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More Than Pretty Pictures: A Guide to Data Visualization for Info Pros
This document serves as a guide to data visualization, emphasizing its importance for information professionals. It outlines various aspects of data visualization, including its components, types of visualizations, and strategies for effective communication of data. The document also highlights the need for professionals to continually learn and adapt to enhance their data visualization skills.
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More Than Pretty Pictures: A Guide to Data Visualization for Info Pros
- 1. More Than PrettyPictures: A Guide to Data Visualization for Info Pros Marcy Phelps Phelps Research, Inc. September 10, 2014 www.PhelpsResearch.com Twitter: @marcyphelps
- 2. DataViz for InfoPros Understanding DataViz What is it? DataViz in practice DataViz and Info Pros DataViz = Opportunity Now what? 2
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- 7. We’re drowning ininformation! 7
- 8. Time is thenew currency Data-driven decisions in real time www.PhelpsResearch.com 8
- 9. Boring numbers Insights!3,009.9 Worldwide Ethernet Semiconductor Revenue Forecast 3,424.9 ($ million) Total Ethernet 10 G Ethernet 3,734.9 3,919.2 3,973.3 4,041.6 492.2 872.3 1,284.6 1,621.4 1,947.2 2,201.7 2007 2008 2009 2010 2011 2012 9
- 10. Information becomes… Readable Logical/memorable Usable www.PhelpsResearch.com 10
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- 12. Data art vs.data visualization www.PhelpsResearch.com 12
- 13. 13 Interactive vs.static Charts/graphs Data maps Diagrams Word clouds Dashboards Images Video etc.
- 14. DATA VISUALIZATION = Visualization design + Visual analysis www.PhelpsResearch.com 14
- 15. More than prettypictures! Analyze Discover the message Communicate Share the message Monitor Track performance Plan Predict/prepare for future From: SHOW ME THE NUMBERS, BY STEPHEN FEW 15
- 16. Find Connections HealthInfoScape: http://bit.ly/1mspaSQ MIT/GE 16
- 17. ID clusters inmailing list Source: Blog.MailChimp.com 17
- 18. Investigate cause andeffect http://bit.ly/18DsuHx 18
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- 23. Monitoring progress withdashboards www.PhelpsResearch.com 23 http://bit.ly/1jn4Ai1
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- 25. DATAVIZ AND INFOPROS www.PhelpsResearch.com 25
- 26. "Prove yourself onthe field, not by talking" 26
- 27. Visual analysis process Data/View Specification View Manipulation Process & Provenance Interactive Dynamics for Visual Analysis: A taxonomy of tools that support the fluent and flexible use of visualizations, Jeffrey Heer & Ben Shneiderman, ACMQueu, February 2012, http://queue.acm.org/detail.cfm?id=2146416 www.PhelpsResearch.com 27
- 28. DataViz team Strategy Tool selection/evaluation Asking the right questions Analysis Sharing Archiving www.PhelpsResearch.com 28
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- 31. “There is asimple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.” Malcolm Gladwell The Tipping Point www.PhelpsResearch.com
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- 33. DataViz options fordeliverables Using visualizations from sources Using data from sources & creating visualizations Creating our own data & visualizations www.PhelpsResearch.com 33
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- 36. Ready-to-use graphics AmericanFactFinder http://factfinder2.census.gov Eurostat http://epp.eurostat.ec.europa.eu/portal/page/portal/eurost at/home ESRI www.esri.com www.PhelpsResearch.com 36
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- 43. What type ofgraphic? What kind of info? What’s the message? What’s the relationship? Select your graphic www.PhelpsResearch.com 43
- 44. http://bit.ly/1yp3pth 44 Selectingthe right graphic
- 45. Keep learning! ShowMe the Numbers: Designing Tables and Graphs to Enlighten, Stephen Few The Visual Display of Quantitative Information, Edward R. Tufte Say it with Charts: The Executive’s Guide to Visual Communication, Gene Zelazny Tableausoftware.com Practice!! www.PhelpsResearch.com 45
- 46. “If you areseen as someone who adds value, then you have a seat at the table.” www.PhelpsResearch.com 46