How do I make a LinkedIn Profile?
Swipe To find out
Profile Picture
Rule of thumb = look at
other people's profiles
that are in your industry.
If your industry always
wears suits and ties, don't
have a profile picture with
a polo on.
Vice versa, if your
industry is more laid
back, don't take a
headshot with a suit and
tie.
You don't need a
professional headshot.
Smartphone cameras
work just as well.
Be approachable in the
photo. You want
someone to see it and
think "I can see myself
working with you".
Lighting is key here. Find
a place with lots of
natural light.
Swipe for more
Background photo
Showcase your brand,
what you like, and what
industry that you want to
get into.
If you want to get into the
sports industry, find a
way to incorporate your
favorite teams in this
banner photo.
If you really like building
products, showcase that.
Use canva.com to create
a 1584 x 396 template.
Use stock photos from
unspash.com for the
image.
If you aren't creative, ask
a friend who is to help!
Get rid of the standard
blue background they
give you. Use this space
to stand out.
Swipe for more
Your headline
One of the most
important places on your
profile to help you show
up in search results.
Find 5 of your favorite job
descriptions that you
want to do and stick them
in jobscan.co
This will give you specific
key words that pop up
the most in the job
descriptions
Ex. email marketing
Instead of putting
"student at x | interested
in email marketing
Say
Using email marketing to
grow company email lists
by 30%
Take those key words and
find interesting ways to
put them in an attention
grabbing headline.
Swipe for more
Your headline pt 2
This section is so
important that it needed
a second part.
The attention grabbing
part should be the first
half of the headline, but
the second part is more
tactical.
This is where you put the
job titles that you'd like to
work in the future.
Ex of good a good
headline:
Branding | Storytelling |
If you're still reading this,
then I marketed right.
Stand out. Finding a job is
more than just having a
resume or Linkedin.
You don't need to put
"student" in your
headline
Swipe for more
Summary
First 300 characters are
most important. These
characters need to make
people want to click "see
more".
Find a way to connect
with someone quickly.
A reminder that this isn't
just where you
regurgitate your resume.
Ex. of a good first 300
characters:
With professional
experience in Content
Writing and Digital
Marketing, I bring creative
and fresh ideas to the
world of content. My
content is focused on
gaining engagement and
creating a brilliant brand
presence online & offline.
Swipe for more
Summary body text
Tell your story while
weaving in
accomplishments.
Use this section to
elaborate on the highs
and lows of your journey
so far.
Are you creating
something? Was there a
crazy situation that
happened at your student
club? This are all
important.
People see your resume
before your Linkedin.
Don't make them read
the same thing twice.
If I read your summary,
do I learn something that
I never knew about you? I
should read it and think "I
really want to learn more
about this person".
This place should be used
for everything that can't
be written on a resume.
Swipe for more
Featured section
This is where you get to
show some of your work.
Link projects, your
resume, personal
websites, etc.
The sad truth is many
people lie on their
resumes. That makes
recruiters second guess a
lot of what they see on
paper.
Show. Don't tell.
Ex. have excel skills?
Create a video of you
doing a pivot table or
manipulating data to
complete a school project.
Again. Show. Don't tell.
Overcome that worry that
recruiters feel by
providing visual evidence
that you can do what you
say you can do on your
resume.
Swipe for more
Expereince
BUT you can also stand
out by again, linking to
your work. 
This is where you can
copy and paste your
resume.
Show. Don't tell.
A good resource is to
google "harvard action
verbs".
Again. Show. Don't tell.
Use action verbs and
leverage real data points
whenever possible.
Swipe for more
Anyone can say anything,
but if you have proof, no
one can deny it.
Projects that you do in
college count for
experience too.
Find more cheat
codes on the
Declassified College
Podcast
Link in bio
Listen on
+ More

How To Make A LinkedIn Profile

  • 1.
    How do Imake a LinkedIn Profile? Swipe To find out
  • 2.
    Profile Picture Rule ofthumb = look at other people's profiles that are in your industry. If your industry always wears suits and ties, don't have a profile picture with a polo on. Vice versa, if your industry is more laid back, don't take a headshot with a suit and tie. You don't need a professional headshot. Smartphone cameras work just as well. Be approachable in the photo. You want someone to see it and think "I can see myself working with you". Lighting is key here. Find a place with lots of natural light. Swipe for more
  • 3.
    Background photo Showcase yourbrand, what you like, and what industry that you want to get into. If you want to get into the sports industry, find a way to incorporate your favorite teams in this banner photo. If you really like building products, showcase that. Use canva.com to create a 1584 x 396 template. Use stock photos from unspash.com for the image. If you aren't creative, ask a friend who is to help! Get rid of the standard blue background they give you. Use this space to stand out. Swipe for more
  • 4.
    Your headline One ofthe most important places on your profile to help you show up in search results. Find 5 of your favorite job descriptions that you want to do and stick them in jobscan.co This will give you specific key words that pop up the most in the job descriptions Ex. email marketing Instead of putting "student at x | interested in email marketing Say Using email marketing to grow company email lists by 30% Take those key words and find interesting ways to put them in an attention grabbing headline. Swipe for more
  • 5.
    Your headline pt2 This section is so important that it needed a second part. The attention grabbing part should be the first half of the headline, but the second part is more tactical. This is where you put the job titles that you'd like to work in the future. Ex of good a good headline: Branding | Storytelling | If you're still reading this, then I marketed right. Stand out. Finding a job is more than just having a resume or Linkedin. You don't need to put "student" in your headline Swipe for more
  • 6.
    Summary First 300 charactersare most important. These characters need to make people want to click "see more". Find a way to connect with someone quickly. A reminder that this isn't just where you regurgitate your resume. Ex. of a good first 300 characters: With professional experience in Content Writing and Digital Marketing, I bring creative and fresh ideas to the world of content. My content is focused on gaining engagement and creating a brilliant brand presence online & offline. Swipe for more
  • 7.
    Summary body text Tellyour story while weaving in accomplishments. Use this section to elaborate on the highs and lows of your journey so far. Are you creating something? Was there a crazy situation that happened at your student club? This are all important. People see your resume before your Linkedin. Don't make them read the same thing twice. If I read your summary, do I learn something that I never knew about you? I should read it and think "I really want to learn more about this person". This place should be used for everything that can't be written on a resume. Swipe for more
  • 8.
    Featured section This iswhere you get to show some of your work. Link projects, your resume, personal websites, etc. The sad truth is many people lie on their resumes. That makes recruiters second guess a lot of what they see on paper. Show. Don't tell. Ex. have excel skills? Create a video of you doing a pivot table or manipulating data to complete a school project. Again. Show. Don't tell. Overcome that worry that recruiters feel by providing visual evidence that you can do what you say you can do on your resume. Swipe for more
  • 9.
    Expereince BUT you canalso stand out by again, linking to your work.  This is where you can copy and paste your resume. Show. Don't tell. A good resource is to google "harvard action verbs". Again. Show. Don't tell. Use action verbs and leverage real data points whenever possible. Swipe for more Anyone can say anything, but if you have proof, no one can deny it. Projects that you do in college count for experience too.
  • 10.
    Find more cheat codeson the Declassified College Podcast Link in bio Listen on + More