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LinkedIn features guide
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- 2. WHAT IS LINKEDIN?LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 65 million registered users, spanning more than 200 countries and territories worldwide. - Wikipedia
- 3. WHY USE LINKEDIN?Over 65 million members Powerful business network Access to people Members from different sectors Establish and take control of your professional identity Strengthen your network overtime & maintain relations with your network
- 4. USING LINKEDIN FORBUSINESS Find business clients, potential partners etc.. Increase the visibility of your brand/company Increase credibility – position yourself as an expert Increase reputation & make long lasting referrals Competitors research Use as a blog/website promotion tool Recommend employees Recruit people Event promotion
- 5. WHAT YOU SHOULDDO? Choose your LinkedIn connections and content carefully Use keywords for better ranking Participate/Join in groups Review incoming messages and reply Post question and respond to others Follow companies Create Events and update your connections
- 6. POSTS AND UPDATESEvents updates Jobs descriptions Tweets Advices/Suggestions Sharing interesting stuff Blog posts ………… Questions & quotations
- 7. BECOME EXPERT Offerexpertise through Q & A Share useful and informative content Launch polls Join the discussions
- 8. GROUP ETIQUETTES Startyour own group Listen to the conversations Post Comments Attract high profile people to your network
- 9. EXPAND NETWORK Monitoryour network status Connect to people in groups Add contacts tool Search like minded professionals Join people on other networks
- 10. LEVERAGING LINKEDIN Recruitmentand Job offer
- 11. LEVERAGING LINKEDIN Market& company research
- 12. LEVERAGING LINKEDIN Finding/Seekinginformation about candidates
- 13. LEVERAGING LINKEDIN Sharingcompany insights & achievements
- 14. LEVERAGING LINKEDIN Blogpromotion
- 15. PLAYING WITH TOOLS& APPLICATIONS Integrate Slideshare PPT and docs Share your tweets after integrating Twitter Integrate your Wordpress blog Add your Amazon recommended reading list Connect your files with Box.net and more…
- 16. RECOMMENDATIONS Used byLinkedIn search Boost employee morale Build your brand and reputation Connect with your customers and partners Helps you hire and get hired
- 17. FEATURES OF LINKEDIN1. Company Profile
- 18. FEATURES OF LINKEDIN2. Individual Profile
- 19. FEATURES OF LINKEDIN3. Status Updates
- 20. FEATURES OF LINKEDIN4. Recommendation
- 21. FEATURES OF LINKEDIN5. Groups
- 22. FEATURES OF LINKEDIN6. Applications (Slideshare, Twitter, Blog feed, Polls etc.)
- 23. FEATURES OF LINKEDIN7. Events
- 24. FEATURES OF LINKEDIN8. Recruitment
- 25. FEATURES OF LINKEDIN9. Answers
- 26. GETTING STARTED Createyour free account
- 27. GETTING STARTED Fillthe complete information
- 28. GETTING STARTED Addconnections
- 29. GETTING STARTED Askfor recommendations
- 30. GETTING STARTED Addapplication (Twitter, Sildeshare and Wordpress etc..)
- 31. GETTING STARTED Joinrelevant groups
- 32. GETTING STARTED Blogsafter employees’ exit
- 33. GETTING STARTED Addemployees
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- 36. GETTING EVENT PROMOTEDList Industry Events
- 37. GETTING EVENT PROMOTEDInvite connections
- 38. GETTING EVENT PROMOTEDIt can help your process registration and payments
- 39. LINKEDIN MARKETING STRATEGIESBrand visibility
- 40. LINKEDIN MARKETING STRATEGIESDirect & Indirect sales
- 41. LINKEDIN MARKETING STRATEGIESImplementing SEO
- 42. LINKEDIN MARKETING STRATEGIESMarket Research
- 43. LINKEDIN MARKETING STRATEGIESAdvertisement Potentials
- 44. LINKEDIN MARKETING STRATEGIESRecruitment and Job listings
- 45. LINKEDIN MARKETING STRATEGIESBusiness Development
- 46. THINGS TO DOFollow employees’ code of conduct Fill the complete company and profile info. Help people by answering their queries Invite people you know (only) Share useful new articles Share content with other networks
- 47. DON’T TRY THESE….Don’t advertise on discussions & groups Don’t be a spammer otherwise you might end up being banned Don’t put incorrect profile information Don’t clutter your profile with Apps Avoid annoying messages
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