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Uploaded byJay Massey
Using LinkedIn for Business Development
The document provides tips for optimizing and using LinkedIn effectively for business networking, including setting up a complete profile, connecting with others, and engaging through recommendations and group participation. It emphasizes the importance of a professional photo, updating employment history, and utilizing keyword-rich summaries for better visibility. Users are encouraged to actively participate in discussions and share job opportunities to enhance their professional presence.
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Using LinkedIn for Business Development
- 1. tips for gettingthe most out of your LinkedIn profile for Business P. Jay Massey LinkedIn.com / in / CocoDesign Using
- 2. Introductions Who amI? Jay Massey Founder / CVO Coco Design Established 1994 Duties - internet marketing strategy and enterprise development
- 3. What to expecttoday Setting up LinkedIn (properly) Basic LinkedIn Tips Optimizing your LinkedIn profile Engaging others on LinkedIn
- 4. LinkedIn.com by definition…LinkedIn is a business-oriented “social networking” site. Launched in May 2003 and is mainly used for professional networking . LinkedIn currently has more than 60 million registered users, spanning more than 200 countries and territories worldwide.
- 5. Why LinkedIn? I’mon Facebook Professional vs. Social Prospective clients Prospective employers Reputation management
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- 8. Getting Started –Sign Up It’s mostly FREE!
- 9. Basic LinkedInTips
- 10. Edit your profile Include a photo “avatar” Add previous jobs Add education Seek recommendations Grow your connections
- 11. Edit your profile Profile Completeness
- 12. Build your networkof connections Invite all business contacts, clients, vendors, etc. BE CAREFUL - make sure you know your invitees Remind them how they know you – customize your note
- 13. Build your networkof connections If you invite too many people that you do not personally know and they say they don’t know you… … you will be marked as a spammer You will then need to know everyone’s email address for future invitations
- 14. Network statistics Sixdegrees of Kevin Bacon…
- 15. Optimizing Your LinkedInProfile
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- 17. Customize web linksChange the default “My Website”, “My Company” and “My Blog” to OTHER Google currently follows LinkedIn website links
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- 19. Optimize your Profile SummaryLike website search optimization (SEO) Keyword-rich sentences Google can see it and LinkedIn’s own search can see it
- 20. Post regular statusupdates Let your network know what is going on in your life or at work Creates dialog opportunities
- 21. Seek meaningful recommendationsRequest recommendations from colleagues, clients, supervisors, etc. Don’t wait! It is easier to get a recommendation WHILE you are employed. Return the favor it appropriate
- 22. Add-on applications LinkedInApplications enable you to enrich your profile and share / collaborate with your network Applications are added to your homepage and profile so you can control who gets access to what information
- 23. Engaging Others onLinkedIn
- 24. Write a RecommendationWhat better way to build good will than to help another person build their profile? If you enjoyed THIS presentation, feel free…
- 25. Use Groups toexpand your network LinkedIn Groups can help you stay informed and keep in touch with people that share your interests. Groups have targeting discussion forums Helps grow your connections
- 26. LinkedIn Answers Answersomeone’s question Later, ask some questions or a simple poll
- 27. Forward someone aJob posting LinkedIn has a great jobs board Post job opportunities Look for a new job Forward job ops to a connection
- 28. LinkedIn tips quicksummary Sign Up – LinkedIn.com Add a photo avatar Update current & past employment history Update education Seek recommendations Grow connections Customize web links Add Twitter links Customize profile URL Optimize your profile Add keyword-rich Profile Summary Post regular status updates Engage with connections Recommend others Join groups Answer & ask questions Add relevant apps
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- 30. Thank you verymuch LinkedIn.com/in/CocoDesign SlideShare.com/CocoDesign Facebook.com/CocoDesign Twitter.com/CocoDesign [email_address]