Using Graphics
Visual Communication
• Using visual elements
to help convey
messages or meanings
to the audience
Visual Communication
• GIFs
• Screenshots
• Screen recordings
• Infographics
• Videos
• Data visualization
• Slideshows
• Photos
Pictures – Things to Consider
Aesthetics:
• High-resolution photos
• Or at least, good quality
• Pleasing to the eye
• Complementary colours
• Especially in data vis
Pictures – Things to Consider
Is it visible?
• Large enough to see without
zooming in
Is it placed appropriately?
• Centered in essays or reports
• On the right side in presentations
Using Figures in Reports
The use of figures or graphics in a report requires:
• A relevant figure or graphic that enhances the context
• A caption to describe it
• A reference to the figure and its meaning in the report’s text
The research report requires at least 1 relevant graphic
or figure incorporated in the text.
Referring to figures can be
done briefly: where the text
has relation to the figure,
simply state that the visual
representation of the text is
seen in figure n either in the
sentence or in brackets at the
end of the sentence.
Figure 1: February 2025 unemployment rate in Canada by provinces and
territories (Stats Canada, n.d.)
The unemployment rate in Canadian provinces and territories varies from
4.1% in the Northwest Territories to 10.5% in Newfoundland and Labrador,
with a national average of 6.6% (figure 1).
Organizing Figures
1. Ensure the figure is
centered in the report
2. Right click on the figure,
and select Insert Caption
3. Write a caption that
describes what the figure
shows
4. Include a reference if
copying the figure
Labelling Figures
• Captions simply describe what
the figure is
• Caption formatting may need
modification to match the rest
of the report
• The default was size 9 Aptos in
a dark blue, so I changed it to
size 12 Arial in black
• I also had to adjust the figure
number as there were no
numbered sections

Graphics Graphics Graphics Graphics Graphics

  • 1.
  • 2.
    Visual Communication • Usingvisual elements to help convey messages or meanings to the audience
  • 3.
    Visual Communication • GIFs •Screenshots • Screen recordings • Infographics • Videos • Data visualization • Slideshows • Photos
  • 4.
    Pictures – Thingsto Consider Aesthetics: • High-resolution photos • Or at least, good quality • Pleasing to the eye • Complementary colours • Especially in data vis
  • 5.
    Pictures – Thingsto Consider Is it visible? • Large enough to see without zooming in Is it placed appropriately? • Centered in essays or reports • On the right side in presentations
  • 6.
    Using Figures inReports The use of figures or graphics in a report requires: • A relevant figure or graphic that enhances the context • A caption to describe it • A reference to the figure and its meaning in the report’s text The research report requires at least 1 relevant graphic or figure incorporated in the text.
  • 7.
    Referring to figurescan be done briefly: where the text has relation to the figure, simply state that the visual representation of the text is seen in figure n either in the sentence or in brackets at the end of the sentence.
  • 8.
    Figure 1: February2025 unemployment rate in Canada by provinces and territories (Stats Canada, n.d.) The unemployment rate in Canadian provinces and territories varies from 4.1% in the Northwest Territories to 10.5% in Newfoundland and Labrador, with a national average of 6.6% (figure 1).
  • 9.
    Organizing Figures 1. Ensurethe figure is centered in the report 2. Right click on the figure, and select Insert Caption 3. Write a caption that describes what the figure shows 4. Include a reference if copying the figure
  • 10.
    Labelling Figures • Captionssimply describe what the figure is • Caption formatting may need modification to match the rest of the report • The default was size 9 Aptos in a dark blue, so I changed it to size 12 Arial in black • I also had to adjust the figure number as there were no numbered sections