Afterpay

Consumers don't shop in silos. They zig, they zag. And the only place those behaviours come together - the only place you can see the complete picture - is the wallet. So now we’re giving brands and businesses of all sizes, the full picture. We've levelled up and couldn't be more excited to announce that Afterpay Ads is now integrating Square's comprehensive merchant and transaction data into our platform to create Australia's most powerful advertising platform built on real commerce data. Advertising fuelled by insights from both sides of the counter: Square's vast merchant ecosystem - across hundreds of thousands of local sellers and millions of daily transactions - combined with Afterpay's deep consumer behaviour intelligence. The result? A platform designed to predict purchase intent through real financial behaviours, not assumptions, and all in a privacy first way. Here's what this means: ✓ Brands now understand why people buy, not just what they buy ✓ Real transaction insights across 80+ verticals - from corner cafés to global retailers ✓ Predictive power to reach customers at their moment of highest intent ✓ Hidden shopping patterns that traditional retail media networks completely miss With new financial habits shaping commerce in all new ways, we're capturing these evolving patterns in real time. This helps brands stay ahead of shifting consumer preferences and grow their business with confidence. Unified intelligence. Real results. Read more here - https://lnkd.in/g6xpqMxg #AfterpayAds #CommerceMedia #AdTech #Martech #Insights

🚀 Afterpay Curate has landed — our new flexible commerce media solution, powered by Magnite, built to help brands reach the right audiences with more freedom and less friction. With Curate, brands and agencies can now tap into Afterpay’s rich shopper intelligence across premium, brand-safe publisher inventory — all while remaining DSP-agnostic. What makes Curate different? 👉 Accessibility – Activate via your existing DSP seat, bypassing IO-based hurdles. 👉 Flexibility – Start with pilots or go full scale as the program proves out. 👉 Control + Scale – We manage audience curation and data quality, with privacy first at every turn. Curate is a major step forward in our unified Afterpay Ads ecosystem, which brings together. Afterpay Curate (offsite), Afterpay Media Network (offsite) and our Afterpay Affiliate Program (onsite). We’re giving brands a seamless gateway into commerce media — powered by the insights we’ve built over hundreds of millions of customer interactions. If you’d like to explore how Curate can work for your brand, get in touch! Read more here - https://lnkd.in/gEFGDB-p #AfterpayAds #CommerceMedia #AdTech #DSP #RetailInnovation

Economic empowerment means everyone should be able to participate and thrive in the economy. Afterpay was designed to transform the way people shop and spend — giving customers choice and flexibility, while helping retailers grow. Now, with Afterpay Ads, we’re rewriting the rules of discovery, consideration, and connection between customers and brands. 📊 The Beyond Payments Report explores how purchase behaviour is unlocking the first fintech-powered advertising network, giving brands: ☑️ Real-time, transaction-based insights ☑️ Cross-category targeting at scale ☑️ Unparalleled reach with Gen Z and Millennials ☑️ Privacy-first technology ☑️ The ability to see the customer, not just the basket This is retail media reimagined: turning wallet-level insights into campaigns that truly resonate, across every channel where customers spend their time. Because we think the most powerful media network of tomorrow isn’t owned by a retailer at all… but by your wallet. The future of advertising is here — and it’s happening at Afterpay scale. 🚀 👉 Read the full report: https://lnkd.in/gFSax6SC #BeyondPayments #AfterpayAds #RetailMedia #CommerceMedia #FutureOfAdvertising

Earlier this month, Afterpay was proud to support our partners Thread Together and DISSH in hosting a private styling event for women experiencing vulnerability. The evening was all about empowerment, providing dignity and ultimately choice. Thread Together clients selected brand-new clothing in a welcoming, uplifting space, with stylists, hair and nail stations making it a truly special experience. A huge thank you to Thread Together for leading this important work, and to DISSH for opening your doors to create such a memorable night. We’re grateful to play a small part in supporting initiatives that restore confidence and hope through the power of fashion and community. #ThreadTogether #DISSH #Afterpay #CommunityImpact

💎 How Afterpay helped Mejuri boost AOV by 75% in Australia When Mejuri migrated to a new e-commerce platform in 2024, they saw more than just an opportunity to upgrade their infrastructure. They saw a chance to elevate the entire customer experience. In Australia, offering Afterpay made a striking impact: Mejuri’s basket sizes surged by 75% when customers chose Afterpay at checkout (Afterpay x Mejuri Case Study, 2025). Why it worked so well: Meeting shoppers where they are: Offering flexible payment options isn’t just convenient – it’s essential. Afterpay is about giving power back to the customer, and Mejuri got that instantly. A seamless setup, globally: Coming from Shopify, Mejuri found integrating Afterpay to be as simple as pressing a button: scalable, efficient, and effective. Win-win performance: It wasn’t just about bigger baskets. Repurchase rates climbed too because customers love flexibility and transparency. The bottom line? Adding Afterpay made plain business sense. It wasn't just another payment method, it became a growth lever. As Mejuri’s Chief Digital Officer Rohit Nathany puts it: “I would say, ‘Just do it’. At the end of the day, it’s about what customers care about. It just doesn’t make sense not to do it.” Read more here - https://lnkd.in/guNkw2c3 #AfterpayBusiness #Mejuri #Ecommerce #BusinessGrowth #CustomerExperience

🎉 Afterpay Day is NOW LIVE! Our biggest bi-annual shopping event officially kicks off today — with thousands of incredible deals across fashion, beauty, travel, and homewares from brands including SharkNinja, LSKD, Webjet.com.au, Prezzee and many more! Spotted Bondi Mint this morning at our Pay It Forward Mystery Market? That’s just the beginning. Keep the momentum going and explore unmissable offers from your favourite brands over the next four days. Afterpay Day continues to grow as a major moment on the retail calendar, offering merchants: ✔️ Increased customer acquisition opportunities ✔️ Enhanced cross-channel visibility ✔️ Access to Afterpay’s highly engaged customer base ✔️ Participation in a proven, high-performing retail event Want to see the impact for yourself? Our merchant team is on hand with insights on how Afterpay Day drives real results — and how you can be part of the next one. #AfterpayDay #Shopping #Deals #RetailPartnership #MerchantSuccess #PaymentInnovation

Afterpay Day is almost upon us and it’s the most feel-good one yet with 'The Pay It Forward Mystery Market' coming to life! Inspired by new research into Aussie spending habits, this customer activation is the antidote into a growing “Generosity Gap” — with many wanting to give, but feeling like they can’t. Here’s what we found (Antenna for Afterpay, July 2025): • 94% of Australians say giving is how they show love • 72% have cut back on gifting due to cost of living • 80% of millennials are looking for new ways to be generous So this Afterpay Day, every win is a moment to share. The Pay It Forward Mystery Market will give away over $200,000 in prizes from some of the country’s most-loved brands, including Webjet.com.au, Dyson, Nintendo, Petbarn, Hommey, Crocs, RedBalloon, and more. When you win a prize, you don't just get to keep it, you get to gift the exact same one to a friend or family member - doubling the joy of winning! On August 14, 1,000 mystery boxes will be available at Pitt St Mall, Sydney. We can't wait to see you there and help spread the joy. #AfterpayDay #GenerosityEconomy #CustomerLove #BrandPartnerships #MysteryMarket Runs 14/08/25 from 8:00AM to 2:00PM AEST or when all prizes are claimed. Present your digital Afterpay card in your digital wallet and meet eligibility criteria to enter. Total prize pool of $201,696AUD. Only 1 claim per customer. See https://lnkd.in/grNVNsQf for full terms. Authorised under NSW Permit No. NTP/14060. Afterpay Australia Pty Ltd Australian Credit Licence 527911.

🚨 New research reveals a confronting reality - More than 3 in 5 Australian women have been forced to use makeshift items as sanitary products (June, 2025). This is not just a statistic – it's a wake-up call. That's why we're proud to partner with On the House Group, an Australian-based social impact start-up revolutionising access to period care. Through innovative digital dispensers funded solely by advertising, founder Remy Tucker has created a sustainable solution to period poverty. As the inaugural partner, together we're turning that ‘time of the month’ into a time for change, championing the fundamental principle that access to period products is a right, not a privilege. Starting in Brisbane and expanding nationwide, these dispensers in public bathrooms will provide free, sustainable period products for anyone who needs them. To our fellow merchant partners: join us in this movement. Together, we can make this vision a reality. Learn more here -. https://lnkd.in/dp_7CWmj #PeriodPoverty #SocialImpact #Equity #WomensHealth #Innovation #ForGood All research cited was conducted by Ideally with a representative sample size of 1,050 Australian women in June 2025.

Is the credit card era officially over? Gen Z seems to think so — and Afterpay is right there with them. Our latest Truths Campaign launches today, challenging outdated thinking and celebrating a new money mindset. It’s a clear signal: people want transparency, fairness, and control — not revolving debt cycles. We’re leaning into this moment, embracing new regulation, and proudly showing why Afterpay is a smarter alternative to traditional credit cards. Inspired by real insights from the “Credit Cards Give Gen Z the Ick” report and the Afterpay x Experian BNPL research. Old money might not get it. New money knows better. Why Credit Cards give Gen Z the Ick 👉 https://lnkd.in/g5cpGNFZ The next chapter of BNPL - An evolution in the credit market 👉 https://lnkd.in/gKkyu3wK #Afterpay #TruthsCampaign #NewMoneyMindset #GenZFinance #SmartSpending

We’ve partnered with Narrative I/O to power the next generation of the Afterpay Media Network in Australia — built on privacy, precision and performance. Together, we’re embedding Narrative’s leading data collaboration tech directly into Block’s Snowflake environment — unlocking smarter, scalable advertising without compromising the privacy of sensitive financial and transaction data. 🔒 Privacy first. 📊 Built for measurable outcomes. 💡 Future-ready advertising for brands As commerce media rapidly evolves, we’re reimagining what’s possible — giving brands a powerful way to connect with high-intent shoppers across the Afterpay ecosystem, responsibly. This is a blueprint for the future of commerce media networks. Read more - https://lnkd.in/gQG9mwRD #Afterpay #AfterpayMediaNetwork #NarrativeIO #CommerceMedia #PrivacyByDesign #AdTech #Innovation