THE ICONIC

Last week was National Recycling Week and an opportunity to celebrate simple, practical steps that help keep fashion in rotation for longer. We recently rolled out our RE‑ICONIC® hub which brings together circular fashion solutions for our customers. From our recently launched Rescued collection in collaboration with our partner Revibe, to our offering of pre‑loved brands including CIRKULAR, Azura Reborn and The Real Deal, to donating or recyling items from your wardrobe care of RCYCL. We’re making progress across our operations too: our recycling and reuse rate has improved from 66% in 2024 to 80% YTD in 2025 helped by initiatives including improving soft‑plastics recycling at our fulfilment centre. These steps collectively support our 2030 ambition of achieving 94% operational waste diverted to recycling or reusable materials. Small incremental actions add up and together we can keep fashion in motion. Our industry has a way to go, but at THE ICONIC we are proud to be part of the progress towards a more circular fashion system in Australia and New Zealand.

THE ICONIC returned for round two of Summer Sounds! 🔥 We recently took over North Bondi Surf Life Saving Club with The Veronicas headlining to set the tone for a season of music, fashion and community. The sun-soaked celebration was designed to surprise and delight our customers, including some of our VIP Front Row loyalty members. It was one hot ticket with thousands of competition entries! 🚀 The magic was amplified thanks to some of our amazing brand partners including Cotton On Group, COS and Gelatissimo all bringing the summer vibes. Our guests looked amazing in QUAY sunnies and one lucky customer got to take home a gorgeous pre-loved Gucci bag from Azura Reborn. Thank you to Vinyl Media for turning up the volume and bringing this to life with us! Want first access to our next exclusive events? Join THE ICONIC Front Row to stay in the loop on ICONIC experiences and early event access. #SummerSounds #THEICONIC #VinylMedia #GYL

Runway ready! Over the weekend, our exclusive brands LOVER and mínima esenciales took centre stage at the opening show of the inaugural Christchurch Spring Fashion Festival 2025. Hosted by our friends at New Zealand Fashion Week, we were honoured to take part as presenting partner and had a ball showcasing our latest collections to our Christchurch customers, alongside some incredible local designers. If you love these looks, you can browse the curated NZFW Edit link in the comments. Also taking part in the weekend festivities, Gayle Burchell, our Chief Commercial and Sustainability Officer, was a guest panellist for an insightful discussion hosted by Murray Bevan, covering sustainability, storytelling and innovation in the fashion industry. Big thanks to our partners at New Zealand Fashion Week, the ICONITES who helped bring the runway to life and of course our NZ customers who came to support the show. #NewZealand #ChristchurchSpringFashionFestival #NZFashion #THEICONIC

THE ICONIC has continued its positive momentum through Q3 2025, in line with results from our parent company Global Fashion Group - NMV $214.9m, +4.9% YoY, reflecting stronger demand and improving customer trends in ANZ. -Revenue $145.7m, +2.3% YoY, supported by a compelling assortment and marketplace expansion in the region.  -Gross Profit  $70.8m, expanding to 48.6% gross margin (+1.5 ppt YoY), driven by a higher share of marketplace and platform services and disciplined commercial execution.  -Active Customer count lifted +4.7% YoY, supported by ongoing ‘Got You Looking’ masterbrand activity. Jere Calmes, CEO THE ICONIC said, “THE ICONIC’s Q3 results show our strategy is working. The platform is attracting customers and brand partners, and we’re translating that into improved margins and positive NMV growth in ANZ, proof we’re gaining momentum with customers who are looking for inspiration and convenience and brand partners that value expertise in online service capabilities and our fashion and lifestyle authority.  We will continue to invest in faster delivery, AI and of course our new loyalty program, THE ICONIC Front Row, to turn momentum into sustained growth.” Headlines this year have included increasing Melbourne standard delivery speed by 50%, growing our assortment with 100+ new brands and of course, the launch of THE ICONIC Front Row, our level‑based loyalty program designed to listen.. 2025 isn’t over yet! Onward to peak trading with Black Friday and the festive season where we’ll put our improved experience and loyalty to work for customers and our brand partners alike. #THEICONIC #GlobalFashionGroup #E-Commerce #Fashion

When you think Australian fashion, few names are as ICONIC as Carla Zampatti, and now she’s officially joined THE ICONIC family. ✨ We're thrilled to welcome heritage label CARLA ZAMPATTI to our Designer Women’s portfolio. Since 1965 the brand has fused Australian spirit with Italian flair, delivering expert craftsmanship, immaculate tailoring and pieces that move effortlessly from desk to dinner. From fluid suiting to beautifully tailored dresses, every piece is timeless, versatile and utterly covetable. Discover the collection on THE ICONIC now: https://lnkd.in/ggCZFt9a #THEICONIC #CarlaZampatti #NewOnTHEICONIC #AustralianFashion

For all our Kiwi customers, partners and brands… THE ICONIC is delighted to be presenting the first public runway show at Christchurch Spring Fashion Festival (CSFF). As part of our ongoing commitment to platform the incredible creative talent across New Zealand, we are a major sponsor of New Zealand Fashion Week. Opening the weekend with “The New Guard” on Friday 7th November at the James Hay Theatre, the show will feature a curated edit of New Zealand’s next generation of designers alongside two of THE ICONIC’s established brands, LOVER and minima esenciales. Gayle Burchell, Chief Commercial and Sustainability Officer at THE ICONIC said, “We are thrilled to be bringing THE ICONIC to Ōtautahi for the inaugural Christchurch Spring Fashion Festival. Christchurch has a vibrant creative community and we are proud to be showcasing our exclusive own brands alongside talented New Zealand designers. Our partnership with NZFW reflects our commitment to championing New Zealand design talent and we look forward to bringing the next generation of fashion to our Christchurch customers and celebrating local design.” Join us for an evening to celebrate creativity, fashion and design: tickets can be purchased here. https://lnkd.in/gjn4cfm5 We can't wait for what's ahead. Thank you for having us, NZ! Feroz Ali,Tatum Savage, Rebecca Lawson, Murray Bevan & Liam Taylor. #NZFW #FashionWeek #THEICONIC #NewZealand

Say hello to DECJUBA! We’ve recently welcomed the much‑loved Australian label to THE ICONIC’s women’s portfolio and couldn’t be happier to have them here. Decjuba is known for effortless, contemporary designs, impeccable fit and lasting quality. For more than two decades the brand has mixed on‑trend pieces with wardrobe staples that make getting dressed easy, exactly what our customers love. Look out for wardrobe essentials, dresses and kids’ favourites.   Shop Decjuba now: https://lnkd.in/gw-szhPj #THEICONIC #Decjuba #NewOnTHEICONIC #AustralianFashion

We love a memorable IRL moment to connect with our community, almost as much as we love seamless online shopping and fast delivery. Our recent event with Levi Strauss & Co. May be one of the year’s best. Reimagining the classic milkbar, we took over renowned Melbourne corner store, Jerry’s Milk Bar and gave it a denim twist. Guests were invited to dine in and enjoy a classic milk-bar breakfast with iconic denim, freshly served. No detail was left unturned with immaculate branded moments including a giant gumball machine stocked with exclusive Levi's X THE ICONIC merch, customised embroidered denim for our guests and even a clever nod to the Levi's red tag on the side of the building. Thanks to our partners at Levi’s for this unforgettable activation. Excited for what’s next! #THEICONIC #Levis #BrandActivation #Collaboration 

A huge moment for our team - THE ICONIC is officially an Effies winner! As the global standard for marketing effectiveness, the Effies stand apart as recognising ideas that don’t just look great, but “work.” To be recognised with a Bronze in the Retail/Etail category, alongside finalist honours for Most Original Thinking and Brand Value is something we are very proud of. This isn’t about the trophy, it’s about creating work that surprises and delights our customers, sparking emotion and joy. Over the past two years our “Got You Looking” platform has built genuine momentum, boosting purchase intent, and growing brand awareness through bold, creative moments. From our banner-ad activation to digital treasure hunts and scroll-stopping creative, the mission has remained - to get Australia looking and make shopping a little more delightful. Thank you to our hardworking team and our agency partners Dentsu Creative and Love Media, who embraced the brief “be bold” and absolutely delivered. Jere Calmes Joanna Robinson Georgia Thomas Gabi Bishop Matisse Antonelli #Effies #Effies2025 #THEICONIC #GotYouLooking #RetailEtail #MarketingEffectiveness

🎂THE ICONIC turns 14!! 🎂. We were born of a plan to liberate and disrupt. 14 years later, this plan remains at the core of what we do, keeping Australia & New Zealand looking and creating a better way to shop. Thank you to everyone who works tirelessly behind the scenes to bring this iconic brand to life! How are we celebrating? By treating you, our customers, with personalised vouchers, 15 days of supercharged offers and a fun game of “Is It Real Or Is It Cake?” in collaboration with Afterpay. Head over to our Instagram to spot the fake for your chance to win $250 THE ICONIC gift cards. The cherry on top? Delivering our customers a loyalty program that listens. We can’t wait for you to unwrap THE ICONIC Front Row.