frank body

Since the first babe dipped her hand in our Coffee Scrub, frank body has been selling a sensory experience. ☕ One that looks good, smells better, and feels even better again. This holiday season, we’re inviting everyone to come to their senses. From sweet and spiced cinnamon scrolls to fresh eucalyptus palate cleansers, our new kits are a sensorial feast for the eyes, nose, and bathroom shelf. Because seeing is believing, and our results are no apparition. Holiday 2025 celebrates the beauty of self-care you can see, smell, and touch. Whether it’s barrier repair, acne + KP, or firming + caffeinated collections, every gift is a treat for the senses (and the skin). And while good taste never goes out of style, neither does a good gift. Available now at MECCA Brands and selected kits online at Ulta Beauty. 🎁

Over two weeks ago, we tucked in our most relatable campaign yet, and it’s safe to say, the Tired Babes Club is officially awake. 🌀 Our Restorative Range (Magnesium Body Scrub + Body Therapy Oil) was created to help babes melt muscle tension, calm skin, and clock some serious zzz’s. But this launch reminded us that tired isn’t just physical, it’s universal. From concept to community, this campaign became a love letter to the collective fatigue we all feel. We asked our followers to be frank about what’s making them tired, turned their confessions into content, and built a self-care ritual around magnesium-powered formulas that do the heavy lifting. The response? A wave of honesty, humour, and connection that made tired feel a little less lonely. And while the Tired Babes were clocking off, we were winding up for something big, launching online with Ulta Beauty in the US, and both online and in-store with our long-time partners at MECCA Brands. One small step for smoother skin, one big leap for bedtime routines everywhere.

A month ago, we launched our biggest, silkiest, punchiest product of the year, and we haven't held back in showing it off. Our Firming Body Cream was over two years in the making, extending on the frank firming legacy that made us iconic 13 years ago. And the formula ain't fluffy. We ran a six-week consumer trial with over 70 babes who opted in through email or Instagram, and their glowing testimonials after using the product informed our marketing roll-out. If you want to see what they experienced, click the link below. 👀 From an intimate lymphatic workshop with OG lovers of the brand to provocative OOH billboards that say "dimple smoothing" without saying "dimple smoothing", my entire team are tickled pink by the sensational success of this new firm favourite. Enough from us, read my babes raving: "This will be my forever favourite. Smells great, like berries, not overpowering but just the right amount. Moisturising for sure, time will tell for firming. I felt more confident after applying. 10/10 rating." — Jessica B. "New favourite product hands down!!! I've been using it consistently for the last week and have already noticed results 🙏 It honestly needs to be sold in a larger tub because I've already hit the bottom 😆 I use it on my tummy, bum and upper thighs and they already look more firm and smooth. Also love the smell, it's so yummy!" — Tessa H. "Bought this on a whim last week as I was intrigued by the claims and have enjoyed every frank body product I have tried. Love the smell, sweet but not heavily perfumed like other popular body creams and the texture is dreamy. Excited to see if there's firming results but is will be super easy to use consistently as I haven't reached for any other moisturiser after a shower since last week!!" — Sarah. https://lnkd.in/eFSarZ95

A few weeks ago, Candace MacPherson, Morgan Gowdey, and Alyce McNeil from frank HQ joined Amazon at Girls’ in Tech Day, hosted by Wyndham Tech School, Victoria University, and More Butter. Over 423 female students scrubbed up on the intricate technology and sciences we use on the daily to bring products from conception to the bathroom shelf. Roles and advancements in STEAM have allowed our brand to flourish in spaces like sustainability, where we heavily rely on new technologies to get ahead. We might have been an unexpected addition to the line-up, but it was important for us to show the connection between beauty and STEAM, from research, analytics, chemistry, and product development innovation to sophisticated logistics and digital marketing. We were tickled pink to inspire some of our future innovators to consider a beauty career path. They’re coming for our jobs, and that’s just fine with us. #AmazonInCommunities #AmazonGirlsTechDay #GirlsTechDay #Amazon