Digiday

Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. As a result, while clicks are easy to measure, they don’t always reflect true conversions or the full impact of advertising. That's why Meta believes that marketers should measure and optimize for incrementality. Partner insights from Meta. https://lnkd.in/g9vmv2rw

To see where the value is concentrating in any industry, follow the acquisitions. In the creator economy, it is gravitating toward software that standardizes how brands find and work with creators. The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story. Full story: https://lnkd.in/enqp9tyE In this piece by Seb Joseph, we speak to Arthur Leopold of Agentio, Jamie Gutfreund of Creator Vision, Jim Houghton of WayPoint Capital Partners, Jonathan C. of Reign Maker Group, and Paul Archer.

Entrepreneurship doesn’t come without challenges. Content creator Bashel Lewis is navigating taxes, health insurance and contracts by himself. Something not every influencer has been able to do. Digiday recently caught up with Lewis to hear what it takes to become and sustain a career as a full-time content creator. https://lnkd.in/e-4kK9TK Story by Kimeko McCoy.

The European Union has published its Digital Omnibus proposal — a bundle of updates meant to simplify Europe’s digital rulebook and remove some of the complexity that has built up since the General Data Protection Regulations (GDPR) and other tech laws came into force. The Nov. 19 update has been dubbed a “simplification package,” and includes fundamental changes that will affect how data can be used, how AI is trained, and how companies across advertising, media, and tech operate. https://lnkd.in/dq6ehjNf

In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday. The app within ChatGPT will let shoppers ask for ideas, build multi-item baskets, shop for fresh food and check out using their Target account. Crucially, shoppers can also choose from a variety of fulfillment options, including curbside pickup, in-store order pickup and standard shipping, according to a news release from OpenAI. Later, Target will add features like Target Circle linking and same-day delivery, according to the release. https://lnkd.in/eRra52A6 Story by Mitchell Parton.

With signal loss accelerating and traditional identifiers eroding, marketers can’t afford to rely on stitched-together strategies. Partner insights from Blis.

After a steadier-than-expected start to the fourth quarter, publishers are heading into 2026 feeling… well, less bad. So far, Q4 ad spend is pacing ahead compared to the same quarter last year. For others, it’s tracking flat year-over-year with rises expected to come via pending PMP deals and increased premiums on new video products, leading them to expect single-digit year-over-year bumps by the end of 2026. https://lnkd.in/e953PNFs In this piece by Sara Guaglione and Jessica Davies, we speak to Riva Syrop of Apartment Therapy Media, Jacquelyn L. Cameron of Axios, Mark Howard of TIME, and Thomas Lue Lytzen of Ekstra Bladet.

Go shopping with Global CMO of Assembly Global, Bria Bryant, as she unpacks the new consumer journey from both a marketing and consumer perspective in this video. Partner insights from MiQ.

Marketers have grown fixed on a simple, stubborn question: what portion of their spend reaches the person making the content? What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid. https://lnkd.in/eZp6_wbf In this piece by Krystal Scanlon and Seb Joseph, we speak to Jamie Gutfreund of Creator Vision, Lindsey Gamble, and Jasmine Enberg of Scalable Pod.

Most AI pilots fail miserably. Reckitt’s Bastien Parizot explained how the CPG brand has avoided that fate as it deploys gen AI into its global marketing operation. https://lnkd.in/exEZpQkT Story by Sam Bradley.