Linked in top 10 List

Linked in top 10 List

• 1.
  The Top 10 reasonsto be on Linkedin RICK TRUS OCTOBER 25TH, 2016
• 2.
  #1 – Linkedinis "the" Social Media Platform for professionals Professionals use Linkedin to build and manage their identities and personal brands. Professionals create & build their personal networks on Linkedin. Source: Stonham, Mark. "Are You Clear about What the LinkedIn Value Proposition Means for You?" Linkedin. Pulse, 7 May 2014. Web. 25 Oct. 2016.
• 3.
  #2 Who isusing the platform Worldwide 450 million users Canada #2 most used site in Canada behind Facebook Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.
• 4.
  #3 Check outLinkedIns' Demographics Canada 46% earning $100k-$250k 36% parents with children 48% holding a postgraduate degree Age groups This network is popular with middle- aged Canadians (GenX, 45-54 years of Age) Source: McKinnon, Melody. "2015 Canadian Social Media Usage Statistics." Canadians Internet Business. Canadians Internet Business, 02 Aug. 2016. Web. 25 Oct. 2016.
• 5.
  #4 Why organizationsuse LinkedIn? - Search Engine Reputation Management (SERM) - Increase your brand's visibility - Lead generation - Decision maker lead tracking - Targeted ads - Recruit new talent - Listing products and services Pollitt, Chad. "7 Reasons Businesses Should Use LinkedIn for Social Media Marketing." 7 Reasons Businesses Should Use LinkedIn for Social Media Marketing. Kuno Creative, 6 May 2011. Web. 25 Oct. 2016.
• 6.
  #5 – Thereare optimal times to post The peak times to post are: Tuesday, Wednesday and Thursday from 7:30 am to 8:30 am, And noon – 5pm to 6p Tuesdays 10 am to 11 am Kolowich, Lindsay. "The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]." The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]. Hubspot, 6 Jan. 2016. Web. 25 Oct. 2016.
• 7.
  “ ” #6 Why isit worth using? For the analytics and metrics. metrics. FOR COMPANIES Post Performance Page Reach Engagement Rate Follower Demographics How you compare FOR INDIVIDUALS Who has viewed your profile Who views your updates Network growth Long-form publications Follower segmentation Gonzalo, Frederic. "10 LinkedIn Metrics That Matter." Frederic Gonzalo. Frederic Gonzalo, 24 Sept. 2014. Web. 25 Oct. 2016.
• 8.
  #7 Analytics Tools •Company  Buffer ($99-$399 monthly)  Sprout Social ($59 - $300 monthly)  Shoutlet (paid) Individual Buffer (free - $10/month) Sprout Social ($59-$99 monthly)
• 9.
  #8 B2B Vs.B2C B2B  LinkedIn is focused on business to busienss  A professional network for businesses and business professionals  Brand management for businesses B2C  There are few consumers on LinkedIn  There is no consumer advertising
• 10.
  #9 - Testimonials TheCoca-Cola Company is one of the companies who has benefitted from using Linkedin. One of the benefits of the platform is for referrals and testimonials to be included by verified members. The CocaCola Company
• 11.
  #10 – thelow costs Business Plan The low cost is only $59.99 / month The amount of time required is a couple house a week so there are costs involving time The benefits outweigh the costs by far
• 12.
  Getting started So nowthat you know it's a good reason to be on the LinkedIn Platform