🏈 When Disney-owned networks, including ABC and ESPN, went dark on YouTube TV this fall, we saw how quickly sports fans shifted to keep streaming live sports. Traffic across our exchange showed a clear pattern: Fans followed the game, not the app. During the blackout, we saw a sharp rise in available inventory across streaming TV distributors outside Google’s walled garden: ⬆️ 127% Increase during Monday Night Football ⬆️ 58% Increase during NCAA football The demand didn’t disappear. It redistributed and created meaningful opportunities for media buyers activating programmatically. Jeff Saucerman, channels director at Index, has the full analysis. Check it out and see how programmatic can make your streaming campaigns more resilient: https://lnkd.in/eWHutRpg
How sports fans shifted to streaming during the YouTube TV blackout
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