Country Road Group

Today marks an exciting new chapter for Country Road Group as we launch our curated online marketplace in partnership with Mirakl. We’re bringing together the best of fashion and lifestyle in one place, with a thoughtfully selected range of products that reflect our values of quality and style and complement our existing brands. Among the first products we're delighted to offer are rugs by Scandinavian design house Marimekko, leading Australian natural skincare by Jurlique, and Daniel Wellington’s refined watches and accessories. Which means, not only can our customers shop for a beautiful outfit, they can also discover the perfect watch, sunglasses or fragrance to complete their look. An incredible cross-functional team have worked at pace and with passion to deliver the new curated marketplace experience, just in time to make Christmas shopping even more convenient. We're starting softly, and expanding to more sellers across all of our brands as the marketplace evolves.  The curated marketplace first launches on countryroad.com.au and witchery.com.au, with Trenery, Politix and Mimco to follow in 2026.

This week, we were thrilled to reopen our Country Road, Witchery and Trenery stores at Chatswood Chase, marking a celebrated return to one of Sydney’s premier lifestyle precincts following its extensive redevelopment Each store has been thoughtfully designed to reflect its brand identity and commitment to quality, design and sustainability, with all three targeting Five Star Green Star ratings. From Country Road’s space designed in consultation with local Indigenous elders, artists and architectural consultants, to Witchery’s first store targeting a Green star rating blending modern design with effortless style, and Trenery’s refined new space celebrating craftsmanship, comfort and conscious design - together these openings represent Country Road Group’s continued investment in creating exceptional customer experiences. All three brands have a legacy in Chatswood and are proud to return with refreshed, purpose-built spaces. We look forward to seeing you in-store. #CountryRoadGroup #CountryRoad #Witchery #Trenery #ChatswoodChase 

Country Road Group has been recognised with a Gold Good Design Award and a Best in Class Award at the 2025 Good Design Australia Awards for our ‘Refashioning: Accelerating Circular Design at Scale’ guide. This project is a practical roadmap to help brands transition from linear to circular design – extending the life of garments and reducing waste across the fashion industry. We were proud to collaborate with Courtney Holm at A.BCH World, Julie Boulton, RMIT University and Sustainability Victoria, along with so many of our talented team members across Country Road, Witchery, Trenery and Politix, who brought circular design principles to life in a commercial setting. At Country Road Group, we’re committed to making a positive impact and building a better future through our Good Business Journey strategy. A huge congratulations to everyone who contributed to this milestone project and helped drive meaningful change. #GoodDesignAwards #CircularDesign #Sustainability #CountryRoadGroup 

Country Road is proud to announce a very special milestone: the launch of our first collaboration with leading First Nations fashion label, Ngali Australia. Together with Wiradjuri woman and designer Denni Francisco, we’ve co-designed an apparel and accessories collection inspired by stories of Country and the artwork of Antikirinya Matu-Yankunytjatjara woman, Pearl Austin. Pearl's artwork speaks to her Country in Coober Pedy, South Australia, drawing on memories of time spent with family out on the land and reflecting the earthy tones of the landscape. “It connects me to my Country and family,” says Austin. “I want people to understand that it’s not just art - it means something deeper. When someone wears a piece from this collection, they carry a story of my community and Country with them.” Denni completed a mentorship with Country Road in 2021 and 2022 after winning the Fashion Design award at the National Indigenous Fashion Awards. This collaboration represents Country Road’s ongoing commitment to supporting and amplifying First Nations voices in fashion. We’re honoured to play a role in showcasing First Nations storytelling through fashion, and to continue building opportunities for future generations of designers and artists. The Ngali x Country Road collection launches today in select stores and online at https://lnkd.in/gbAwGbPN

Witchery has unveiled its latest Style Authority campaign, starring actress, advocate and global style icon Phoebe Tonkin. In this campaign, Phoebe shares what it means to be a Style Authority through her own influential and personal style. With a celebrated career across film, fashion and advocacy, she embodies the essence of Witchery: sophisticated, contemporary and unstoppable. Presented in three chapters - sharp tailoring, elevated essentials and striking occasion pieces - the campaign showcases a refined wardrobe designed to move seamlessly through every moment. A testament to Witchery’s enduring design philosophy, these pieces transcend trends, carrying women with ease from day to night, and season to season. Congratulations to the Witchery team on another standout campaign that reaffirms the brand’s position as the Style Authority: a daily source of inspiration delivering on-trend pieces that capture fashion’s latest mood. 

Mimco are thrilled to have collaborated with Australian designer Effie Kats for her milestone runway show: A New Era. As Jewel and Handbag Partner, Mimco brought bold design and craftsmanship to a collection that was feminine, expressive and unapologetically ambitious. Featuring alongside an inspiring lineup of partners and creatives made this event even more special. It’s a proud moment for Mimco - and a reminder of the impact we can make when we collaborate. Here’s to more opportunities to celebrate and showcase Australian creativity. 

Last week, our Support Centre turned purple for Wear It Purple Day: a day dedicated to fostering visibility, inclusion, and support for LGBTQIA+ young people. In line with the 2025 theme, Bold Voices, Bright Futures, we welcomed Charlie from Minus18 Foundation, who shared their story and the important work the organisation does to improve the lives of LGBTQIA+ youth. Alongside this, we launched a raffle to raise funds for Minus18. Many of our retail team members also joined in by wearing purple in stores on Friday. It was inspiring to see our people across our House of Brands show up in purple and support such an important cause. At Country Road Group, we’re committed to creating an environment where every voice is heard and every person feels safe to be themselves. #WearItPurple #BoldVoicesBrightFutures #CountryRoadGroup

Today we officially opened our latest flagship store at Queen Street Mall, Brisbane, in the heritage-listed Bank Building. Blending history with modern design, the store features original marble floors, a grand atrium, bespoke rugs by local artisans, and a staircase inspired by Queenslander homes - all underpinned by sustainable design, with the store targeting 5 Star Green Star certification. To celebrate, we welcomed customers with coffee, pastries, live music and the Country Road Flower Shop, as well as unveiling our Spring Summer collection across Woman, Man, Child, Home and Pet. This opening follows the Eastland re-opening last week, as we continue to invest in creating inspiring spaces across our House of Brands. Thank you to everyone who joined us for this exciting new chapter. We look forward to welcoming our Brisbane community into the new flagship soon.

Passionate about delivering exceptional customer experiences? We’d love to hear from you. We’re hiring Seasonal Casual Sales Consultants across our five iconic brands - Country Road, Mimco, POLITIX, Trenery and Witchery, in locations across Australia and New Zealand. As part of the Country Road Group team, you’ll help our brands shine this Christmas while gaining valuable experience in a supportive, connected retail network. As a Seasonal Casual Sales Consultant, you’ll enjoy: · A welcoming and collaborative team environment  · The opportunity to build your retail career beyond the holiday season  · Generous employee product discounts across our brands Apply online via https://lnkd.in/gqTAN2wK or visit your local store to express your interest.  

We recently hosted a live artist workshop at our Support Centre in recognition of the 50th anniversary of NAIDOC Week with Kirrae Whurrong artist, Fiona Clarke. Throughout the day, Fiona created a bespoke artwork that will be proudly displayed in our office as a lasting tribute to culture, connection and creativity. Watching the piece come to life was an inspiring reminder of the stories and traditions at the heart of First Nations cultures. Moments like this help us honour our Reconciliation Action Plan journey, as we build respectful relationships, deepen cultural understanding, and create meaningful opportunities to engage with Aboriginal and Torres Strait Islander peoples.  Thank you, Fiona, for sharing your incredible artistry with us.