Tower 28 Beauty, Inc.

Meet Your New Cold-Weather Lip Hero 💋🧊 Our LipSoftie Lip Treatment is making waves for its lightweight, non-sticky feel, sheer glossy color, and soothing hydration that actually lasts. It’s everything your dry, winter lips have been begging for — fun flavors, barrier-safe ingredients, and the perfect everyday shine. 🧡 We created LipSoftie to make lip care feel joyful and effective — and it’s quickly becoming a new cold-weather staple! Read the full review on StyleCaster by Katie Decker-Jacoby 👉 https://lnkd.in/g4eQZTSJ

📣 We’re looking for our next Art Director! 📣 If you love building visuals that feel fresh, fun, and high quality, and you’re comfortable leading shoots, guiding teams, and pushing creative boundaries, this could be your dream role! 💜 You’ll work closely with Creative, PD, and Marketing to bring storytelling to life across every channel. 📍 Santa Monica with 3 days in office and a salary range of $130k–$140k. Apply here: https://lnkd.in/guXkgUE6 Tag the creative bestie who needs to see this!! 👇 #NowHiring #Hiring #JobOpening #CareerOpportunity #JoinOurTeam

🆘 The $28 Spray That’s Changing Sensitive Skin Routines Everywhere 🆘 When it comes to calming stressed-out, reactive skin, our SOS Daily Rescue Facial Spray continues to be that girl. This gentle yet powerful formula—featuring hypochlorous acid—helps soothe irritation, reduce redness, and bring balance back to sensitive skin. Dermatologist-tested, fragrance-free, and recognized by the National Eczema Association, SOS has earned its viral status for a reason. Whether you’re dealing with flare-ups, dryness, or sensitivity, a few spritzes are all it takes for calmer, happier skin. Reviewed by Chelsea Candelario for PureWow. Read the full article here: https://lnkd.in/gmhuJDbB

We had so much fun supporting our friends at FORM and watching the LA community show up, work out, and recover with some SOS Sprays! 🆘

Pressed powders can be tricky, especially for those with dry or sensitive skin 👀 That’s exactly why we created GetSet Blur + Set Pressed Powder, a clean, talc-free formula made to smooth, blur, and set without irritation. Combining the best of a setting spray and powder, GetSet delivers a soft matte finish that’s breathable, sweat-proof, and infused with skin-loving ingredients like squalane and natural clay 💜 94% of people who tried GetSet said it visibly smoothed skin and reduced shine while feeling weightless. Celebrity makeup artist Katie Jane Hughes calls it “a makeup artist’s powder,” praising its versatility for creating everything from a natural, demi-matte glow to a full, photo-ready finish — all with those signature “filtering benefits.” Full review by Allie Hogan on NewBeauty 👉 https://lnkd.in/gKvtDAtA

✨ The concealer that beauty editors can’t stop talking about ✨ When Glamour’s team of editors road-tested our Swipe Serum Concealer, the verdict was clear: it's a keeper. With a formula that glides on like skincare but covers like makeup, it’s already earned a spot as a SEPHORA bestseller and Glamour Beauty Award winner less than a year after launch. From oily and acne-prone to dry and sensitive skin, editors praised its lightweight, non-cakey texture, buildable coverage, and hydrating ingredients like hyaluronic acid and centella asiatica. The result? Real skin that looks fresh, even, and never overdone. Because at Tower 28, makeup should feel as good as it looks. 💜 Read the full article by Danielle Sinay 👉 https://lnkd.in/gCFae-B5

✨ From eczema struggles to redefining clean beauty Before launching Tower 28, our founder Amy Liu spent over 15 years working with some of beauty’s biggest names — Smashbox, Kate Somerville, and Josie Maran Cosmetics. But as someone living with eczema, she couldn’t even use many of the products she helped bring to life. That disconnect sparked a mission: to create a brand where no one had to choose between safe, effective, and joyful beauty. Today, Tower 28 is proud to be the first beauty brand that’s 100% clean, vegan, and free of every known skin irritant — with formulas rigorously tested to meet the National Eczema Association’s standards. Because healthy, happy skin should be accessible to everyone. 🧡 Amy sat down with Patrick Tanahan on The Founder Hour to share her journey, lessons learned, and what it takes to build a beauty brand that puts community first. Full episode here 👉 https://lnkd.in/gRqsgwFN

💦 TikTok’s trending acne fighter? We’ve been on it since day one. Hypochlorous acid (HOCl) is having its viral moment on TikTok — but at Tower 28, it’s been our hero ingredient since day one. Found in our SOS Daily Rescue Facial Spray, HOCl helps soothe irritation, fight bacteria, and support your skin barrier without the harsh side effects. Because skincare should be effective, gentle, and made for everyone. 🧡 Read more about hypochlorous acid and SOS in this New York Post article by Brooke S. 👉 https://lnkd.in/gwZEwqde

October is National Eczema Awareness Month and we’re taking a moment to share why we exist 💙 Our Founder/CEO Amy Liu knows firsthand what it’s like to live with eczema — and she has made it her mission to create a brand that celebrates sensitive skin with Good, Clean, Fun. We are the first and only beauty brand to 100% adhere to the National Eczema Association ingredient guidelines. Our formulas meet the highest standards for gentleness, effectiveness, and safety, as tested and approved by derms, allergists, and leading skin experts. Because what you put on your skin should never be a guessing game. We do the work so you can have peace of mind.

We’ve been a proud supporter of National Eczema Association since day one 💙 Our first product, SOS Rescue Spray (2019!), earned the NEA Seal of Acceptance, and we’ve kept the promise ever since. That means adhering to their guidelines 100% of the time, reformulating when needed, and continuing to invest in testing so every product is truly safe for sensitive skin. But our partnership goes beyond products. Today, we fund the T28 Scholarship Fund, giving recipients the chance to attend the annual NEA Expo to connect, learn, and feel empowered in their skin 💙🧡 As we continue to champion sensitive skin, what would you like to see from us in the future?!