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Better Twitch Broadcasting through Rapid Prototyping & Human Centered Design
The document discusses the rise of livestreaming, particularly through platforms like Twitch, which has become a major player in the gaming and esports industries with over 100 million active users and various brand partnerships. It identifies barriers to entry for new streamers and brands, emphasizing the need for accessible hardware and software solutions to enhance engagement. A prototype of a dedicated broadcast controller was developed to address these pain points, enabling easier streaming and greater community involvement.
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Introduction to human-centered design principles for enhancing Twitch broadcasting and user engagement. Overview of Twitch's 100 million users and its significant role in mainstream livestreaming, with high viewer engagement.
Brands recognizing the value of livestreaming to enhance marketing strategies and drive business growth.
Exploration of difficulties faced by streamers, highlighting the need for education and simplified hardware.
Three main opportunities in streaming: education, software, and hardware, leading to the development of helpful tools.
Description of the rapid prototyping process for a new broadcast controller designed to assist entry-level streamers.
Concept for future versions of the broadcasting controller and additional innovative prototypes for various applications.
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Better Twitch Broadcasting through Rapid Prototyping & Human Centered Design
- 1. HUMAN CENTERED DESIGNBetter Twitch broadcastingthrough rapid prototyping
- 2. LIVESTREAMING IS BECOMING MAINSTREAM. •Players are now both the producers and the consumers of video content, creating new challenges and opportunities for publishers and brands. • The eSports industry is turning gaming into a lucrative spectator sport; over 200 million viewers in 2014 with over 3.7 billion hours watched. • The rise of Youtube Gaming, Periscope, and the $970m acquisition of Twitch show both the potential and popularity of streaming in the gaming community.
- 3. TWITCH HAS CHANGED THE GAME. 100million active users currently 11 million broadcasts per month Twitch accounts for more than 43% of all live video-streaming traffic by volume. Over 400 unique games broadcasted regularly
- 4.
- 5. AND PEOPLE ARE TUNINGIN. •Twitch reaches over 32 million users monthly. •Over 16 billion minutes of content is consumed per month on Twitch’s website. •58% of Twitch users spend more than 20 hours a week watching videos on its site.
- 6. BRANDS AND PUBLISHERS ARE STARTING TOSEE THE VALUE.
- 7. SOME BRANDS HAVE ALREADYLEVERAGED LIVE STREAMING. • Red Bull Twitch ’n Ride - the Redbull Twitch channel has 65,000+ followers • Old Spice Nature Man - this Twitch campaign alone earned Old Spice over 32,000 followers • Coca-Cola - partnering with League of Legends • Snickers - partnering with Twitch for their “You’re not You” campaign
- 8. SO HOW DOWE DRIVE BUSINESS GROWTH? And increase customer lifetime value through broadcasting…
- 9.
- 10. AND FOUND PAIN POINTSIN STREAMING. • Streamers need to focus wholly on engaging their audience in order to become/remain relevant. • Entry-level streamers and brands are not familiar with how overlays and advertisements work on their channel(s) – many are discouraged from participating due to the learning curve. • Xbox One controllers are being repurposed to control professional streams due to a lack of options.
- 11. WE ASKED A PROGAMER. Twitch user bifuteki, (17.5k+ followers) “I’ve always said that if someone would make a product which is basically a capture-all, do-all thing that can make life easier for people, it would be so much easier for me or someone who doesn’t want to go out there and spend so much money buying a mixer and a capture card and all this stuff, it’ll be great.”
- 12. INSIGHT APPROACHING! Streaming hardware andsoftware requirements require multiple third party components and a strong knowledge of the platforms – creating a barrier for entry level players and brands to livestream, both physically and mentally. Making streaming easier for entry level players and brands would increase engagement in the community and ultimately drive customer lifetime value.
- 13.
- 14. AND PULLED THE TRIGGERON ONE. Entry-level streamers and brands would benefit from a lightweight, dedicated broadcast controller that allows them to quickly toggle the stream on/off, start recording, and toggle between overlays while utilizing LEDs as feedback to the user on what the hardware is doing at any given time.
- 15. OUR APPROACH.We used ourproficiencies as experience designers to design and develop around existing streamer and brand pain points through rapid prototyping.
- 16. DIGITAL SURGEONS & RAPIDPROTOTYPING. Rapid prototyping is an initial or preliminary version from which other forms are developed. This provides you with insight into the functionality of your design and any changes needed in order to make your work a pleasure to use. In other words…
- 17. WE FAIL FAST,EARLY, AND INEXPENSIVELY IN ORDER TO ARRIVE AT HUMAN CENTERED SOLUTIONS.
- 18. “GREAT DESIGN ALLOWSPEOPLE TO ACCOMPLISH THE SAME GOALS IN THE LEAST AMOUNT OF MOVES.” DAN SAFFER Author of Microinteractions: Designing with Details
- 19.
- 20.
- 21. • Dremel tool •Soldering iron/solder • 18 gauge wire • Wire cutters/strippers • .22” acrylic sheet • Utility knife • Blow torch • Momentary switches • LED lights • Micro-controller • Eye protection WE GATHERED THE RIGHT TOOLS.
- 22. WE REPROGRAMMED MICRO-CONTROLLERS. Reprogramming ourmakeymakey micro-controller to control a PC.
- 23. WE SPARKED OUR BLOW TORCH.A.22” thick sheet of acrylic was heated linearly in order to soften it enough to bend a desired form.
- 24. WE GAVE IT AFORMThe acrylic sheet was bent in order to give the controller a ‘leg’ to stand on. Elevation was also important in order to contain the “brains.”
- 25. WE MADE A MESSHoleswere carefully plotted and drilled out to make room for momentary switches and LEDs.
- 26. WE GAVE IT INPUTS.Momentaryswitches were mounted in order to control streaming software with the ‘push of a button.’
- 27. WE SOLDERED.The momentary switcheswere properly configured and soldered to the micro-controller.
- 28. WE MADE IT OURS.Brandingelements were added to the prototype.
- 29. AND WE DELIVERED VERSION 1.0 Afully-functional working prototype featuring two primary momentary switches (buttons) and four auxiliary switches. The prototype successfully controls Twitch broadcasts through the OBS software.
- 30. V1.0 BY THENUMBERS 4 20 38 11Days Happy StreamersConcept Sketches Conversation Topics
- 31. WHAT V2.0 COULD LOOKLIKE: Research Topics: • A deep dive into the content creation process • Console gamers Features: • Integrated audio capture card • Integrated video capture card • Integrated wifi receiver • iOS companion application • 3D rendered/printed form • Custom momentary switches • Polished design/form USER TESTING bifuteki fragabrag thesteamco
- 32. WHAT ELSE AREWE PROTOTYPING? • Innovative ways for food brands to deliver trial and experiential tasting • Crowd funded non-profit for NASA • Immersive product demonstration through virtual reality • ‘Snappable’ Xbox One companion application for use with connected wearables • Table-top Augmented Reality spectator mode for Counter-Strike: Global Offensive
- 33. What can DigitalSurgeons prototype for your next big innovation? LET’S TALK