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![what is a blog?
“...a blog can be a record of someone’s life
or a reflection of what is happening in a
certain area. They are often hybrids of a
diary/guide and offer commentary and
personal opinion.”
“[a] collection of posts…short, informal,
sometimes controversial, and sometimes
deeply personal…with the freshest
information at the top.” Meg Hourihan, 2014
A blog is a truncation of the word ‘weblog’…](https://image.slidesharecdn.com/bloggingtutorial-151019133826-lva1-app6892/75/Blogging-tutorial-2-2048.jpg)
![what is a blog?
“...a blog can be a record of someone’s life
or a reflection of what is happening in a
certain area. They are often hybrids of a
diary/guide and offer commentary and
personal opinion.”
“[a] collection of posts…short, informal,
sometimes controversial, and sometimes
deeply personal…with the freshest
information at the top.” Meg Hourihan, 2014
A blog is a truncation of the word ‘weblog’…](https://crownmelresort.com/image.slidesharecdn.com/bloggingtutorial-151019133826-lva1-app6892/75/Blogging-tutorial-2-2048.jpg)
Uploaded byNeil Kelley
Blogging tutorial
This document provides guidance on creating an effective blog for a marketing communications course. It defines a blog as a hybrid of a diary and guide that offers commentary and personal opinions on current topics. Students are instructed to focus their blog posts on module content and concepts to demonstrate their knowledge and critique of real-world marketing practices. Effective blogs are described as up-to-date, interesting, knowledgeable, engaging yet professional. Students are advised to follow an inverted pyramid structure and focus posts by starting with the most fundamental facts and adding additional details and background information. The document cautions students to avoid being too casual, impersonal, irrelevant, rambling or offensive in their blog content.
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Blogging tutorial
- 1.
- 2. what is ablog? “...a blog can be a record of someone’s life or a reflection of what is happening in a certain area. They are often hybrids of a diary/guide and offer commentary and personal opinion.” “[a] collection of posts…short, informal, sometimes controversial, and sometimes deeply personal…with the freshest information at the top.” Meg Hourihan, 2014 A blog is a truncation of the word ‘weblog’…
- 3. • This modulerequires a focus not just on the module content, but also on your professional development, see module learning outcome 4 and the Graduate Attributes, linked to the Universities requirements and QAA • The blog content has direct links to what is taught in this module, and in the previous comms module, you have to take those concepts and consider them in a range of contexts. • You are being assessed on your knowledge, reflection and critique of marketing communications used in practice, presented in a professional blog format. • Blogs are “social” media vehicles used by the majority of organisations with an online presence and are something that many marketing executives are tasked with developing Why do we have to write one?
- 4.
- 7. The inverted pyramid… …isa concept used by journalists and blog writers… The most fundamental facts appear at the beginning of the blog… …this is the who, where, what, when and why – ‘keywords’ …then additional details and elaboration important to the story …finally any background or supporting information
- 8.
- 9. Your blog shouldnot… be too casual, impersonal, irrelevant, informal way… …be unnecessarily controversial or offensive …be pointless, always have meaning! …ramble or waffle, get to the point! …attack anything or anyone
- 10. The most popularblogs in the word are… 1. Huffington Post… (110m visitors per month) 2. TMZ… (30m) 3. Business Insider… (25.5m) 4. Mashable… (24m) 5. Gizmodo… (23.5m) …why?