Accor was proud to take part in the inaugural TOURISE event in Riyadh, a new global platform bringing together the leaders shaping the future of tourism, investment, and hospitality. Across a week of dialogue and collaboration, our leadership shared Accor’s development vision and long-term outlook: ✔ Sébastien Bazin, Chairman & CEO, highlighted how strategic investment and strong partnerships continue to unlock new opportunities for the region and beyond. ✔ This moment also marked an important milestone with the reveal of Pullman’s new chapter, as Benoit Racle (he/him/his), Global Brand President, Premium, and Kerry Healy, Chief Commercial Officer, PM&E in the region, introduced a refreshed design direction and an energized guest experience that will guide the brand’s evolution in the years ahead. A sincere thank you to our partners, teams, and Heartists® for the meaningful conversations and the strong engagement throughout the week. We’re excited to continue shaping the next era of hospitality in one of the world’s most dynamic regions.
A truly memorable Tourise event! I was delighted to celebrate this new chapter for Pullman with all our teams, our stakeholders, and our extraordinary guests. This marks a true milestone for the Pullman brand, turning its rich legacy into bold forward momentum.
Congratulations to the Accor team on an inspiring week at TOURISE! Exciting to see the Pullman brand’s refreshed direction and the focus on strategic partnerships shaping the future of hospitality in the region.
Congratulations and love to the Accor Team! 😍 Deep respect for your incredible journey—hope to be part of this inspiring family one day.
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Congratulations 🎊 to the Accor team.
Big ideas, bold moves, and a refreshed Pullman vibe — that’s how you show up at TOURISE. 😉🌍✨
Great to see Accor making waves at #Tourise2025 — exciting progress ahead! 🙌
A strong contribution from Accor at TOURISE. The leadership insights and new brand direction signal meaningful progress for the future of hospitality in the region.