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The Language of LinkedIn
The document discusses how to effectively use LinkedIn for business purposes. It recommends setting up a complete profile, connecting with colleagues, participating in groups, and answering questions daily to build expertise. The document also provides tips on how to use LinkedIn features like events and applications to grow your business, find partners and clients, and increase your online presence and brand visibility.
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The Language of LinkedIn
- 1. The Language ofLinkedIn & How to Drive Business Using LinkedInErin Blaskiewww.erinblaskie.com@ErinBlaskie (Twitter)http://ca.linkedin.com/in/bsetc
- 2. What You’d FindOut About Me From My LinkedIn ProfileI own a company called Business Services, ETC (aka BSETC) which provides outsourcing services to companies around the world.I worked at Willis College, TRM Technologies and Club Assist before becoming an entrepreneur.You could see who makes up my 500+ network.You could join groups that I find relevant and interesting.You could view recommendations from colleagues.
- 3. About This SessionIntroduceyou to LinkedIn: what you need to do to setup an effective profile.Introduce you to the regular activities you should be doing in LinkedIn to really strengthen your presence.Introduce you to some of the ways that you can use LinkedIn to grow your business, gain publicity and generate visibility for your company.
- 4. Show of Hands- LinkedIn SurveyHow many of you have used LinkedIn before for business use?How many of you use LinkedIn right now to generate business, leads, joint venture partners or general visibility?What has been the biggest area of resistance for you in adding LinkedIn to your business marketing practices?For those of you using LinkedIn, what do you most often use it for?
- 5. The LinkedIn LandscapeLinkedInis growing by a new member approximately every second.Half of the members are in the US, 11 million are in Europe and 3 million are in India.The site uses a “gated access approach” which means you need to know the connection or have their e-mail in order to gain access.
- 6. The LinkedIn LandscapeMostpeople are using it to find jobs, people and business opportunities.Employers can list jobs and search for potential candidates.Job seekers can review the profile of hiring managers.Users can post their own photos and view other photos to aid in identification.
- 7. LinkedIn’s Primary FeaturesMemberProfiles aka ContactsCompaniesLinkedIn AnswersLinkedIn GroupsLinkedIn Polls (alpha)Jobs
- 8.
- 9. Getting Started onLinkedInCreate your free account on LinkedInFollow prompts to create your professional profileSearch for your friends based on your e-mail contact listsLinkedIn will suggest people you might know - feel free to add themSend invitations to your friends and colleaguesGo into your profile and fill it out to completion - the percentage complete will help
- 10. Important Profile UpdateMakesure to set your Public Profile URL to make linking to your profile easier.
- 11. Other Tips forYour ProfileAdd the e-mail address you use for your account to your last name. Example: Blaskie (erin.blaskie@bsetc.ca)Gather recommendations from family, friends and colleagues.Use lots of great keywords to sell yourself. LinkedIn is an advertisement for YOU so sell it!
- 12. Five Things toDo Daily (15 Mins)Check your pending invitations - accept / denySee if any new contacts of yours are on LIReview incoming messages and replyPost one question or answer a questionParticipate / join in one LI group
- 13. Pending Invitations -2 Mins
- 14. Check for NewConnections - 5 Mins
- 15. Review Incoming Messages- 2-4 Mins
- 16. Post or Answera Question - 5 Mins
- 17. Participate In /Join a Group - 4 Mins
- 18. Ways to GrowYour BusinessUse the search function to find business partners or ideal clients
- 19. Ways to GrowYour PresenceAnswer questions in LinkedIn AnswersWill expose you and your account to many new usersWill allow you to position yourself as an expertWill give you the opportunity to follow-up with the question asker to offer additional supportYou could answer one question per day or a few questions per week
- 20. Building Your BusinessAskstrategic questions in LinkedIn AnswersDo your market research here - ask people their opinions on products, services or your industryUse the questions to expose other things you are doing - example: “I’m working on a Build Your Own Widget workshop and I want to know, what would you like to learn about if you were attending?”
- 21. Ways to GrowYour PresenceJoin relevant groups and participate in themChoose 2-3 groups that are aligned with your company or industry and become activeChoose a group that contains people in your target market but don’t hard sell to themEducate gently, provide resources where it feels like it fits and be an expert for the group
- 22. Ways to GrowYour PresenceCreate your own groupIf you can’t find a relevant group, create one!You’ll gain exposure for the group and for your profileCreate lots of value within your group - make people want to join and invite their colleaguesProvide LinkedIn only discounts or promotions for your group
- 23. Ways to GrowYour Presence LinkedIn EventsWhether running virtual or in-person workshops, use LinkedIn’s events to promote your eventCreate event and update your connectionsUse the status update section to let people know that you’ve created a LinkedIn eventLinkedIn can even help you process registration and payments
- 24. Ways to GrowYour BusinessIntroduce your colleaguesLinkedIn runs on the principle of making new connections - connect two colleagues you feel may be a good fitConnecting people will keep you top of mind for those individuals when you are looking for a connection of your own
- 25. LinkedIn ApplicationsLinkedIn hasintroduced applicationsBring in your blog as an RSS feedAdd your Amazon recommended reading listBring in your Tweets to your status update areaBring in your presentations from Slideshare.netConnect your travel with My TravelConnect your files with Box.netAnd more…
- 26. Mobile Apps &IntegrationLinkedIn can connect to Outlook to auto-find LinkedIn connectionsLinkedIn has an iPhone, a Blackberry and a Palm applicationLinkedIn also has a browser toolbar that you can install to any browserConnects to Lotus Notes as well
- 27. Engage With MeSo That I May Engage With You@ErinBlaskie on Twitterwww.erinblaskie.com and www.bsetc.comerin@erinblaskie.com