Data
Visualization
101
What you need to know before visualize your data
Why data visualization?
Data visualizations make big and small data easier for the
human brain to understand, and visualization also makes it
easier to detect patterns, trends, and outliers in groups
of data.
Embrace Scale
Consider how chart elements (color
palettes, filter configuration, axes,
panels, interactive mechanisms) might
scale to accommodate a variety of
users’ needs, screen sizes, and data
types.
Provide Structure
Use visual attributes to convey
hierarchy, provide structure, &
improve consistency
Give Clarity of Focus
Reduce cognitive load & focus
on what matters. Every action,
color, and visual elements
should support data insights &
understanding.
6 Principles for Designing Any Charts
Lend a Helping Hand
Provide context and help user
navigate the data (selecting,
zooming, panning, filtering,
etc)
Delight Users
Embrace dynamic, fast &
clever experience (motion,
timing, transition, etc)
Be Honest
Do not distort / confuse the
information for embellishment or
partiality
Line charts
Bar charts
Stacked bar charts
Candlestick charts
1.
2.
3.
4.
Change over time
Show data over a period of time such as
trends or comparisons across multiple
categories
Type of Charts
Category Comparison
Compare data between multiple distinct
categories.
5.Area charts
6.Timelines
7.Horizon charts
8.Waterfall charts
1. Bar charts
2. Grouped bar charts
3. Bubble charts
4. Multi-line charts
5. Parallel coordinate charts
6. Bullet charts
Ordered bar charts
Ordered column charts
Parallel coordinate charts
1.
2.
3.
Ranking
Show an item’s position in an ordered
list.
Type of Charts
Part-to-whole
Show how partial elements add up to a
total.
1. Stacked bar charts
2. Pie charts
3. Donut charts
4. Stacked area charts
5. Treemap charts
6. Sunburst charts
Scatterplot charts
Bubble charts
Column and line charts
Heatmap charts
1.
2.
3.
4.
Correlation
Show correlation between two or more
variables.
Type of Charts
Distribution
Show how often each values occur in a
dataset.
1. Histogram charts
2. Box plot charts
3. Violin charts
4. Density charts
Sankey charts
Gantt charts
Chord charts
Network charts
1.
2.
3.
4.
Flow
Show movement of data between
multiple states.
Type of Charts
Relationship
Show how multiple items relate to one
other.
1. Network charts
2. Venn diagrams
3. Chord charts
4. Sunburst charts
Gestalt Principles of
Visual Perception
When it comes to identifying which elements in our visuals are signal (the
information we want to communicate) and which might be noise (clutter),
consider using this principles.
We tend to think of objects that are physically close
together as belonging to part of a group
Proximity
Objects that are of similar color, shape, size, or
orientation are perceived as related or belonging to part
of a group
Similarity
We think of objects that are physically enclosed together
as belonging to part of a group.
Enclosure
People like things to be simple and to fit in the
constructs that already in their head. People tend to
perceive a set of individual elements as a single,
recognizable shape when they can-when parts of a
whole are missing, our eyes fill in the gap.
Closure
https://medium.com/google-design/redefining-data-visualization-at-
google-9bdcf2e447c6
https://material.io/design/communication/data-visualization.html#types
https://www.youtube.com/watch?v=f2Pb0X0LfLo&feature=emb_logo
Storytelling With Data. A Data Visualization Guide for business
professionals by Cole Nussbaumer Knaflic (2015, Wiley)
This deck created using canva.com
Source:

Summary data visualization

  • 1.
    Data Visualization 101 What you needto know before visualize your data
  • 2.
    Why data visualization? Datavisualizations make big and small data easier for the human brain to understand, and visualization also makes it easier to detect patterns, trends, and outliers in groups of data.
  • 3.
    Embrace Scale Consider howchart elements (color palettes, filter configuration, axes, panels, interactive mechanisms) might scale to accommodate a variety of users’ needs, screen sizes, and data types. Provide Structure Use visual attributes to convey hierarchy, provide structure, & improve consistency Give Clarity of Focus Reduce cognitive load & focus on what matters. Every action, color, and visual elements should support data insights & understanding. 6 Principles for Designing Any Charts Lend a Helping Hand Provide context and help user navigate the data (selecting, zooming, panning, filtering, etc) Delight Users Embrace dynamic, fast & clever experience (motion, timing, transition, etc) Be Honest Do not distort / confuse the information for embellishment or partiality
  • 4.
    Line charts Bar charts Stackedbar charts Candlestick charts 1. 2. 3. 4. Change over time Show data over a period of time such as trends or comparisons across multiple categories Type of Charts Category Comparison Compare data between multiple distinct categories. 5.Area charts 6.Timelines 7.Horizon charts 8.Waterfall charts 1. Bar charts 2. Grouped bar charts 3. Bubble charts 4. Multi-line charts 5. Parallel coordinate charts 6. Bullet charts
  • 5.
    Ordered bar charts Orderedcolumn charts Parallel coordinate charts 1. 2. 3. Ranking Show an item’s position in an ordered list. Type of Charts Part-to-whole Show how partial elements add up to a total. 1. Stacked bar charts 2. Pie charts 3. Donut charts 4. Stacked area charts 5. Treemap charts 6. Sunburst charts
  • 6.
    Scatterplot charts Bubble charts Columnand line charts Heatmap charts 1. 2. 3. 4. Correlation Show correlation between two or more variables. Type of Charts Distribution Show how often each values occur in a dataset. 1. Histogram charts 2. Box plot charts 3. Violin charts 4. Density charts
  • 7.
    Sankey charts Gantt charts Chordcharts Network charts 1. 2. 3. 4. Flow Show movement of data between multiple states. Type of Charts Relationship Show how multiple items relate to one other. 1. Network charts 2. Venn diagrams 3. Chord charts 4. Sunburst charts
  • 8.
    Gestalt Principles of VisualPerception When it comes to identifying which elements in our visuals are signal (the information we want to communicate) and which might be noise (clutter), consider using this principles.
  • 9.
    We tend tothink of objects that are physically close together as belonging to part of a group Proximity Objects that are of similar color, shape, size, or orientation are perceived as related or belonging to part of a group Similarity We think of objects that are physically enclosed together as belonging to part of a group. Enclosure People like things to be simple and to fit in the constructs that already in their head. People tend to perceive a set of individual elements as a single, recognizable shape when they can-when parts of a whole are missing, our eyes fill in the gap. Closure
  • 10.