited edits J O B P O S T ( E X T E R N A L ) • Promote just 1-job posting with minimal modifications • Post only good for 30-days 30 daysUp to 12 months 10 J O B S Job Slots vs. Job Posts
- 11. Product demo 11 J OB S How Job Slots work
- 12. 12 J O BS Takeaways • Market your jobs to the most qualified candidates with LinkedIn’s advanced algorithm • Too many applicants not enough time? Apply filters to find the perfect candidate. • Keep the application process simple and drive higher application completion rates with the Easy Apply feature K E Y P O I N T S • Keep the descriptions short and sweet. Most applicants view jobs from their cell phones. #Removethefluff! I N D U S T R Y T I P
- 13. 13 Helps Talent Leadersexcel at: RECRUITER Talent Sourcing Managing Pipeline
- 14. R E CR U I T E R A closer look 14 Recruiter gives you: • Spotlights (Apply Starters, Contractor Targeting) • InMail • Recruiter System Connect YoY Increase in 7-day InMail Response Rate+50%
- 15. 15 R E CR U I T E R How it works Product demo
- 16. 16 • Increase yourhiring success by focusing on both passive and active candidates. LinkedIn Recruiter allows you to do both. I N D U S T R Y T I P R E C R U I T E R Takeaways • Over 20 advance features including quick and easy searches with ideal candidate and job title search feature • Increase InMail response rates (and you get 150 credits) with the Spotlight feature • The best experience with dedicated account management and customer support K E Y P O I N T S
- 17. 17 CAREER PAGES Helps TalentLeaders excel at: Talent Sourcing Managing Pipeline
- 18. 18 Career Pages giveyou: • Richer, authentic content • Targeted audiences C A R E E R P A G E S A closer look YoY increase in Page Views per visitor+50%
- 19. 19 Company Page • Free •Tells your company story • Engage your followers with updates • Share Jobs C A R E E R P A G E S Differences between Company Page and Career Page
- 20. 20 Career Page • Paid •Tells more of your company story and furthers your brand • Engage your followers with updates • Personalized job recommendations based on the viewer • Authentic view into your culture with employee-created content, company videos, photos, and tailored messaging C A R E E R P A G E S Differences between Company Page and Career Page
- 21. 21 C A RE E R P A G E S How it works Product demo
- 22. C A RE E R P A G E S Takeaways 22 • Identify who is engaging with your talent brand and know how to engage with them when they starting looking for their next role through Career Page Insights. I N D U S T R Y T I P • Separate yourself from the competition by building an “Employer Brand” • Gain insights into who’s viewing your page and how your employer brand is performing • Tell an authentic company story is a must along the candidate journey K E Y P O I N T S
- 23. REPORTING & ANALYTICS TalentStrategy 23 Three new features add value across all products for: Data and Reporting
- 24. 24 R E PO R T I N G A N D A N A L Y T I C S Takeaways Product demo
- 25.
- 26. Summary 26 Tip: Be targeted. Identifywho is engaging with your talent brand and know how to engage them. C A R E E R P A G E S • Brand or be Branded. Career Pages separate you from your competition • See what demographics view your page and how it affects your brand • Tell an authentic company story – a must along the candidate journey. Tip: Begin using talent intelligence to guide strategic discussion with business leaders on hiring and workforce planning R E P O R T I N G A N D A N A L Y T I C S • Diagnose and answer talent questions that require up-to-the- minute data and insight • Be 2 steps ahead in today’s fast- changing talent landscape • Have data at your fingertips to make informed recommendations Tip: Increase your hiring success by focusing on passive and active candidates (not just passive). R E C R U I T E R • Get quick and easy searches with Ideal Candidate and Job Title search features • Spotlight Features increase InMail response rates • Measure success with New Reporting Tools Tip: Keep descriptions short and sweet. Most applicants view jobs on a smartphone. #Removethefluff! J O B S • LinkedIn markets your jobs to top talent • Filter through applicants to find the perfect candidate. • Leverage LinkedIn’s Easy Apply to keep the application process simple
- 27. Thank you. 27 Questions? Get intouch with a LinkedIn Talent Solutions Specialist who can help you find, engage, and hire top talent. U.S. +1-855-655-5653 https://lnkd.in/getintouch