Link Up with LinkedIn
FLICKR USER:
Who Am I?
Christopher Barrows
Social Media and Mobile Products Coordinator
@CBarrows
So Who Are You?
FLICKR USER: ANOTHERPHOTOGRAPH
…Your Digital Identity Matters
So, why should I be
using LinkedIn?
?
Fast Facts about LinkedIn
FLICKR USER: THATGUYFROMCCHS08
Fast Facts about LinkedIn
FLICKR USER: THATGUYFROMCCHS08
• LinkedIn is home to over 75 million
professionals.
• Over 1 million companies have a
profile on LinkedIn
LinkedIn puts YOU in the driver’s Seat
Getting Started with LinkedIn
www.linkedin.com/reg/join
Types of Accounts
What’s the right account for you?
• Basic Account (Free)
• Premium Accounts
Types of Accounts
What’s In A Basic Account?
• Request and provide recommendations
• Request up to 5 introductions at a time
• Search and view profiles of other members
• Receive unlimited InMail messages
• View 100 results per search
• Save up to 3 searches for weekly alerts
Premium Accounts
Account Types
• Business*
• Job Seeker*
• Sales Professional
• Recruiter
Premium Accounts - Job Seeker
Premium Accounts - Business Plan
Building The Perfect Profile
FLICKR USER: FORDEU
Use A Professional Looking Profile Photo
SOURCE: LINKEDIN - CHRIS BARROWS
Create A Great Profile Headline
SOURCE: LINKEDIN - LINDSEY POLLAK
10 LinkedIn Headlines That Stand Out:
http://po.st/f72Yla
Tell YOUR Story Using Summary Section
SOURCE: LINKEDIN - TED RUBIN
Share Your Skills!
SOURCE: LINKEDIN - DAVE KERPEN
Show Your Education
SOURCE: LINKEDIN - MARY ALICE BARROWS
Ask for Recommendations
SOURCE: LINKEDIN - CHRIS BARROWS
Show You Care (Volunteer Experience)
SOURCE: LINKEDIN - ALLY GREER
Share Your Portfolio of Work
SOURCE: LINKEDIN - BRIAN MURRAY
Keep Your Profile Up-To-Date
FLICKR USER: DARRONB
Utilizing The Tools LinkedIn Offers
FLICKR USER: TASHLAND
Status Updates
- By posting a link in the box, it creates a
preview below.
- Using the paper clip, you can attach an
image to your post.
LinkedIn Groups
LinkedIn Publisher
LinkedIn University and Alumni Portal
SOURCE: LINKEDIN - WILLIAM PATTERSON UNIVERSITY
LinkedIn Resources
LinkedIn for Students
• https://university.linkedin.com/linkedin-for-
students
!
LinkedIn’s YouTube Page
• https://www.youtube.com/user/LinkedIn
!
Lindsey Pollak
• http://www.lindseypollak.com/
!
#LinkedInChat
• Tuesdays at 8 p.m. EST
Building Your Brand - Beyond LinkedIn
FLICKR USER:
Personal Webpage or Blog
SOURCE:
Google + Communities
SOURCE: GOOGLE+ - SMALL BUSINESS MARKETING COMMUNITY
Twitter and Tweetchats
SOURCE: #SBIZHOUR
Suggested Tweetchats
- #SEOChat (Monday at 10 a.m. EST)
- #SBizHour (Monday at 4 p.m. EST)
- #InternPro (Monday at 9 p.m. EST)
- #JVMChat (Every other Tuesday, 1 p.m. EST)
- #BizHeroes (Tuesday at 2 p.m. EST)
- #BrandChat (Wednesday at 10 a.m. EST)
- #AdWeekChat (Thursday at 10 a.m. EST)
!
!
!
!
…but that’s just a sample
Personal Branding Tools
- Refresh.Io (https://refresh.io/)
- Helps you keep track of conversations and how you’ve
built relationships

- Riffle (Google Chrome extension)
- Easily find where connections are on social media and
beyond

- About Me (about.me)
- Don’t have time for a website? Grab you space on the web
!
- Google Alerts (alerts.google.com)
- Set up searches so you’re aware when you come up in
conversation and can engage when opportunity strikes
!
Questions?
Thank You!
Contact Me
Chris Barrows(@CBarrows)
Chris.Barrows@nyu.edu

Link-up with LinkedIn