🥭 🥭 🥭 Our community asked, and we listened! Today, we are excited to announce one of our most community-driven launches yet: Cheirosa 67 Perfume Mist. This limited-edition mist is inspired by the viral 6-7 TikTok trend but brought to life by our global community of loyal brand fans. After engaging and polling our community on whether we should make a “67” scent, the answer was a resounding yes. So, we listened, created, and had a little fun with it! The result? A wildly fruity, totally unexpected, and absolutely delicious fruity amber fragrance blending mango juice, pear nectar, amber woods, whipped musk, and caramelized patchouli. From its playful, scribbled packaging (featuring repurposed, unused Cheirosa 71 bottles created just for this drop — reducing waste and helping bring it to life in record time) to overwhelming early excitement (a 16K+ waitlist and growing), Cheirosa 67 is a true celebration of what happens when community meets creativity. 💛 Available TODAY November 20th exclusively on soldejaneiro.com and TikTok Shop. While supplies last.
Love how creative and fast Sol de Janeiro thinks about cultural side of social media. And this is what a community aspire for... can't wait to try out the scent too...67 on this scent and my current one.👀😏
Meaningful & fun! You listened to your consumers, took a different take on the standardized artwork & repurposed existing dry goods! 👏🏼
this is ridiculous and I love it lol
This is iconic!
Super cute and genius marketing!
Social Media Marketing Expert | TikTok Shop Specialist
17hTiamera Ellen you killed this design👏👏👏