This chapter introduces the concept of data and discusses some examples to illustrate key ideas:
1) The same data can be summarized in different ways (e.g. mean vs median) leading to different conclusions.
2) Self-selected samples from online polls cannot be used to make statistical inferences about a population.
3) Randomized experiments are needed to establish cause-and-effect relationships and eliminate bias, but industry-funded research may still be biased in its methods or presentation.