Quantcast

What an inspiring day in Chicago earlier this week at the Brand Innovators Marketing Innovation Summit! 🏙️ Our own Jeff Hilder led a great discussion on how brands can move past surface-level metrics to build authentic, lasting relationships with consumers. A huge thank you to our panelists for sharing their insights: Rob Austin-Williams, Head of Marketing at Enova International, Meghan Smith Kohen, Director of Brand Communications at Feastables and Jaime Halpern-Oesch, Sr. Director of Digital Consumer Experience at Kellanova. Connect with us to find out how we can help you build deeper relationships with your audience: https://lnkd.in/g4Yz4K3t #BISummit #MarketingInnovation #DigitalMarketing #BrandInnovators #MarketingInsights #ChicagoEvents

Are you capturing demand before it disappears? 🤔 Most brands react after the moment of intent. Escapology didn’t. They predicted it. Don’t miss this fireside chat with Emma Fee, VP of Marketing at Escapology, where we break down how the team tapped into real-time signals to reach audiences 587% more likely to convert and turn interest into instant action. 📅 Live Webinar — December 3 at 11 a.m. PT / 2 p.m. ET Register now: https://lnkd.in/em6sTxQk #PerformanceMarketing #cookieless #AI #ROAS

When creative doesn’t connect, the performance won’t follow. Launch ads with complete confidence by using Creative by Q. Creative by Q, one of our new Q AI tools, provides an objective, AI-powered grade on every ad before it goes live. It instantly standardizes feedback to validate across five key best practice categories: CTA, brand identity, imagery, design and messaging; giving you clear, actionable optimizations you can implement immediately. Hear from Rebekah Manfield, our Sr. Designer, as she explains how Creative by Q helps ensure every ad is optimized for peak performance. Explore our full Q suite: https://lnkd.in/gRnYffrA #CreativeByQ #QByQuantcast #AutonomousAI #AdTech #Programmatic #AIInnovation

Our new Q Suite of AI tools isn't just improving campaign performance. It's rewriting the playbook for modern marketing ✨📖 Don't just take our word for it. Virgin Money is proving what's possible with Q: their AI-powered campaigns saw up to 44% better performance vs. traditional methods. We sat down with them, their agency mFuse, and Digiday to unpack how they use our autonomous AI to optimize their campaigns and handle the operational heavy-lifting; freeing their team to focus on strategy, creativity, and innovation. The question is no longer whether AI will change marketing; it’s how quickly the best marketers will adapt to lead with it. Click the link in the comments for the full article. #QByQuantcast #AutonomousAI #AdTech #Programmatic #AIInnovation

What an honor – winning two silver awards across the highly competitive categories of Excellence in Performance Marketing and Programmatic at the Marketing Excellence Awards HK 2025! 🥈🏆 A massive thank you to our partners at Omnicom Media Group and HSBC for being so great to work with. Here's to pushing the boundaries of marketing excellence! Sally Ng  Yanny Chan Chris Ng #MEAHK2025 #MarketingExcellence #PerformanceMarketing #ProgrammaticAdvertising #AdTech #DigitalInnovation #WinningTogether

Stop settling for AI tools that just automate. Q is autonomous intelligence that empowers marketers to do more with less. We engineered Q from the ground up. It’s our fully integrated AI suite built to transform campaign complexity into streamlined performance. Q doesn't automate; it acts. It’s truly autonomous AI designed to optimize for measurable campaign results. Use Q to: 📈 Maximize ROI: Dynamically optimize spend to drive up to 50% more conversions 💡Gain Clarity: Get transparent performance visibility with real-time, cross-channel measurement 🚀 Eliminate Waste: Put every ad dollar to work with powerful predictive modeling that finds your next customers before your competitors do 🔗 Learn more about Q and book a demo to experience the difference: https://lnkd.in/gRnYffrA #QByQuantcast #AutonomousAI #AdTech #Programmatic #AIInnovation

The AI experts have raised the bar. Again. November 17.

𝗔𝗜 𝗶𝘀 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗳𝗮𝘀𝘁, 𝗯𝘂𝘁 𝘄𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗵𝘂𝗺𝗮𝗻 𝗶𝗻 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲? At NEXT! Conference Berlin, Konrad Feldman, CEO of Quantcast, brings a bold perspective: 💡 AI with Humanity — Predictions 2026 This session is not about machines replacing us, it’s about how technology and creativity together redefine the future. Thanks to our partners GumGum, Quantcast, YOC, Microsoft Advertising, and ELEMENT C - Communications Agency for driving this movement forward. 🚀 Don’t miss it, join us on December 3 at AXICA, Berlin. 👉 Ready to see what’s NEXT? Register now: https://lnkd.in/dGed3Nn4

The cookieless future is already here, and it actually works better. The truth is, while the industry was scrambling to find temporary fixes like universal ID (UID) solutions, they overlooked two major problems: 1. UIDs are still vulnerable to degradation. 2. They fail to cover the full scope of the Open Internet. We've been delivering superior results across the Open Internet, including in cookieless environments, for years; with an ad platform built on two decades of first-party data and powerful machine learning. This foundation is why we don't guess—we predict. Our platform allows advertisers to: 🎯 Identify their best audience in real-time. 📈 Dynamically optimize campaigns based on live intent data. 💡 Get proprietary insights that deeply integrates data on consumers, content, and commercial intent. Case in point: For our client TD/MBNA, cookieless campaigns delivered 88% better results than the campaign goal and successfully reached the 50% of internet audiences not addressable with third-party cookies. Are you ready to future-proof your campaign strategy? Book a demo with us: https://lnkd.in/gP3SWM-x #CookielessFuture #Addressability #Programmatic #PerformanceMarketing