Linkedin Media Solutions

Linkedin Media Solutions

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  Linkedin Partnering with eSocialMedia To connect all of the worlds professional to make them more successful and productive
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  Mission Statement Connecting the worlds professionals to make them more productive & successful
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  LinkedIn’s Footprint isGlobal – Highest Trafficked Professional Site In the World 70 Million members 1.2bn Page Impressions Canada Over 2M Europe Pacific Rim Over 16 M Over 2M US Over 30M India Over 4M Central & South America Africa Over 2.5M Over 1.2M Australasia Over 1.2M
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  LinkedIn: #1 UK& Global Knowledge Network 3.8+ UK Million Oxbridge Top Members Universities Av household* Over 3.5M* income £75,000 UUs / month 100,000 New members/month 4.4 Mins Average* per user 3.9 Average visits per user* 11M + Page 146 different Views / week industries *Comscore Apr 2010
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  What do LinkedInmembers do? •Reputation- Maintaining their business and professional presence -Maintain an online CVs inc; name, location, industry, job function, education and interests •Connections- Connecting to fellow professionals in the community -Link to people they know or have worked with to share information and build their sphere of contact •Collaboration- sharing and learning from fellow professionals -Share knowledge through using apps, ask and answer questions in Answers, recommend esteemed contacts, join communities to improve and share knowledge
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  The LinkedIn Audience:The New Influencers A Younger, More Affluent, More Educated, More Influential And Harder-To-Find Audience Than Traditional Business Sites % % Business % purchased % Mid. Mgr. Property Avg Age Avg HHI College/Post Decision B2B last 6 or Above Grad Makers mo’s LinkedIn 44 $105,731 76% 30% 40% 22% Forbes.com 49 $96,801 65% 24% 34% 17% WSJ.com 50 $99,994 70% 26% 33% 18% BusinessWeek.com 49 $95,306 65% 26% 35% 18% Source: @plan Fall 2009
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  LinkedIn Global UniqueUsers against leading global business properties - Comscore Worldwide Unique Users (thousands) 40,000 35,000 30,000 LINKEDIN.COM +193% 25,000 CNN Money +96% FORBES.COM -5% 20,000 WSJ.COM +7% BUSINESSWEEK.COM +25% 15,000 10,000 5,000 0 Nov- Dec- Jan- Feb- Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- 2008 2008 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 2009 Note – Switched to new “Beacon”/ Hybrid measuring to include At Work usage in Oct 09 * ComScore
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  LinkedIn UK comparison- Times, FT & WSJ *Source: comScore Nov ‘09
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  Targeting Rich and accurateprofile data creates Job function sophisticated targeting capabilities Industry 3 Levels Seniority  Run of Professional Job title Company size  InCrowd- 1 targeting variable Education  Custom Targeting- 2 or more targeting Geographic location variables Company or business name Age Gender
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  Example of CustomProfile Targeting Gender Seniority Location Industry Function Company size Experience Education Connections Specialities
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  Media Opportunities  Display – Profile targeting – InMail  Engagement – Distributed Content Modules – Polls – Answers – Groups/Sponsored Groups  ROI – Whitepaper/CPL
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  Targeted Display TextLink 300x250 300x250 300x250 728x90 160x600
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  LinkedIn Partner Message- InMail Deliver customized, personalized messages to a LinkedIn members inbox
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  Content Ad Distribute multiplecontent types through a customizable, tabbed module
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  Polls Engage specific audiencessets through interactive polls
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  Answers Sponsorship A collaborativeresource for members to find and share information
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  Groups
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  Sponsored Group A collaborativeadvertiser-moderated community  Advertiser creates a LinkedIn Group  Group focus can be products, services, professional interests, brands, or more  Leverage a variety of marketing tools to engage with members Advertiser benefits:  Moderate discussions to gain valuable feedback from community members  All Group activity has a viral effect  Own the 300x250 and 728x90 media units
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  Content Ads Content Adsenable marketers to distribute multiple streams of content in a single ad unit – Content can include video, twitter, blogs, or other RSS feeds – Targetable to audiences through 300x250 and 160x600 media sizes Benefits: – Build loyal followers by exposing members to the full spectrum of your valuable content – Easily execute and maintain updated content through use of RSS feeds
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  Whitepaper  User clicks on relevant offer  Completes pre populated form  Submits and downloads white paper
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  Measurement
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  New Developments onLI New Iphone App launched LI Toolbar is integrated into new MS outlook. LI Status update are integrated with Twitter New site launch Launch of enhanced group and community functionalities More to follow...
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  Thanks! For more infocontact: Colm Hannon Colm.Hannon@esocialmedia.co.uk +44 7704 921 651