Index Exchange

Many companies want to take climate action, but few know where to start. Index Exchange faced that same challenge: high ambition, but low clarity on next steps. Together, we built a structured, measurable plan that’s now embedded across the business: 💡 Automated footprinting 📊 Emissions hotspots and reduction roadmap 🧭 Strategy aligned to stakeholder pressure and regulatory risk Read how Index Exchange moved from climate intention to clear action with 51-0: 👉 https://lnkd.in/eHDxfTSu

Smarter targeting starts with smarter partnerships.    That's why illuma joined Index Marketplaces and our growing Data Vendor Ecosystem to advance contextual accuracy and performance at scale.    “We’re excited to be enabling smarter targeting for brands and Index Marketplaces partners in this quality environment,” says Peter Mason, CEO at illuma.    By making premium audience intelligence directly available on the sell side, the Data Vendor Ecosystem makes supply smarter and more efficient from the start.    🔗 See the link in the comments to learn how.    #AdTech #Programmatic #DataEcosystem #IndexMarketplaces #Partnerships 

Ever wonder how ads appear in the blink of an eye?      Emma Wilson, engineering lead manager at Index, explains how our global network of data centers keeps programmatic fast and reliable, routing each impression to the closest point of access to minimize latency.     Through in-memory processing and databases optimized for speed, our systems power hundreds of billions of auctions every day, keeping ad delivery fast, reliable, and seamless across the open internet.     #AdTech #ProgrammaticAdvertising #Index101 

Our inaugural Index Programmatic Picklers afternoon was a hit! 🏓 The event brought together our customers and colleagues for a day of fun and games in the sun. A bit of friendly competition across the pickleball courts made the day even more memorable. Thank you to everyone who joined us and helped make it a success. Until next time!

🏈 When Disney-owned networks, including ABC and ESPN, went dark on YouTube TV this fall, we saw how quickly sports fans shifted to keep streaming live sports. Traffic across our exchange showed a clear pattern: Fans followed the game, not the app. During the blackout, we saw a sharp rise in available inventory across streaming TV distributors outside Google’s walled garden:  ⬆️ 127% Increase during Monday Night Football  ⬆️ 58% Increase during NCAA football The demand didn’t disappear. It redistributed and created meaningful opportunities for media buyers activating programmatically. Jeff Saucerman, channels director at Index, has the full analysis. Check it out and see how programmatic can make your streaming campaigns more resilient: https://lnkd.in/eWHutRpg 

Are you ready for CES 2026?    As we kick off the year, we’re more committed than ever to leading the industry with quality, transparency, and efficiency, raising the bar for how ad tech powers progress.    Join us above the clouds in our suite at The Cosmopolitan as we take transparency, innovation, and trust to new heights.    See you in Las Vegas! RSVP here: https://bit.ly/3LKqmqj   #CES2026

Live streaming is growing fast: Over 127 million US viewers will stream live sports by 2027.  🎙️ Our CMO Lori Goode joined IAB Europe’s Lucio Gagliardi on the Digital Dawn Podcast to explore why live streaming is the next big frontier in digital advertising. Tune in to hear:   ➡️  Why live streaming has become essential for real-time audience engagement  ➡️  The unique challenges of monetizing live events  ➡️  The evolution of technical standards and how the Live Event Ad Playbook (LEAP) makes live event ads more efficient  ➡️ How smaller brands benefit from lower barriers to entry in streaming TV See how the industry is collaborating to shape the next chapter of live streaming advertising—listen here: https://lnkd.in/eQrqW9HC

The IAB Tech Lab’s new Agentic RTB Framework redeploys real-time bidding in a containerized environment, bringing the different parts of a programmatic transaction closer together to dramatically accelerate auction speed. As Index CEO Andrew Casale noted at ATS earlier this year, programmatic is shifting from milliseconds to microseconds. That level of resolution pushes the industry toward more computationally efficient ad delivery, lowering costs and tightening control. Seb Joseph breaks it down ⤵️

🏆🎉 We’re grateful to be recognized with the Campaign Ad Net Zero Awards Best Practice in Sustainability Media Planning award!  This recognition celebrates what’s possible when innovation and accountability come together.  See how we partnered with Hearts & Science Australia and Scope3 to help a leading financial organization reduce emissions by 51%, proving that sustainable media can drive both performance and real-world impact ➡️ https://lnkd.in/eUxdpkHg     Here’s to leading the charge toward a cleaner, smarter future for advertising.