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Tutorial 8
This document introduces various topics in digital marketing including why mobile phones are important, considerations for mobile websites, the impact of voice search, the Zero Moment of Truth concept, and the future of mobile marketing. It asks questions about optimizing ad campaigns, web pages, and email, and references opinions from Google and marketing expert Meerman Scott. Readers are instructed to work in a group to answer the questions and email their responses by the following Thursday.
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Tutorial 8
- 1. Introduction to digitalmarketing 8 Tutorial… where are we now?
- 2. …why has themobile phone become such an important medium? …what are the key considerations in developing a mobile website? …what impact is voice-based search having? …what is the Zero Moment of Truth? …what’s the future of mobile devices and mobile marketing?
- 3. …questions …what’s working inyour ad campaigns? …How do you optimise your Ads? …How do you optimise web pages? …what does Google say? …what works well for email? …what does Meerman Scott say in the core text?
- 4. …what have youfound? …spend no more than 30 minutes as a group working on answers to the questions …email your answers back to me no later than Thursday of next week