A month ago, we launched our biggest, silkiest, punchiest product of the year, and we haven't held back in showing it off. Our Firming Body Cream was over two years in the making, extending on the frank firming legacy that made us iconic 13 years ago. And the formula ain't fluffy. We ran a six-week consumer trial with over 70 babes who opted in through email or Instagram, and their glowing testimonials after using the product informed our marketing roll-out. If you want to see what they experienced, click the link below. 👀 From an intimate lymphatic workshop with OG lovers of the brand to provocative OOH billboards that say "dimple smoothing" without saying "dimple smoothing", my entire team are tickled pink by the sensational success of this new firm favourite. Enough from us, read my babes raving: "This will be my forever favourite. Smells great, like berries, not overpowering but just the right amount. Moisturising for sure, time will tell for firming. I felt more confident after applying. 10/10 rating." — Jessica B. "New favourite product hands down!!! I've been using it consistently for the last week and have already noticed results 🙏 It honestly needs to be sold in a larger tub because I've already hit the bottom 😆 I use it on my tummy, bum and upper thighs and they already look more firm and smooth. Also love the smell, it's so yummy!" — Tessa H. "Bought this on a whim last week as I was intrigued by the claims and have enjoyed every frank body product I have tried. Love the smell, sweet but not heavily perfumed like other popular body creams and the texture is dreamy. Excited to see if there's firming results but is will be super easy to use consistently as I haven't reached for any other moisturiser after a shower since last week!!" — Sarah. https://lnkd.in/eFSarZ95
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