💡 Building Strong Brands: Keller’s CBBE Model in Retail Ever wondered why some retail brands build emotional loyalty while others only attract transactions? Kevin Keller’s Customer-Based Brand Equity (CBBE) model explains how to move from simple awareness to true brand resonance … step by step. Let’s break it down 👇 🔹 1. Brand Salience, Who are you? At this stage, the goal is awareness. Example: When shoppers think “affordable fashion,” H&M immediately comes to mind. 🔹 2. Brand Performance & Imagery, What are you? Performance is about meeting expectations; imagery shapes how customers feel. Example: IKEA performs through functional design and affordability, while its imagery reflects simplicity and Scandinavian lifestyle. 🔹 3. Consumer Judgments & Feelings, What about you? Customers start forming opinions and emotions. Example: Sephora builds trust (judgment) through product variety and evokes excitement (feeling) through in-store experiences. 🔹 4. Brand Resonance, What about you and me? This is where deep, emotional loyalty happens. Example: Apple Stores or Starbucks Rewards customers don’t just buy, they belong. 🏁 The takeaway: Strong retail brands don’t just sell products — they build meaning, trust, and connection step by step through the CBBE pyramid. #BrandStrategy #RetailMarketing #CustomerExperience #KellerCBBE #BrandEquity

[In-person retail spending still commands 77 percent of total retail sales in 2025, with physical stores maintaining particularly strong dominance in fashion and beauty categories. For clothing and footwear, 63 percent of purchases occur in-store. This preference reflects the tactile nature of these categories, where consumers want to feel fabrics, assess fit, test shades and experience a brand in a way they can't online. The role of the store has naturally transformed in a post-pandemic, digital era. Retailers are now focused on meeting new expectations for the in-store experience - consumers expect experiential destinations and community hubs to add value to their shopping experience, rather than mere transaction points.] [The digital-physical divide represents one of retail's most costly missed opportunities. … retailers struggle to deliver a seamless integration across these channels in line with customer expectations.] [For retailers, use cases of agentic AI systems include determining time-sensitive and channel-appropriate messaging relevant to each consumer, enabling true personalisation at scale. The future of engagement lies in identity -rich data- mood, values, intentions, not just past behaviour]. •More in BOF (PDF format) ⤵️ #businessoffashion #retail #phygital

Heading into the holiday season, pricing trends are giving us a clear picture of consumer behavior. Competitoor’s latest data shows: -Affordable luxury handbags are up 12% year-over-year -Luxury handbags are up 7% These increases influence how shoppers make choices. It’s a fascinating moment for the market — and Competitoor’s intelligence platform continues to track these shifts across categories, helping brands understand pricing trends, market opportunities and what competitors are doing. #PricingIntelligence #LuxuryMarket #ConsumerInsights #RetailData #Competitoor https://lnkd.in/du8TSpRk

Is Fashion Retail Back in Fashion? For the last few years everyone claimed physical retail was finished. They were wrong. McKinsey’s 2024 fashion report shows in-store conversion is still 8–12x higher than online. Bain reports luxury customers who shop both online and in-store have 20–40% higher lifetime value than single-channel buyers. And in the US, bricks-and-mortar fashion traffic has risen three quarters in a row. Consumers are returning to the shop floor for one simple reason: Touch, fit and experience still matter. No screen replicates that moment when fabric, cut and proportion actually feel right. That’s why the winners in the next cycle won’t be the ones shouting the loudest online… It’ll be the ones with discipline — inventory, margins, store economics, and customer care handled like the old guard always did it. This is why PCJ Group are rolling out a major physical retail expansion — US first, then internationally — supported by a serious omnichannel engine behind the scenes. Not nostalgia. Not spray-and-pray. A targeted build-out designed for unit productivity and brand longevity. And yes — there’s capital behind this. This industry is coming full circle — back to reality, back to touch, back to the places where luxury actually comes alive. If you’d like to find out more about the $80M raise, we open the round on Monday 24 November. In the meantime, request the investor summary here: barry@aldridgeritchiecapital.com . #FashionRetail #Luxury #Omnichannel #Retail #InvestorRelations #PCJGroup #PrivateCapital #FamilyOffice #ConsumerBrands #RetailStrategy #Growth

Is Fashion Retail Back in Fashion? For the last few years everyone claimed physical retail was finished. They were wrong. McKinsey’s 2024 fashion report shows in-store conversion is still 8–12x higher than online. Bain reports luxury customers who shop both online and in-store have 20–40% higher lifetime value than single-channel buyers. And in the US, bricks-and-mortar fashion traffic has risen three quarters in a row. Consumers are returning to the shop floor for one simple reason: Touch, fit and experience still matter. No screen replicates that moment when fabric, cut and proportion actually feel right. That’s why the winners in the next cycle won’t be the ones shouting the loudest online… It’ll be the ones with discipline — inventory, margins, store economics, and customer care handled like the old guard always did it. This is why PCJ Group are rolling out a major physical retail expansion — US first, then internationally — supported by a serious omnichannel engine behind the scenes. Not nostalgia. Not spray-and-pray. A targeted build-out designed for unit productivity and brand longevity. And yes — there’s capital behind this. This industry is coming full circle — back to reality, back to touch, back to the places where luxury actually comes alive. If you’d like to find out more about the $80M raise, we open the round on Monday 24 November. In the meantime, request the investor summary here: barry@aldridgeritchiecapital.com . #FashionRetail #Luxury #Omnichannel #Retail #InvestorRelations #PCJGroup #PrivateCapital #FamilyOffice #ConsumerBrands #RetailStrategy #Growth

Discover key friction points that undermine shopper satisfaction💥😖 and how to avoid them: https://lnkd.in/eBWgFFGZ Here are a few one👇 ❌Confusion over customs duties ❌Return complications ❌A lack of localised product information ❌Limited payment methods To address these mounting challenges, Asendia’s new Global Retail Voices publication profiles ten outstanding CX experts from leading retailers, including JD Sports Fashion, Decathlon HK, Clarks, Valentino, Aritzia and Harry Rosen showcasing innovative solutions that are reshaping the retail landscape. #Asendia #CustomerExperience #CX #Ecommerce

🎯 Fashion e-commerce in 2025 is driven by dynamic pricing, rapid deal cycles, and real-time consumer behavior shifts. As top platforms roll out faster promotions and deeper discounts, #scrapingfashionmarketplaces has become essential for understanding how deals evolve across brands, categories, and regions. 📊 Key insights you can uncover: Frequency and depth of discounts across major fashion labels Regional variations in pricing and promotional patterns Brand-level benchmarking to identify aggressive vs. stable discounters Inventory signals that reveal upcoming flash deals or stock pressure Timing patterns showing when consumers engage most with deals 🧠 Why this intelligence matters: Plan promotions more effectively with real-time competitor insights Predict discount windows and respond with smarter pricing Identify high-opportunity categories and emerging consumer trends Strengthen inventory and assortment decisions using data Build automated dashboards for continuous deal monitoring 👉 Explore the full insights here: https://lnkd.in/dDWUpbBU #FashionEcommerce #FashionDeals #DiscountTrends #PricingInsights #EcommerceData #MarketIntelligence #DataScraping #RetailAnalytics #CompetitiveIntelligence #ConsumerBehavior #PromoAnalysis #FashionTech #EcommerceInsights #ActowizSolutions

5 recent reports 📜 - 1️⃣ Resale’s Next Chapter: How Fashion and Luxury Brands Can Win in the Secondhand Market [BCG] Link: https://lnkd.in/gN_8wKGM By: Fanny Moizant, Felix Krueger, Catharina Martínez-Pardo, Pierre Dupreelle, Judith Vitrani, Charles Gardet, Dounia Wone, Alice Hebrard-Lemaire, Delphine Baz, Erika Dietze, María Lasa Aresti 2️⃣ Brand Footprint 2025 [Kantar] Link: https://lnkd.in/gfyEJKN9 By: Kantar, Worldpanel 3️⃣ YouTube Shopping Trends Report 2025: The evolving world of shopping on YouTube Link: https://lnkd.in/gfBCASzw 4️⃣ Hacking the Attention Economy [VCCP] Link: https://lnkd.in/gtbn7syz By: VCCP Media, Karen Nelson-Field PhD 5️⃣ The Advertising Effectiveness of in-store Retail Media [SMG] Link: https://lnkd.in/gP9PnwZn By: Andrew Lipsman #advertising #effectiveness #resale #retail #ecommerce #fashion #attention #creatoreconomy #retailmedia #shopping #trends #youtube #branding #luxury #bcg #kantar #media #marketing #store

Retail’s "golden quarter" has begun — are you ready to make the most of it? What’s the outlook? Is your packaging set to capitalize on the season’s opportunities? As the big gift books start rolling into homes and wish-lists are being accumulated and decorated, forecasts show that this season will be slightly stronger than the past two holiday periods in countries like the UK . Despite cost of living on the rise again together with the many uncertainties in economical and political dynamics across regions most forecasts are cautiously optimistic, and retailers are tailoring their range to consumer preferences.   The leading categories in volume and value growth are expected to be: 📱 Electronics, 💄 Health & beauty,🕯️ Homewares,🧤 While fashion is projected to grow at a slower pace, there will still be opportunities in essential items and seasonal apparel such as outerwear and jackets. 💞 Not to forget the "preloved" channels and their contributions this season. Our two cents : ✅ use what is required, minimize waste, ✅ make packaging as recyclable as possible ✅ pack to fit within limited space in transit this season (We all want to get those gifts in time 😊)   Let's right-size and optimize space across the chain.   Combine operational agility with customer-centric packaging positioned to win space and smiles. #goldenquarter #peakseason #rightsize #delivery #recycle

A must-attend session for any retail leader! The 2025 holiday story is full of contradictions: e-commerce is underperforming while physical stores are overperforming. Next Wednesday, my esteemed colleague, John Samuel, is joining Jenna McCambridge  (EDITED) to discuss how to navigate this. They'll be merging two powerful datasets: - The "why" from the AlixPartners Consumer Sentiment Index (brought by John). - The "what" from EDITED's view of the competitive marketplace (brought by Jenna). Join them to hear the data-driven story for how to win in 2026: [https://lnkd.in/eqdXq7uy] #AlixPartners #Retail #WhenItReallyMatters