Accor

We are proud to share that Novotel Hotels has become the first hospitality brand to join the Seafood Task Force, a significant step in strengthening responsible, traceable and ethical seafood sourcing across global supply chains. Through this collaboration, Novotel teams across Thailand, Vietnam and Indonesia will work alongside global experts to enhance transparency in tuna and farmed shrimp supply chains, support more responsible aquaculture practices, and reduce social and environmental risks from vessel to plate. This milestone builds on the brand’s three-year ocean partnership with WWF and complements ongoing initiatives across the brand, including fishery improvement projects, and the implementation of Novotel’s Sustainable Seafood Principles. At Accor, we believe hospitality has a role to play in protecting ecosystems and supporting the communities who depend on them, and Novotel’s commitment to the Seafood Task Force is another concrete action toward that mission. https://lnkd.in/eHwaa55D

Every hotel transformation begins with a vision, and that vision often starts with the owner. As Damien Perrot, Global Chief Design, Technical Services & Innovation Officer, explains, over 18 months the hotel’s operational team and owner Covivio partnered closely with Accor’s Design & Technical Services experts, and RF STUDIO. At every stage, decisions were made with both guests and operations in mind, ensuring that every design choice was not only functional but also guest-centric. This partnership-driven approach brought to life a modern flagship hotel, defined by seamless operations, efficient design, and exceptional guest experiences. Watch the full video on our YouTube channel and read the full article here: https://lnkd.in/eSiKc-HA

Accor was proud to take part in the inaugural TOURISE event in Riyadh, a new global platform bringing together the leaders shaping the future of tourism, investment, and hospitality. Across a week of dialogue and collaboration, our leadership shared Accor’s development vision and long-term outlook: ✔ Sébastien Bazin, Chairman & CEO, highlighted how strategic investment and strong partnerships continue to unlock new opportunities for the region and beyond. ✔ This moment also marked an important milestone with the reveal of Pullman’s new chapter, as Benoit Racle (he/him/his), Global Brand President, Premium, and Kerry Healy, Chief Commercial Officer, PM&E in the region, introduced a refreshed design direction and an energized guest experience that will guide the brand’s evolution in the years ahead. A sincere thank you to our partners, teams, and Heartists® for the meaningful conversations and the strong engagement throughout the week. We’re excited to continue shaping the next era of hospitality in one of the world’s most dynamic regions.

We are proud to announce that Accor is joining AXA’s Safe Spaces initiative today, marking another important step in our ongoing commitment to combat gender-based violence. As part of this pledge, Accor will continue to foster a safe and supportive workplace where everyone can thrive, free from violence. At the launch event, Margaux CAMPART, SVP HR Competencies at Accor, shared our vision, highlighting how recognizing, responding, and referring can make all the difference in creating spaces of safety. This partnership strengthens Accor’s broader strategy to protect, support, and empower women and children around the world. Since 2021, Accor has co-led UN Women’s Generation Equality Action Coalition and is part of OneInThreeWomen, the first European network of companies committed to ending violence against women. In France, we work with Fondation des Femmes to provide shelter and safety for women and children affected by violence, and support Maisons des femmes Restart, with six houses already funded and ten more planned by 2025. In Brazil, our ACOLHE program has already helped over 9,000 women and children with psychological and professional support. Our goal remains clear: to make protection, care, and equality a reality for all.

Accor was proud to take part in Future Hospitality Summit World 2025 in Dubai, celebrating 20 years of bringing together the global hospitality investment community. Over three days of dialogue and collaboration, our leaders shared Accor’s vision for the future of hospitality investment. Duncan O'Rourke, CEO Premium, Midscale & Economy for the region, highlighted our ambition to drive sustainable growth through innovation and strong partnerships. This edition also marked key milestones for the Group: • The signing of Sofitel Jabal Omar Makkah, the world’s largest Sofitel and a new icon of French art de vivre in the heart of Saudi Arabia. • The renewal of our partnership with Munshaat for the transformation of Pullman Zamzam Madina. • A new master development agreement with MAYAN PROPERTIES, bringing five new hotels to Africa. A sincere thank you to our teams and Heartists® for their dedication, and to our partners for their trust. Together, we continue to shape the hospitality of tomorrow.

On World Kindness Day, we’re proud to celebrate a decade of Kilo of Kindness, Mövenpick Hotels & Resorts’ annual initiative that brings together guests, Heartists®, and local communities to give essentials and time to those who need it most. What started as a small grassroots effort has grown into a global movement of generosity, now spanning 70+ hotels across 30 countries. Each year, Mövenpick partners with local charities to ensure that every act of kindness makes a real, local impact. Over ten years, Kilo of Kindness has collected 100,000+ kilograms of donations and shared countless hours of volunteering, proving that kindness grows stronger when it’s shared. This milestone isn’t just about numbers. It’s about hope renewed, communities uplifted, and connections that last. It’s also a beautiful reflection of Accor’s Social Care & Impact commitments and Mövenpick’s generous spirit. 👉 Discover the stories behind a decade of kindness: https://lnkd.in/eV48DZGe Benoit Racle (he/him/his)

✨ 1925-2025. One Hundred Years of Art Deco This exhibition at the Musée des Arts Décoratifs MAD Paris brings together full-scale models of the future Orient Express and archives from the historic trains, celebrating craftsmanship and the legacy of a legendary journey. Envisioned by Architect Maxime D'Angeac, Artistic Director of Orient Express, and powered by master artisans, from embroiderers and sculptors to coppersmiths, glassmakers and cabinetmakers. If you’re in Paris, don’t miss this extraordinary voyage through design, history and heritage, from 22 October 2025 to 26 April 2026. "1925-2025. One Hundred Years of Art Deco" an exhibition, organized by the Musée des Arts Décoratifs, from October 22 to April 26 2026.

What started as a straightforward renovation project evolved into an ambitious endeavour to develop a new product and reimagine the guest experience. Led by Accor’s Design & Technical Services teams, the transformation of Novotel Hotels Brugge Centrum combined design, innovation and energy efficiency to deliver measurable results. Today, the hotel stands as a modern flagship, showcasing bold design, operational excellence and sustainability. This renovation has not only brought a contemporary and welcoming space to life, but also an agile, future-ready hotel. Tangible outcomes include improved daily rates, greater operational efficiency and sustainability leadership, providing lasting value for guests, owners and staff. Watch the full video on our YouTube channel and read the full article here: https://lnkd.in/eSiKc-HA.

Innovation in food and beverage means reshaping dining with healthier, sustainable choices. From plant-based menus to alcohol-free options like mocktails and low-ABV drinks, we’re meeting guests' evolving preferences. Discover how we’re embracing healthier food habits, supporting mental well-being, and creating a more sustainable dining culture. See more in our report "Inside the Experiential Dining Boom: The Power of Food and Drink in Hospitality" presented by Skift x Accor Group: https://lnkd.in/eFa-YTYa Novotel Hotels Hotel Belmont Vancouver MGallery Fairmont Orchid, Hawaii

We were back in London for another impactful edition of World Travel Market, where global leaders, ministers, and hospitality professionals gather to drive meaningful change across the sector. This year, Accor joined the conversation to explore 2026 travel trends and engage in high-level exchanges on performance, people, and purpose. It was also the occasion to: ✔ Spotlight the evolution of our loyalty offer with ALL Accor +, now spanning 4,500+ hotels and 30+ brands ✔ Highlight our expansion strategy with 77 hotel openings this quarter and a robust pipeline of 250,000+ rooms ✔ Reaffirm our commitment to culture and community through our partnership with the World Monuments Fund Over three days of insights, strategic meetings and industry exchanges, World Travel Market (WTM) London once again proved the power of collaboration, from innovation in guest experience, to sustainable growth, to loyalty transformation. A heartfelt thank you to all our partners, clients and teams who helped make this edition a success.