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Agile DC Meetup Presentation - Agile UX
The document discusses how to implement Lean UX and Agile development methodologies together. It introduces Lean UX, which focuses on rapid iteration, continuous testing, and aligning UX work with business goals. The key is holding regular design studios with stakeholders to align on goals, sketch ideas, and debate design directions early. This allows for rapidly iterating prototypes to test continuously with users. Following these Lean UX secrets enables delivering great experiences through Agile development.
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Agile DC Meetup Presentation - Agile UX
- 1. Making Lean UX+ Agile Work for Enterprise & Startups John Whalen, Ph.D. Principal, Strategy & User Experience Brilliant Experience jw@brilliantexperience.com
- 2. Agenda ‣ Introduce BrilliantExperience ‣ Major Development Methodologies & UX ‣ Introducing Lean UX ‣ Pairing Agile + Lean UX ‣ Agile + Lean UX Secrets (and Secret Weapon) ‣ Review & Questions
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- 4. Research Stakeholder Interviews Field Research CompetitorReviews Expert Reviews Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding
- 5. Fast Facts ‣ Boutiqueuser experience consultancy ‣ Founded 2011 ‣ Founders 19+ years experience in the field ‣ Approximately 1/2 clients large enterprise, 1/2 funded startups ‣ Self-funded, profitable since inception ‣ Annual revenue doubling since founding
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- 9. We find thatmany clients: ! - Know they’ve got a market for a product - Have limited UX/design capabilities - Were developing a suboptimal experience - Need to move faster, (not slower) while introducing UX
- 10. How do we“cross the chasm” for User Experience Design and Research Great Experience, Delivered with Agile Insert Magical Process Here
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- 14. To help youunderstand what “this” is, let’s play: ‘Name that Methodology’
- 15. 1 2 34 Empathize with the audience you are designing for Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test
- 16. 1 2 34 Empathize with the audience you are designing for Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test Design Thinking
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- 21. 1 23 User Stories Design &Develop Feedbac k
- 22. 1 23 User Stories Design &Develop Feedbac k Agile
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- 28. 1. Must balancebusiness & user
- 29. 2. Iteration improvesthe product
- 30. A few othernotes
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- 33. Number of deathsresulting from lack of spec document 0
- 34. Pairing Agile +Lean UX
- 35. Fundamental Steps Ultimately statedas hypotheses, team works collaboratively to create Assumptions, Hypotheses, Outcomes, Personas, and Features. Declare Assumptions use rgr oup Prioritized hypotheses, personas, and features are used by the collaborative team to create the smallest thing possible to test the hypotheses. Create an MVP mo nito r The sooner you can find which features are worth investing in, the sooner you can focus your limited resources on the best solutions to your business problems. Run an Experiment ligh tbul b Test weekly, either out in the real world with consumers or in your lab. Feedback & Research USE RS
- 36. How it Works 2-WeekSprint 2-Week Sprint 2-Week Sprint Iteration Planning MeetingSketching & Ideation Theme
- 37. Working UX intoan Agile flow
- 38. Working UX intoan Agile flow
- 39. That’s all swellJohn, but are those secrets to LeanUX for agile?
- 40. Lean UX +Agile Secrets & Secret Weapon: Design Studio
- 41. Getting strategy righthelps to properly frame all the subsequent rapid design work.
- 42. Strategy Session /Design Studio Get internal focus on what matters and prioritize business goals. Prioritize your audiences, define them and the scenarios in which they would use your product. Brainstorm ways to satisfy 1 & 2. IdeationAudience Needs Business Needs Flesh out best ideas. Get stakeholders on board with conceptual model. Sketching 1 2 3 4
- 43. CEO: I knowyou had an agenda, but let’s just sketch our ideas anyway...
- 44. Warm Up: ElevatorPitch For who ______ is a that Unlike UXPA (target customer), (customer need), (market category) (one key benefit). (competition), (unique differentiator). idea need benefit
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- 46. Business Goals for:______________ ‣ Write down business goals independently ‣ Prioritize through collaborative discussion ‣ Examples: - Make us all rich! Ka ching! - Totally wow users! - Create (opportunity) that provides great value to customers. - Drive (user behavior) by (strategic design goal). text text text
- 47. Business Goals &Alignment
- 48. LeanUX Secret 1: Getthe stakeholders aligned on prioritized business goals.
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- 51. LeanUX Secret 2: Prioritizepersonas.
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- 54. No detailed personaexercise. This is LeanUX! No detailed persona exercise. This is LeanUX!
- 55. LeanUX Secret 3: Sketchpersonas, don’t over think them.
- 56. Scenarios & ExperienceMapping
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- 58. LeanUX Secret 4: Focuson the experience journey.
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- 60. The Sketching Process Quantityover visual quality. The more ideas the better. Sell your concept to the group. Using prioritized user scenarios and business needs. CritiquePresentIdeate Creatively based on feedback. Refine 1 2 3 4
- 62. LeanUX Secret 5: Debatedesign direction alternatives early in the process.
- 63. • Agreed&upon&conceptual& direc0on& • Include&wall&with&pictures& • Liked&that&this&would&vary& between&user’s&stated& interests&and&related&things& (think&Pandora)& • Like&the&faces.&&Need&to& include&way&to&acknowledge& new&members& • Need&to&emphasize&who&has& viewed&your&profile,&or&liked& your&content&
- 64. LeanUX Secret 6: Developconceptual model with stakeholders, not the design.
- 65. Iteration & DesignThinking
- 66. One week’s iterations Rapidlyiterate (all of this in a week), but share/test with stakeholders, potential users,
- 67. LeanUX Secret 7: Rapidlyiterate design.
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- 69. LeanUX Secret 8: Sharebroadly. Be attentive to internal feedback.
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- 72. 72 Why is this empty? Whatis a past hosted events? Why is the nav so complicated? Feels awfully beige for a fun app. Is this where I start? How do explore features and FAQ differ? Will drafts show invitations or greetings or polls?
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- 75. LeanUX Secret 9: Testcontinuously
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- 78. LeanUX Secret 10: Takethe time to produce brilliant experiences (by not trying to accomplish too much)
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- 80. LeanUX Secrets ! 1. Getthe stakeholders aligned on prioritized business goals. 2. Prioritize personas. 3. Sketch personas, don’t over think them. 4. Focus on the experience journey. 5. Debate design direction alternatives early in the process. 6. Develop conceptual model with stakeholders, not the design. 7. Rapidly iterate design. 8. Share broadly. Be attentive to internal feedback. 9. Test continuously. 10. Take the time to produce brilliant experiences.
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- 82. Common Questions ! 1. Doesthis work for a company like mine (Startup, Enterprise, etc.)? 2. What was the composition of the most successful UX teams? 3. How did the process differ between Startups and Large Enterprises? 4. How does the Design Studios work? 5. When/how did you test prototypes with users? 6. How much functional documentation (e.g,. Spec.) did the client need? 7. How does this work in an Agile development process? 8. What are the risks/benefits of a LeanUX approach vs. waterfall? 9. Can you do this on a fixed budget and timeline?
- 83. Research Stakeholder Interviews Field Research CompetitorReviews Expert Reviews Strategy and Ideation Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement UX and Design IA & Flow Interaction Design Concept Realization Visual Design & Branding Thank You! BrilliantExperience.com