Linked in top_10

Linked in top_10

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  The Top 10 reasonsto be on Linkedin RICK TRUS, BA OCTOBER 25TH, 2016
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  #1 – Linkedinis "the" Social Media Platform for professionals Professionals use Linkedin to build and manage their identities and personal brands. Professionals create & build their personal networks on Linkedin. Source: Stonham, Mark. "Are You Clear about What the LinkedIn Value Proposition Means for You?" Linkedin. Pulse, 7 May 2014. Web. 25 Oct. 2016.
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  #2 Who isusing the platform Worldwide 450 million users Canada #2 most used site in Canada behind Facebook Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.
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  #3 Check outLinkedins' Demographics Canada 46% earning $100k-$250k 36% parents with children 48% holding a postgraduate degree This network is popular with middle- aged Canadians (GenX, 45-54 years of Age) 36% of parents with children under 18 are on Linkedin. Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.
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  #4 Why organizationsuse Linkedin? - Search Engine Reputation Management (SERM) - Increase your brand's visibility - Lead generation - Decision maker lead tracking - Targeted ads - Recruit new talent - Listing products and services Pollitt, Chad. "7 Reasons Businesses Should Use LinkedIn for Social Media Marketing." 7 Reasons Businesses Should Use LinkedIn for Social Media Marketing. Kuno Creative, 6 May 2011. Web. 25 Oct. 2016.
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  #5 – Thereare optimal times to post The peak times to post are Tuesday, Wednesday and Thursday from 7:30 am to 8:30 am, noon – 5pm to 6p Tuesdays 10 am to 11 am Kolowich, Lindsay. "The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]." The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]. Hubspot, 6 Jan. 2016. Web. 25 Oct. 2016.
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  “ ” #6 is itworth using? FOR COMPANIES Post Performance Page Reach Engagement Rate Follower Demographics How you compare FOR INDIVIDUALS Who has viewed your profile Who views your updates Network growth Long-form publications Follower segmentation Gonzalo, Frederic. "10 LinkedIn Metrics That Matter." Frederic Gonzalo. Frederic Gonzalo, 24 Sept. 2014. Web. 25 Oct. 2016.
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  #7 Analytics Tools •Company  Buffer ($99-$399 monthly)  Sprout Social ($59 - $300 monthly)  Shoutlet (paid) Individual Buffer (free - $10/month) Sprout Social ($59-$99 monthly)
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  B2B B2C
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  testimonial
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  costs
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  Getting started