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How to create a powerful LinkedIn Profile that Attracts Clients
The document provides guidance on creating a compelling LinkedIn profile to attract clients, emphasizing the importance of personal branding. Key elements of a strong profile include a professional photo, engaging headline, detailed summary, and client testimonials. It also recommends strategies for increasing visibility and connecting with potential clients, such as regular updates and sharing relevant content.
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How to create a powerful LinkedIn Profile that Attracts Clients
- 1. How to Createa Powerful LinkedIn Profile that Attracts Clients Bonnie Power LinkedIn Lead Generation Specialist CEO, Perfect Boom
- 2. LinkedIn is anetworking site for business people, specialists, consultants, coaches and organisations to connect. What is LinkedIn?
- 3. What’s the Purposeof Your LinkedIn Profile? Your LinkedIn Profile should strengthen your Personal Brand. So when someone Google’s your name, it will provide a positive influence for them to contact you about your services.
- 4. 1. Microsoft acquiredLinkedIn in June of 2016 for $26.2 B 2. LinkedIn is now adding 2 new members every second 3. As of 2016, 7 million Australians are on LinkedIn LinkedIn is Booming ! 3 Interesting Facts:
- 5. The Top 10Elements of a Powerful Profile 1. Photo 2. Headline 3. Contact Details 4. Industry 5. Location 6. Summary Section 7. Employment Section 8. Skills 9. Recommendation 10.Media
- 6. 1. Your Photo Engaging,Warm, & Captures the Essence of Who You Are
- 7. 2. Your Headline Explainswhat you do in 140 characters (use keyword) Template for You to Use: I help <insert your target market> with <insert your line of expertise> so they <outline their key goal or how you overcome their problems>
- 8.
- 9. 3. Your ContactDetails
- 10. There are 200+industry categories, so choose the one that your clients would choose when they are searching for someone who offers your type of services. 4.Your Industry
- 11. 5.Your Location Choose theLocation where you’ll be happy to meet your clients on a day to day basis. (Note: this is used as a search criteria)
- 12. 6.Your Summary Section KeyPoints to Include: 1. Provide a snapshot of what you do and why you do it! 2. Outline what results you’ve delivered to your market 3. Show what your previous clients say as ‘testimonials’ 4. List your contact details and FREE Offer
- 13. 3 Tips -Summary Section You’ve only got 2000 characters so: 1. Include your keywords 2. Get to the point 3. Use an engaging tone
- 14. 7. Your EmploymentSection Key Points to Include: 1. Describe the results you generated for your clients 2. Outline the key job functions you took responsibility for 3. Mention the industries / clients you worked with 4. Use $ value to describe projects and % to describe the value you delivered.
- 15. Key Points toInclude: 1. Describe the results you generated for your clients 2. Outline the key job functions you took responsibility for 3. Mention the industries / clients you worked with 4. Use $ value to describe projects and % to describe the value you delivered. KeyTipforYourEmploymentSection
- 16. 8. Your Skills Gettingendorsed for the right skills will help you be found by prospective clients, as this section ranks highly for SEO on LinkedIn.
- 17. KeyTipforYourSkills Rearrange the Skills inorder of relevance. You can also add and delete Skills!
- 18. 9.Your Recommendations Help yourprospective clients to get the feeling you are a reliable professional, with a great track record. Aim to get at least 3-10 recommendations
- 19. KeyTip-HowtoAskforaRecommendation 1. Call oremail to ask your client if they’ll willing to provide one. 2. Once they’ve responded, log into your profile and click the down arrow to the right of the button near your profile picture. 3. Click Ask to be recommended from the dropdown. 4. Follow the prompts to request the recommendation. 5. Click Send.
- 20. 5AdvancedTipstoAttractNewClientsonLinkedIn 1. View theprofiles of your prospective clients 2. Invite them to connect on LinkedIn 3. Update your profile daily by sharing relevant content 4. Post regularly on topics you want to be known for 5. Send a message to begin an interesting conversation with your prospects, then book a time to meet.
- 21. The‘PerfectRecommendation’Template “ Before Ihired <your name>! for <insert type of service/keyword>, I had <describe the key problem they were experiencing>. <your name’s> team worked to <describe the overall process in a statement> and within <time frame>, I had achieved <desired result / positive outcome>. I highly recommend <your name>!
- 22. 1. Background Image– your logo, contact details, tagline 2. Videos that Help Your Prospective Client Achieve a Result 3. 2-3 JPG images of Client Testimonials 10.Your Media Portfolio
- 23. Example: Background Image- canva.com
- 24. Example: JPG Imageof Testimonials
- 25. Example: Blog PostImages