Accor’s Post

We were back in London for another impactful edition of World Travel Market, where global leaders, ministers, and hospitality professionals gather to drive meaningful change across the sector. This year, Accor joined the conversation to explore 2026 travel trends and engage in high-level exchanges on performance, people, and purpose. It was also the occasion to: ✔ Spotlight the evolution of our loyalty offer with ALL Accor +, now spanning 4,500+ hotels and 30+ brands ✔ Highlight our expansion strategy with 77 hotel openings this quarter and a robust pipeline of 250,000+ rooms ✔ Reaffirm our commitment to culture and community through our partnership with the World Monuments Fund Over three days of insights, strategic meetings and industry exchanges, World Travel Market (WTM) London once again proved the power of collaboration, from innovation in guest experience, to sustainable growth, to loyalty transformation. A heartfelt thank you to all our partners, clients and teams who helped make this edition a success.