Winning LinkedIn Profle

Winning LinkedIn Profle

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  JNE Masterclasses Building awinning LinkedIn profile
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  LinkedIn facts • LinkedInwas launched in May 2003 and is now the world’s largest professional network on the internet • More than 200 Million users, over 200 countries, in 19 languages (Jan 2013) • 10 m users in UK (4 out of 5 British professionals – Sep 2012) • Growing at just over 2 users a second • During 2012 there were around 5 billion people searches
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  Who uses LinkedIn? •Everyone! From Students to Chief Execs and Managing Partners • All major UK recruitment companies take LinkedIn very seriously • LinkedIn Corporate Recruiting Solutions is a major part of the Linked In strategy • LinkedIn Partners with some of the world’s biggest companies including: Amazon, American Express, Google, Reuters, Twitter and many more
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  Writing an onlineprofile • This is not a place to re-write your CV - it is a place to sell yourself and make an impact. • First Impressions count • Be Open and Honest • Authenticity is key • Keep it relevant • Keep it up to date
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  Top tips fora winning LinkedIn profile
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  1. Ensure itis comprehensive • Strength of your profile increases as you add content • Click ‘improve your profile strength’ to follow a guided tour • The more robust your profile, the higher you will rank on Google rankings • The more information a potential client has upfront, the more efficient the search process
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  2. Have aprofile photo • Vital for authenticity • 4 times more likely to be viewed • Helps people remember you • Humanises you • Reinforces your personal brand
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  Using photos • Dohave a close up • Don’t show, partners, friends, kids • No facebook type photos • It needs to be you • No cartoons or avatars • No logos - companies, sports clubs etc • Worst of all - leaving it blank
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  No!
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  Yes!
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  3. Name andheadline • Your name should be just your name • Phone numbers, LION etc don’t help, and hinder searching • Description is massively important in searching • Headline should sell what you do, not what you are • 120 character hook – think KEYWORDS • Most people only read this far!
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  4. Contact infoand links • Visible to connections: email, IM, phone and address • Visible to everyone: Twitter and websites • Use them all • Web links can be anything you like • Change the title to a description • Keep these up to date
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  5. Customise yourpublic profile and URL • The public profile is what is seen from outside LinkedIn • Make the settings as public as possible • The URL that LinkedIn gives you is customisable • Make it memorable and searchable • e.g. link2james - no.1 on Google
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  6. Summary • Makeit a proper summary • You have 2000 characters to use • Use short paragraphs and make it personal • Add your contact details here • Should contain as many keywords as possible
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  7. Skills andexpertise • Skills are now endorsable by 1st tier connections • Put in as many as you can as long as they are relevant • LinkedIn prompts viewers of your profile to endorse you • Make sure they are visible in your settings
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  8. Experience andeducation • Company display name and job title are highly search friendly (100 characters available) • The key is keywords • Good descriptions optimise your profile • Do not leave gaps – gives instant concerns (basics of unrelated roles) • Education is helpful for profile strength and LinkedIn Alumni
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  9. Media •Great value adder • You can imbed presentations, blogs, video etc • Brings authenticity to your profile • All users will be able to do this as it is rolled out
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  10. Recommendations •Testimonials influence other people • Great opportunity to strengthen the relationship with a client – ask in person • Key is who writes the recommendation for you – credible source • Accept at the right time – AM • Avoid reciprocity
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  11. Profile settings •Be visible to everyone • Make it public • Being visible and authentic makes your profile more valuable • Edit settings to be as open as possible • Do not block incoming emails • Showing connections – mixed views
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  12. Keep yourprofile and status up to date • Make sure you review your profile regularly • List your client offering well • Add new skills that make you saleable • Out of date profiles are worse than none at all! • Update your status regularly, list articles, accomplishments, blog updates etc • Link to Twitter etc for maximum effect
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  Search engines • Socialmedia profiles rank VERY highly on search engines • Potential clients, employers and recruiters search the web and can find you very easily • Your LinkedIn profile is one of the first things they will find
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  www.jamesnathan.co m | Personal Development | Bespoke Training | email: james@jamesnathan.com phone: 07736 831151