Sol de Janeiro

Earlier this month at Global Citizen Festival: Amazônia in Belém, Brazil, the Sol de Janeiro Foundation announced its partnership with Re:wild to protect 6 million acres of the Amazon rainforest under Indigenous leadership through the Chief Raoni Legacy Fund. The Sol de Janeiro Foundation has pledged $1.5M over five years, beginning in 2026, to provide long-term financing for the protection of Kayapó territories, cultures, and communities, along with an additional $100K to support an upcoming documentary directed by Maurício Dias about the life and legacy of Chief Raoni. As a Brazilian-founded brand, this partnership reflects a deepening of the Sol de Janeiro Foundation’s connection to protecting the beautiful natural landscapes, such as the Amazon, that have inspired the brand –  reflecting our belief that beauty is inseparable from the biodiversity that inspires it. Together with Re:wild, the Chief Raoni Legacy Fund is advancing a model of conservation that honors ancestral knowledge, centers Indigenous leadership, and safeguards this critical ecosystem for future generations. We couldn’t be more honored to play a role in this vital work. 📍 Belém, Brazil Watch the festival moment here: https://lnkd.in/eeuRKReV Explore all of the event photos here: https://lnkd.in/e-2yztwb #SoldeJaneiroFoundation #Rewild #GlobalCitizen #Amazon #Conservation #Brazil #Sustainability #ChiefRaoni

🥭 🥭 🥭 Our community asked, and we listened! Today, we are excited to announce one of our most community-driven launches yet: Cheirosa 67 Perfume Mist. This limited-edition mist is inspired by the viral 6-7 TikTok trend but brought to life by our global community of loyal brand fans.   After engaging and polling our community on whether we should make a “67” scent, the answer was a resounding yes. So, we listened, created, and had a little fun with it! The result? A wildly fruity, totally unexpected, and absolutely delicious fruity amber fragrance blending mango juice, pear nectar, amber woods, whipped musk, and caramelized patchouli. From its playful, scribbled packaging (featuring repurposed, unused Cheirosa 71 bottles created just for this drop — reducing waste and helping bring it to life in record time) to overwhelming early excitement (a 16K+ waitlist and growing), Cheirosa 67 is a true celebration of what happens when community meets creativity. 💛 Available TODAY November 20th exclusively on soldejaneiro.com and TikTok Shop. While supplies last.  

Earlier this week our team had the honor and pleasure of attending this year’s CEW Beauty Awards. During the event, our Brazilian Bum Bum Cream was awarded the Iconic Beauty Award! From day one, our mission has been to spread unapologetic joy and self-celebration worldwide, and this recognition honors that spirit. Thank you to our incredible community and to CEW for recognizing a true beauty icon that continues to inspire confidence and connection. Big congratulations as well to all the finalists and winners! 

At Sol de Janeiro, we believe in showing up for our people, our planet, and communities that inspire us. We’re proud to dedicate time and energy to initiatives that help our neighborhoods shine!  Last week, our NYC Headquarters team rolled up their sleeves and joined forces with Partnership for Parks to revitalize a local green space in Astoria, Queens. From picking up litter and clearing leaves, to giving the park railings a fresh coat of paint, it was a beautiful day filled with fresh air and teamwork. 🌳💚 

We’re #hiring a new Vice President, Product, ESG, Regulatory in New York, New York. Apply today or share this post with your network.

Today, we are thrilled to announce the appointment of our new Global Chief Marketing & Digital Officer, Jordan Saxemard, effective immediately. From our roots in Brazilian-inspired body care, built around joy, confidence and connection, to reaching the cusp of the next act in global expansion, this appointment marks a leap forward in how we communicate our purpose and scale our impact. With over two decades of experience building some of the world’s most admired brands, Jordan joins Sol de Janeiro to lead our global brand and product marketing, communications, digital, and consumer engagement strategy. He will report directly to Heela Yang, Co-Founder and Chief Executive Officer.  We’re excited to witness the amazing things that Jordan and the team will accomplish together! Read more about Jordan’s vision and how Sol de Janeiro is shaping the next era of joyful, global beauty - https://lnkd.in/eannPBEG

We are excited to celebrate the launch of the Sol de Janeiro Foundation, a major milestone in our mission to make the world a better place while feeling good doing it. Rooted in our passion for the intersection of beauty, community, and responsibility, the Sol de Janeiro Foundation is committed to two powerful pillars: 🌿 The regeneration and conservation of biodiversity ✨ The empowerment of young women worldwide We’re proud to support inspiring inaugural partners like Instituto de Pesquisas Ecológicas (IPÊ), SOS Mata Atlântica, Filha do Sol, the Girls Opportunity Alliance and more, who are leading transformative change in their communities. Since launching last month, the Foundation has already committed $5.77M in grants, protecting rainforests, restoring biodiversity, increasing access to clean water, and expanding opportunities for young women across the globe. With $7M committed by the end of next year, this initiative is fully funded by Sol de Janeiro, ensuring that every step of progress is driven by our brand’s purpose. Learn more about the Sol de Janeiro Foundation and its mission at soldejaneirofoundation.org.

Cheirosa 39 Perfume Mist is back and it’s all thanks to YOU. 💛    Are you a Cheirosa 39 OG? Or are you discovering it for the first time? Whatever it may be, what started as a scent that sparked obsession turned into a movement to bring it back and we listened.    In this Glossy exclusive, our CMO Tamera Ferro shares the journey behind the comeback, how our fragrance community helped make it happen, and why Cheirosa 39 is more than just a scent — it’s a feeling. To everyone who DMed us, tagged us in content, and stocked up when it first launched this moment is for you. Click add to cart starting 6/15 at soldejaneiro.com and ulta.com 🥥✨   🗞 Read the story here: https://lnkd.in/eZ4eDF9b   

Can you think of a product you're so obsessed with, you’d have to start a petition if the brand discontinued it?    We must have put some extra ✨magia✨ (magic in Portuguese) into the cult-inspiring Cheirosa 39 Perfume Mist 🥥 because the moment fans discovered it was no longer available, the Coconut Craze hit us full force.    With 4 petitions, 40 dedicated fan accounts, countless comments and bidding wars on eBay, it was up to us to find a solution.    Cheirosa 39 Perfume Mist is back for a limited time this summer, as a love letter to our loyal fans!    Because when paradise is calling…and calling…and calling 📞    You ANSWER. 🌴🥥  https://lnkd.in/et2feSqD

This summer, we’re bringing Body Badalada™ to the UK with bold IRL takeovers designed to move people, not just product.    We’re turning cities into live celebrations of our undeniable energy and rituals—starting with a multi-sensorial pop-up at Westfield White City, London (June 5–9).    From there, the Badalada Bloco party hits the road to:  📍 Metrocentre, Gateshead: June 26–29  📍 Bullring, Birmingham: July 17–20    Each stop will feature high-volume sampling (up to 1,000 experiences a day), Sol-branded Airstreams, fragrance carts, Badalada Benefits Lab, and an immersive “Experience Tunnel” that transports the everyday into something unforgettable.    This isn’t just retail—it’s ritual.  Not just activation—it’s amplification.  A lotion made to move… now on the move. 💫    Come feel like the hottest thing – Badalada.