This document discusses how IoT can reshape digital products and the future of a company called DycodeX. It describes how DycodeX started by developing a photo collecting service for weddings but identified problems with relying on manual processes. This led them to explore IoT to automate tasks, reduce costs, and make processes more reliable. Now, DycodeX designs all electronics and develops all firmware and software in-house in Indonesia. They collaborate with telecom companies to test IoT networks and help farmers through an IoT-based cattle monitoring product. Implementing IoT as the core of their business has opened opportunities and challenges.