This document discusses principles and practices of continuous deployment at Etsy. It describes how Etsy moved from deploying code changes every 2-3 weeks with stressful release processes, to deploying over 30 times per day. The key principles that enabled this are innovating continuously, resolving scaling issues quickly, minimizing recovery time from failures, and prioritizing employee well-being over stressful releases. Automated testing, deployment to staging environments, dark launches, and extensive monitoring allow for frequent, low-risk deployments to production.