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The playbook 2.0: Tactical tips for ‘committing' to a social media recruitment program | Talent Connect 2016
The document outlines various strategies and research findings for effectively committing to a social media program in recruitment. It emphasizes the importance of multiple candidate touchpoints (3 to 10) before they apply, the need for structured guidelines, and the potential for employee advocacy to enhance social media engagement. Additionally, tracking and measuring engagement metrics are highlighted as essential for justifying the return on investment in social recruitment efforts.
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Similar to The playbook 2.0: Tactical tips for ‘committing' to a social media recruitment program | Talent Connect 2016
The playbook 2.0: Tactical tips for ‘committing' to a social media recruitment program | Talent Connect 2016
- 2. Tactical Tips for ‘Committing’to a Social Media Program Adriana Kevill & Michelle Sargent @AdrianaK @KRTweet #TalentConnect
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- 4. JOBS JOBS JOBSJOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS JOBS @AdrianaK @KRTweet #TalentConnect
- 5. @AdrianaK @KRTweet #TalentConnect Basedon his research on financial advisors and their clients, Grant Hicks decided it was 5 touches in his 2006 published work. More recently, a Nielsen study claims 10 social media touches are needed to effect a behavior change. Nielsen media guru Erwin Ephron’s work led him to conclude it was 3 to 5 touches. Candidates need touches before applying ?
- 6. @AdrianaK @KRTweet #TalentConnect Basedon his research on financial advisors and their clients, Grant Hicks decided it was 5 touches in his 2006 published work. More recently, a Nielsen study claims 10 social media touches are needed to effect a behavior change. Nielsen media guru Erwin Ephron’s work led him to conclude it was 3 to 5 touches. Candidates need 3 – 10 touches before applying
- 7. Talent Network (Ongoing) InteractionsWith Talent Are Changing ENGAGEMENT PLATFORM JOB RESUME POOL Traditional Acquisition (One Time) JOB RESUME ENDHIRE @AdrianaK @KRTweet #TalentConnect
- 8. What we seeis 610Interactions per update (average of KRT clients) @AdrianaK @KRTweet #TalentConnect
- 9.
- 10. Who Can Guess My Accent? PRIZE @AdrianaK@KRTweet #TalentConnect
- 11.
- 12. Adriana & Michelle Who? @AdrianaK@KRTweet #TalentConnect
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- 14. @AdrianaK @KRTweet #TalentConnect Dr.PhilChocoholic MichelleAdriana
- 15. @AdrianaK @KRTweet #TalentConnect MarriedNot MichelleAdriana
- 16. We both LOVEhelping great companies ‘marry’ great candidates. @AdrianaK @KRTweet #TalentConnect MichelleAdriana
- 17. Full Service RecruitmentAdvertising Agency @AdrianaK @KRTweet #TalentConnect
- 18. @AdrianaK @KRTweet #TalentConnect WW W . Product Store Social Media $$$$$ Requirements Quality @AdrianaK @KRTweet #TalentConnect
- 19. @AdrianaK @KRTweet #TalentConnect WW W . Employer Social Media $$$$$ Requirements Qualifications @AdrianaK @KRTweet #TalentConnect
- 20. @AdrianaK @KRTweet #TalentConnect DoI need to be a marketer?
- 21. Recruiting = Marketing @AdrianaK@KRTweet #TalentConnect Links on the Landing Page
- 22. Ask The Right Questions @AdrianaK@KRTweet #TalentConnect
- 23. ❤ Awareness? ❤ EmployerBrand? ❤ Employee engagement? ❤ Competition? Goals WHY a Social Media Program? @AdrianaK @KRTweet #TalentConnect
- 24.
- 25. @AdrianaK @KRTweet #TalentConnect Yourteam may include: • TA Leadership • TA Managers • Recruiters • Marcomm • Legal/Compliance • Social Managers • Talent Community Managers Who Can Help? Look for help in unusual places: • Marcomm who wants to get into social • Social savvy HR professional • Social savvy business partners • Any employee passionate about social media TIP
- 26. @AdrianaK @KRTweet #TalentConnect Chartthe To-Dos
- 27. Perception & Competition? @AdrianaK@KRTweet #TalentConnect SocialRecruitmentMonitor.com
- 28. Audit Audit Doc Template @AdrianaK @KRTweet#TalentConnect
- 29. Which Stage AreYou In? @AdrianaK @KRTweet #TalentConnect
- 30. 1 Inherited Employment BrandReputation Social Program Stages @AdrianaK @KRTweet #TalentConnect
- 31. ü RSS feed MONITOR ü Flag inappropriatereviews ü Respond to positive + negative reviews INTERACT ü Number of profile visits ü Competitors ü Other companies CONVINCE @AdrianaK @KRTweet #TalentConnect How to Manage?
- 32. 2 Starter Job Distributionon Social Social Ads, Social Sourcing 1 Inherited Employment Brand Reputation Social Program Stages
- 33.
- 34. 3 Essential Social Engagementby a Structured Social Team Following Guidelines2 Starter Job Distribution on Social Social Ads, Social Sourcing 1 Inherited Employment Brand Reputation Social Program Stages @AdrianaK @KRTweet #TalentConnect
- 35.
- 36. Content As aDifferentiator @AdrianaK @KRTweet #TalentConnect
- 37. PRIZE Why Do PeopleUnfollow Brands on Social Media? Crowded newsfeed Posts too often Boring & repetitive content Activity is offensive Content is irrelevant to the brand Source: Adweek @AdrianaK @KRTweet #TalentConnect 1 2 3 4 5 Crowded newsfeed Posts too often Boring & repetitive content Activity is offensive Content is irrelevant to the brand 3 2 1 4 5
- 38. @AdrianaK @KRTweet #TalentConnect AlwaysAsk: ❤ So what? ❤ What’s in it for them? 60% 3rd Party
- 39. @AdrianaK @KRTweet #TalentConnect ❤ GoogleAlerts ❤ Industry Blogs ❤ Employment Reviews ❤ Apps External ➵ Flipboard ➵ Feedly
- 40. @AdrianaK @KRTweet #TalentConnect ❤ Intranet ❤ Yammer ❤ EmailAlias Internal ➵ Content@YourCompany.com Any Employee Can Send Content Ideas Release Form
- 41. @AdrianaK @KRTweet #TalentConnect Categories ❤ Career Opportunities ❤ Events (Hiring & Community) ❤ Employees ❤ Benefits
- 42. @AdrianaK @KRTweet #TalentConnect Categories ❤ Career Tips
- 43. @AdrianaK @KRTweet #TalentConnect Categories ❤ Career Tips ❤ Workplace Inspiration
- 44. @AdrianaK @KRTweet #TalentConnect Categories 293201 ❤ Career Tips ❤ Workplace Inspiration ❤ Interaction
- 45. @AdrianaK @KRTweet #TalentConnect Categories ❤ Career Tips ❤ Workplace Inspiration ❤ Interaction ❤ Humor
- 46. 0 100 200 300 400 500 600 700 InteractionPerPost Engagement Per Category @AdrianaK@KRTweet #TalentConnect
- 47. @AdrianaK @KRTweet #TalentConnect EditorialCalendar ❤ Guarantees Continuous Flow ❤ Review/Proofing ❤ External Vendors Can Help Compliance ❥❥❥❥❥❥❥❥❥❥❥❥❥❥
- 48. @AdrianaK @KRTweet #TalentConnect EditorialCalendar ❤ Word File ❤ Google Docs ❤ Others: Content Calendar Template ➵ SmartSheet ➵ HootSuite ➵ CoSchedule ➵ Marketing.Ai
- 49. @AdrianaK @KRTweet #TalentConnect Don’tPost and Run
- 50. @AdrianaK @KRTweet #TalentConnect NiftyTools If you don’t have a graphic designer on staff… VIDEO INFOGRAPHICS GRAPHICS List on the Landing Page
- 51. 3 Essential Social Engagementby a Structured Social Team Following Guidelines2 Starter Job Distribution on Social Social Ads, Social Sourcing 1 Inherited Employment Brand Reputation 4 Best-in-Class Employee Advocacy and Social Referrals LinkedIn Elevate Social Program Stages @AdrianaK @KRTweet #TalentConnect
- 52. Employee Advocacy @AdrianaK @KRTweet#TalentConnect Employees can reach an audience 10 X larger than what your brand is reaching. Source: LinkedIn network research, 2016 Socially engaged companies are 58% more likely to attract top talent and 20% more likely to retain them. Source: LinkedIn & Altimeter research, 2016 Content shared by employees receives 2 X the engagement of content on branded channels. Source: LinkedIn network research, 2016
- 53. Employee Advocacy @AdrianaK @KRTweet#TalentConnect ❤ Create Social Media guidelines ❤ Make it easy to find and share content ❤ Tell what’s in it for the employees ❤ Contest and Prizes
- 54. Employee Advocacy ❤ CreateSocial Media guidelines ❤ Use an Advocacy tool ❤ Get Leadership onboard ✽ Vendors can help ❤ Start with inner circle è Expand later ✽ Advocates in hard to fill positions ❤ Partner with Marcomm ✽ Divide costs
- 55. Successful Launch @AdrianaK @KRTweet#TalentConnect
- 56. Is It Working? @AdrianaK@KRTweet #TalentConnect
- 57. Social Media Dashboard Current ATS Social Networks Employment Reviews Internal Metrics Whatto Track @AdrianaK @KRTweet #TalentConnect
- 58. Basic ü All linksshould be tracked ü Minimum: o Network Growth o Impressions & Reach o Clicks o Interactions o Traffic to career site o Conversions @AdrianaK @KRTweet #TalentConnect
- 59. Now that youhave your candidates engaged, how do you get your boss to marry the idea of social media? @AdrianaK @KRTweet #TalentConnect
- 60. Careers Site Visits 3,553,200 Social Content Views Careers PRIZES @AdrianaK@KRTweet #TalentConnect ?
- 61. Careers Site Visits 3,553,200 Social Content Views Careers PRIZES 12,678,543 @AdrianaK@KRTweet #TalentConnect
- 62. How About ROI @AdrianaK@KRTweet #TalentConnect
- 63. Cost Per Hire @AdrianaK @KRTweet#TalentConnect
- 64. Let’s Think Return onEngagement (ROE) 11,673,183 $0.0010* per exposure Jan 2016 – June2016 Impressions *Based on the cost to develop & distribute social content 104,179 $0.15* per social handshake Jan 2016 – June 2016 Interactions *Based on the cost to develop & distribute social content @AdrianaK @KRTweet #TalentConnect
- 65.
- 66. “You don’t wantto marry someone you can live with – you want to marry the person you cannot live without.” -AuthorUnknown hire hire @AdrianaK @KRTweet #TalentConnect
- 67. That’s All Folks! @AdrianaK& @KRTweet KRTmarketing.com/TalentConnect16