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Module 1 Introduction to LinkedIn
The LinkedIn training module is structured into three levels: entry, mid, and advanced, focusing on maximizing LinkedIn for professional networking and sales. Each level outlines daily time commitments and activities to enhance visibility, foster connections, and leverage the platform for business opportunities. The module emphasizes the importance of personalizing profiles and the role of social networking in modern business interactions.
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Module 1 Introduction to LinkedIn
- 1. LinkedIn Training Module1 Sales 2.0 — Introduction to LinkedIn
- 2. LEVEL TIME TOMANAGE ACTIVITY BENEFITS Module 1 Entry Level Set up 30 minutes Daily 10-20 minutes Set up profile Invite those in your database to connect Become visible in the largest professional database in the world Module 2 Mid Level Setup 60 minutes Daily 20-30 minutes Invite people to join your network Join Groups Digitize your contact base Be able to quickly stay in touch with individuals or groups via LinkedIn Module 3 Advanced Level Setup 60 minutes Daily 60+ minutes Research and approach potential contacts Questions & Answers Make & receive Recommendations Share your knowledge & make introductions Get introduced to those you want to meet Build your social capital
- 3. LEVEL TIME TOMANAGE ACTIVITY BENEFITS Module 1 Entry Level Set up 30 minutes Daily 10-20 minutes Set up profile Invite those in your database to connect Become visible in the largest professional database in the world Module 2 Mid Level Set up 60 minutes Daily 20-30 minutes Invite new people to join your network Join Groups Digitize your contact base Be able to quickly stay in touch with individuals or groups via LinkedIn Module 3 Advanced Level Setup 60 minutes Daily 60+ minutes Research and approach potential contacts Questions & Answers Make & receive Recommendations Share your knowledge & make introductions Get introduced to those you want to meet Build your social capital
- 4. LEVEL TIME TOMANAGE ACTIVITY BENEFITS Module 1 Entry Level Set up 30 minutes Daily 10-20 minutes Set up profile Invite those in your database to connect Become visible in the largest professional database in the world Module 2 Mid Level Set up 60 minutes Daily 20-30 minutes Invite new people to join your network Join Groups Digitize your contact base Be able to quickly stay in touch via LinkedIn to individuals or groups Module 3 Advanced Level Set up 60 minutes Daily – 60 +minutes Research and approach potential contacts Answers/Questions Make & receive Recommendations Share your knowledge & make introductions Get introduced to those you want to meet Build your social capital
- 5. SECTION 2. Sales 2.0 How can you join the conversation? SECTION 1. Who Uses LinkedIn? Are the people you want to meet on LinkedIn? SECTION 3. Personalizing your profile account in LinkedIn (or if you already have one, how to make sure it’s optimized)
- 6. The Old WayTo Do Business
- 7. A NEW Wayof Doing Business
- 8. Average Age 41Household Income $109,703 Male 64%
- 9. JOB TITLES: C-LevelExecutives EVP/SVP Senior Management Middle Management
- 10. LinkedIn adds anew member every second!
- 11. LinkedIn has over50 million members. 50,000,000
- 12. The majority ofLinkedIn users are decision-makers or have influence in the purchase decisions at their companies. 66%
- 13. SECTION 2. Sales 2.0 What is Sales 2.0? How to use LinkedIn to meet more people who are interested in what you do Success Stories
- 14. Buyers are leveragingthe Internet and if they can’t find you, you’re not in the game.
- 15. Daily Internet SearchesAre Now Approaching Half a Billion Searches The Rapid Acceleration of Internet Use 500,000,000
- 16. Sales 2.0 Meetingthe buyer, where the buyer is.
- 17. It’s More AboutSocializing Than Selling
- 18. Social networking usestechnology to facilitate sharing, research and digitize your contact base.
- 19. Reach more peopleby utilizing your whole network.
- 20. Browse group discussions or answer questions.
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- 22. Find connections toleverage by researching people or companies.
- 23. Manage the informationthat’s publicly available about you as a professional.
- 24. Find and beintroduced to potential clients, service providers and subject experts who come recommended.
- 25. The versatility of LinkedIn. Marketing Q&A Expert Group Leader Update Frequently
- 26. The versatility of LinkedIn. Business Development Search then connect Building relationships
- 27. The versatility of LinkedIn. Sales Leads Background info Warm calls Work through connections
- 28. Promote yourself or your work Make new business or professional contacts 22% 20% 47% 67% Do you use your online profile to…
- 29. Sales 2.0 SuccessStories
- 30. Closed $250,000 worthof business by simply answering questions in LinkedIn!
- 31. “ Within thefirst week, a former client responded and we connected. Out of that came a $1 million consulting contract, just because we were able to connect and remember each other’s competencies and what each other were doing.” - Darrel Rhea
- 32. “ It enablesa small firm like Catapult to compete effectively with much larger firms like Goldman Sachs and Morgan Stanley!” - Ron Lissak
- 33. SECTION 3. Customizing your profile on LinkedIn How to personalize your profile account in LinkedIn How to invite those you know to join your network
- 34. How to setup your profile.
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- 48. Your Turn! Createor make changes to your profile.
- 49. Inviting those youknow to connect with you on LinkedIn.
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- 55. Your Turn! Invitepeople to join you on LinkedIn. (Hint – You can access existing databases such as Yahoo! or Outlook, or search for people and send an invite from their profiles.)
- 56. Congratulations You shouldnow: • Have an account on LinkedIn • Completed your profile • Selected fields for your pubic profile Invited those you know to join your network
- 57. Next Steps Answerthe 6 exit questions on what you learned in this module. Start Module 2
- 58. Test What YouHave Learned Module One Exit Questions 1. A new member joins LinkedIn every: Day Hour Minute Second 2. LinkedIn’s worldwide membership is over: 50,000,000 5,000,000 500,000 3. LinkedIn’s subscribers primarily use it for: Fun To make business connections To improve their search engine rankings To find a new job
- 59. 4. What percentageof LinkedIn users are decision-makers or have influence in the purchase decisions at their companies: 95% 66% 21% 5. For a sales person the most useful function of LinkedIn is the ability to: Gather background information on companies, competitors and new hires Learn more information about those you want to connect with by reviewing previous work experience, schooling, likes and interests, and groups they have joined Use all 3 tiers of your network to meet new prospects All of the above 6. The most popular social networking tool for business people is: Twitter LinkedIn Facebook Plaxo Test What You Have Learned
- 60. Answers to Module1 Answer to question 1 – #4. LinkedIn adds a new member every second. Answer to question 2 - #1. LinkedIn’s membership is over 50,000,000 and is the 37th* most popular site in the world. (Alexa research) Answer to question 3 - #2. LinkedIn is primarily used for making and nurturing business connections. Answer to question 4 – #2. 66% of LinkedIn users are decision-makers or have influence in the purchase decisions at their companies. Answer to question 5 - #4. All of the above! Answer to question 6 – #2. LinkedIn
Editor's Notes
- #7 www.gettyimages.com/detail/AA027281/Photodisc
- #8 While it is easy to sign up for a LinkedIn account, few people realize that their LinkedIn account can open doors to new business partnerships, potentials clients, and a wealth of information to aid in building a business. Although it is not exactly rocket science, establishing strong relationships in LinkedIn is quickly replacing lunch meetings and cold calls. And, the reason why is simple. You can easily meet and introduce yourself to a host of interesting and interested business contacts all within a few minutes. More importantly, you gain exposure to many other business owners and clients from across the street as well as across the world!
- #9 Who is using LinkedIn?
- #32 http://blog.linkedin.com/2008/10/09/reconnecting-wi/
- #33 http://blog.linkedin.com/2008/10/16/how-linkedin-he/ Ron Lissak, managing partner at Catapult Advisors told me in an interview (see below) how he uses LinkedIn to equalize the differences between a smaller firm like Catapult and the much larger firms he’d worked for in his past. In the video interview below, Ron talks about LinkedIn as a research tool and its ability to unearth hidden connections through the power of common contacts.