Step 1 Prepare a
Test Plan
Step 2 Recruit
Users
Step 3 Test!
Step 4 Debrief &
Analyze
Step 5 Make
Changes
Usability Testing &
You
University of Illinois Web Conference
April 30, 2015
Melinda Miller
Director of User Experience &
Research at Pixo
@MelindaMiller
Cate Kompare
User Experience Designer at Pixo
@CateKompare
Usability Testing
Popup Lab
What is UX?
What is usability testing?
What is it not?
• Not about what people “like”
• Not a focus group
• Not QA
• Not the only UX activity
• Quantitative
• Not testing our users!
Why do it?
Let’s do a usability
test!
Debrief
Steps:
1 Prepare a Test Plan
2 Recruit Users
3 Test!
4 Debrief & Analyze
5 Make Changes
Step 1 Prepare a Test Plan
Test when? 1STEP
Test where? 1STEP
Test what? 1STEP
Low-fidelity design 1STEP
High-fidelity design 1STEP
Script 1STEP
Scenarios 1STEP
Tasks
• Write open-ended questions
• Avoid jargon
• Synonyms
• Do not ask for opinions or speculate about the future —
observing actual behavior is more meaningful
• Conversational
• Unambiguous
• Give enough info & context for success
1STEP
What tasks? 1STEP
Step 2 Recruit Users
Pro-tips:
• Incentivize
• Let people know how they are helping
• Tailor your approach to your users
• Meet users where they are
• If all else fails, there are recruitment agencies out
there…
2STEP
Lunchtime Testing 2STEP
Step 3 Test!
What you’ll need 3STEP
What it wouldn’t hurt
to have:
• Recording software
• Snacks & drinks
3STEP
Facilitator 3STEP
Thinking out loud 3STEP
Facilitator’s Phrases
• What are you looking at right now?
• Can you tell me more about…?
• What did you think would happen when…?
• What would you do if I wasn’t here?
• This is very helpful.
3STEP
Staying on track 3STEP
Observers 3STEP
Observers 3STEP
Observers 3STEP
Observers 3STEP
Observers 3STEP
Mobile Testing 3STEP
Remote Testing 3STEP
UsabilityHub 3STEP
And there’s more 3STEP
Step 4 Debrief & Analyze
Use the Rubric 4STEP
Triage 4STEP
Step 5 Make Changes
Something is better than
nothing
5STEP
But what about…
Cloze Test
If you want to __________ out whether
your site __________ understand your
content, you __________ test it with them.
Readability Score
Card Sorting
Interviews & Ethnographic
Observation
Surveys
Analytics
Go forth and test!
usabilitypopuplab.com
www.meetup.com/
uxchambana/

Usability Testing & You