Afterpay partners with Narrative I/O for privacy-first ad tech

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We’ve partnered with Narrative I/O to power the next generation of the Afterpay Media Network in Australia — built on privacy, precision and performance. Together, we’re embedding Narrative’s leading data collaboration tech directly into Block’s Snowflake environment — unlocking smarter, scalable advertising without compromising the privacy of sensitive financial and transaction data. 🔒 Privacy first. 📊 Built for measurable outcomes. 💡 Future-ready advertising for brands As commerce media rapidly evolves, we’re reimagining what’s possible — giving brands a powerful way to connect with high-intent shoppers across the Afterpay ecosystem, responsibly. This is a blueprint for the future of commerce media networks. Read more - https://lnkd.in/gQG9mwRD #Afterpay #AfterpayMediaNetwork #NarrativeIO #CommerceMedia #PrivacyByDesign #AdTech #Innovation

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Smart move — combining data precision with a privacy-first mindset is exactly where the future of commerce media is headed. As these ecosystems scale, the ability to operationalize insights, streamline campaign coordination, and maintain agility behind the scenes becomes just as critical as the tech itself. This partnership sets a strong benchmark for what modern ad networks should aspire to. 👏📈

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