Using LinkedIn for business development

Using LinkedIn for Business Development
Search and Staffing Firms

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 3
What we’re looking to achieve

LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
100M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
15M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
300M+ Members
worldwide
+2 New members per second
186M Monthly unique visitors
4M+
CHINA

The Social Web
6
Social networking has
changed the behavior of
online users.
Changes the way users
- Process information
- Make buying decisions
- Look for employment
People expect information to be
relevant and personalised.

What is Social Recruiting?
Social Recruiting is building a community of
relevant followers who you can market to and in
turn leverage their networks for business success

LinkedIn allows agencies to generate value for
their clients in multiple ways
9
Proactive
Sourcing
300M+ Professionals
on LinkedIn
Ideal Placements
for Your Clients
• LinkedIn Jobs
• Recruitment Media
• LinkedIn Career Page
• Recruiter &
Talent Pipeline
• Client
Mapping
Automatic
Sourcing

Build
Build your brand with
Clients, Candidates
and potential
Consultants
Recruit
Do what you do best!
Engage
Engage with them to
position yourselves
front of mind and as a
thought leader

The best recruiters act like
marketers…
13

Build Your Brand
 Why do you exist?
 How are you different?
 What is your unique selling proposition?
 How do you communicate what your consultants
do?
 What are your values?
1

Identity: build personal, professional brand
Skills & Expertise
Thought
Leading
Updates
Summary and
Experience
Your visual
identity and
headline
Groups &
Associations
Recommendations
1.Photo
2.Headline
3.Updates
4.Summary

Build1
 Build the foundations.
 Position your brand across employees and your
company.
 Rich media gets 100% more engagement.

Build1
 Build landing
pages.
 Build conversion
points.
 Make it uniform
and unified.

More applicants on LinkedIn find jobs through
automated recommendations than search
Relevance is key to engagement
Personalised jobs add relevance to your branding throughout LinkedIn
Amazon
Sr. Java Engineer
Java Engineer
JOBS YOU MAY BE INTERESTED IN
XYZ Company Itecopeople
Bank of America
.NET Developer
.NET Developer
20
XYZ Company
Product Marketing Manager
Gap Inc.
Product Marketing Director

Followers
Followers
Time

Social Media/
Recruitment
Followers
600K
Impressions
WWU
Followers
Time

Engage2
99% of advertising doesn’t sell much of
anything
 What is your message?
 Who needs to see your message?
 How will they see it?
 What is your objective?
 What are your consultants going to do?

 Your followers, fans, members,
connections will see your content.
 They may spread this further
through social amplification if the
content is relevant and engaging.
 To reach a wider audience, or to
push your message out at scale
quickly consider advertising.
Organic
Earned
Paid
Posting Status updates to engage your
followers…

Followers
Followers
1. Placements
2. Employees
3. Clients

• Add your company logo
• Add an engaging
creative that represents
your business
• Post relevant content to
engage your company
followers
• Encourage your
consultants to share
that content with their
networks
What do candidates/clients/followers see when
they research your company…
28
Your ideal passive candidate
James Davis
500+
Connections
2nd
Passive Candidate
As seen by:

A careers page to generate more followers and
engage more effectively…
Promoting on employee profiles
can increase Career Page
visitors by up to 66%
29
Careers at
Your Company Page
Itecopeople
.NET Developer
Structural Engineer
Senior .NET Developer
Senior Project Manager
Senior Structural Engineer
Join the team that is transforming the future.
Get the inside scoop on our job opportunities, culture and people.
ItecopeoplePeople at
ItecopeopleJobs at
• Larger, more creative
branding
• Post engaging video content
• Host your companies jobs
• Use branding tools to drive
traffic to your careers page
• Different experience for both
candidates and clients

LinkedIn.com and LinkedIn RPS
Build
your brand
Get
news
Make
connections
Conduct
research
Stay
connected
Post
jobs
Source
candidates
Send
InMail
Join
Groups
Manage candidate
profiles
Collaborate with
your team
Organize
profiles
Endorse
people

806 followers
806 followers
Veteran MobileTop Performer
Find and Engage the world’s best passive talent
Expand your reach to
Access the full network
Added to project
Met her. Ready to move in 6 months. Follow up in Oct.
Telecoms Engineer
Telecoms Engineer
Megan Jain
at Acme Systems
London Area I Internet I via Networking
Telecoms Engineer
33
Engage candidates
directly with InMail
Manage your pipeline
of talent

Using LinkedIn for business development

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