frank body’s Post

Over two weeks ago, we tucked in our most relatable campaign yet, and it’s safe to say, the Tired Babes Club is officially awake. 🌀 Our Restorative Range (Magnesium Body Scrub + Body Therapy Oil) was created to help babes melt muscle tension, calm skin, and clock some serious zzz’s. But this launch reminded us that tired isn’t just physical, it’s universal. From concept to community, this campaign became a love letter to the collective fatigue we all feel. We asked our followers to be frank about what’s making them tired, turned their confessions into content, and built a self-care ritual around magnesium-powered formulas that do the heavy lifting. The response? A wave of honesty, humour, and connection that made tired feel a little less lonely. And while the Tired Babes were clocking off, we were winding up for something big, launching online with Ulta Beauty in the US, and both online and in-store with our long-time partners at MECCA Brands. One small step for smoother skin, one big leap for bedtime routines everywhere.